There are numerous ways to advertise your business. While everyone has to start somewhere, you don’t have to necessarily put flyers under windshield wipers, create a publicity stunt or attach a giant ad to your car.
Here are some less dramatic ways to advertise your business and possibly create consistent income.
1. Read up on Facebook ads and see if they are right for you.
When it comes to Facebook Ads, Facebook Ads Coach Monica Louie says there are three common mistakes that people make when getting started. Marketers tend to lack the following: commitment, strategy, and education. She points out that if someone can dodge these pitfalls, they’ll be on a better path to Facebook ad success.
Louie says if someone is new to Facebook ads and uncertain about where to start, they should do two things:
She explains to”First, educate yourself about the various ways to approach Facebook ads for your type of business. Then commit to developing a strategy for their business. Once you’ve completed these two steps, you can then learn how to create effective campaigns in the Ads Manager.”
2. Identify patterns and take on other work
Some fields lend themselves to doing better financially at different times of the year. Wedding photographers may start booking after Valentine’s Day and tend to be super busy in the warmer months. Event planners may be very active from April to June with high school and college graduations.
No matter the type of business you’re in, it can slow down for everyone from time to time. You might have to come up with more creative ways to stabilize your income. No matter what you do, have a plan in place, so you’re ready to deal with the lull. You won’t have to scramble to come up with a new strategy every time. I once met someone who installed pools. People only utilize their pool in the North East for 3 months. He also did landscaping and snow plowing to generate enough money throughout the year.
3. Get paid to get in front of leads
Depending on your line of work, consider teaching classes at local community ed organizations. Think of it as getting paid to fill your sales funnel and present in front of warm leads. You can possibly get new clients down the road. You’ll stay top of mind, and hopefully, you can ramp up business when things are typically slowing down.
Also, consider writing blog posts on websites in your niche. If you design wedding invitations, maybe you can offer free content to a popular wedding blog in your area.
Casey Fleming, Mortgage Advisor, Author and Website Owner at The LoanGuide.com has reaped the benefits of appearing on a podcast. After appearing on a show one time, he landed two different clients and received numerous calls. He explains, “The most recent was just last week – six months after the podcast published.”
The Bottom Line
Most people experience a time of year that is slower than others. Try your best to plot out what you can do when you’re not as busy as usual. It will hopefully help you pull in extra money and potentially draw in new customers.