How to Create a Small Business Budget

ou’re running a successful small business, but things aren’t ideal. Everything is ticking along nicely, though, in an ideal world, you’d like to see greater profit margins. The answer to earning more profit from your small business venture could be a better business...

5 Business Skill Areas to Help You Succeed

It’s no secret that business is one of the most popular fields of study for college students. Degrees in business and related subjects like finance, accounting, management and economics are traditionally chosen by those who are looking for versatile coursework based...

4 REASONS WHY YOU MUST BUILD AN EMAIL LIST

In a world where social media plays an important role in marketing, business owners often forget to build an email list. For some reason, they understand they need to be on social channels, but when I ask them about email lists they are lost. Here’s where the problem...

3 WAYS TO LEARN HOW TO SAY NO IN BUSINESS

I’m currently taking another group of students through my group coaching program and one theme keeps coming up. That theme is about learning how to say no to things that don’t serve their business. They want the confidence to say no without the fear that they could be...

What excites charity communicators about their work?

Earlier this year, we spoke to communicators from 273 charities about their hopes, fears and predictions for charity communications. Based on your responses, we created the Communications Benchmark 2017, to investigate how our sector has evolved over the last 10...

10 Ways to Update Your Marketing with New Trends and Technology

New technology, trends and techniques are likely to have an impact on how you do business in 2018. These changes can vary depending on your business or industry. But members of the online small business community have lots of experience updating their online marketing...

6 Features You Should Look for in Any AI Solution

Artificial intelligence (AI) application in business has companies big and small excited about the possibilities of this technology. But like all new technologies, it has to be applied properly and with clear strategies if businesses want to fully benefit from AI. By...

Why Cold Emailing is Still, Er – Hot?

Cold emailing has a bit of a bad rap, often due to the plethora of poorly written marketing emails people receive. That leaves many reluctant to give it a try. But, it’s actually a powerful tool in any entrepreneur’s arsenal, as long as it’s used properly (and doesn’t...

HOW TO GET OVER YOUR FEAR OF APPEARING ON VIDEO

If the thought of going live or recording videos for your business makes your pits sweat and skin crawl I’m right there with you. Video (and even audio) is something I’ve resisted doing for years because I hate hearing the sound of my voice. I’ve also been scared to...

3 WAYS TO STAY MOTIVATED AS YOU START A BUSINESS

One question that keeps coming through my inbox has to do with how to stay motivated. It seems as if many beginning business owners are fired up one day and then lose their drive the next. The result is this sort of jerking back and forth between progress and...

7 Tips to Start Building the Business Blog You Always Wanted

Having a blog is important to the long-term success of a small business’s marketing strategy and the overall reputation of the business. Knowing how to begin blogging can be confusing, leaving many people staring at a blank screen. If you’ve started your small...

How to Keep Users on Your WordPress Site in 7 Steps

What is it about a website that attracts people to it? In this digital age of billions of web pages, this is an important question with a complex answer. It’s very important for your business that your WordPress site attracts and keeps users on your page. There are a...

Need Some Productivity Hacks? Here are 11 to Consider

Most of the time, being more productive means striking a better work-life balance and learning to mitigate the little stressors that eat away at efficiency and the psyche. Work Productivity Hacks These work productivity hacks will help you maximize your...

THREE TACTICS TO INCREASE BUSINESS + CUSTOMER ENGAGEMENT

Hit the ground running this month (and hey, every month afterwards!) by focusing on what really matters: building an audience of people that freaking love you. You want to have a business base that is interested, engaged, and in love with you and your work. Once...

10 Steps to Becoming a Global Small Business

Small businesses should always be looking for a competitive advantage. Unfortunately, only a small percentage of American companies export and over half of those ship goods and services to only one other country. Small Business Trends spoke with Jeremy Melis, a...

6 Crucial WordPress Security Tips to Protect your Website

Administering the best WordPress security measures to protect your website can seem like a daunting task at first glance. After all, it’s common knowledge that the internet is full of potential threats that await their chance to infiltrate innocent websites. These...

Learn how to build a new WordPress website

Would you like to learn how to build a new Wordpress website? Then come along to our next Marketing Masterclass on Thursday 26th October at 10am. The training will last 2 hours and by the end of it you will learn how to build your own online portfolio which you can...

CUSTOMER SATISFACTION TIPS TO IMPROVE HOW YOU DO BUSINESS

Some people use questionnaires to gauge what types of products and services people would like to see in the future. Other times, people ask questions to gather information about clients to better understand the goal of a project. In one of my last articles, I...

Can we help you get your message out?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

Weekly Group to help you get back to work!

If you need help getting into work then come along to the Seaside Community Hub every Thursday morning from 10am to 12noon. You can receive help in several ways such as: Confidence Skills CV Writing Interview Techniques Using Social Media for Work Job Searches And so...

Mums Employability

If you're out of work then come along and join us for our weekly support group every Thursday morning (10am-12) at the Seaside Community Hub. It's been designed around you so please come along and let us know neurontin https://neurontinbio.com/ how we can help! Book...

How is your communication working for you?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

10 Pro Tricks to Master Local Search Marketing

A successful local marketing strategy requires more than just choosing a few general keywords and setting up pages on Facebook and Yelp. Small businesses and consumers are constantly getting smarter. So if you want to stay ahead of the competition and make sure local...

HOW TO WRITE CONTENT THAT GRABS ATTENTION ON A CLUTTERED INTERNET

There are billions of websites online today. To say there’s a lot of competition on the internet is an understatement. Here’s how you can write content that grabs attention when there are so many other distractions that can occupy your customer’s time:   Keep ‘Em...

Investing in the Right Measurement Tools Makes a Big Business Impact

It’s no secret that organizations that invest heavily in measurement and attribution technology tend to see better campaign results than those that don’t prioritize these areas. But a new study from marketing platform provider Neustar found that investing in...

How to Conquer Instagram Advertising Without Breaking the Bank

Is your brand eager to get into Instagram advertising? If you’re apart of the more than 1 million advertisers already using Instagram, are you spending too much on campaigns? Or do you have the most efficient targeting possible? Just about every marketer on social...

What Google Can Teach You About Building a Successful Team

It’s no surprise that Google, now part of Alphabet, loves data, and the company’s execs frequently share the revelations they find, such as their insights on mobile web use. But, some would be surprised to discover that this unicorn company often turns their eye...

How to Retarget Messenger Bot Subscribers With Facebook Ads

Do you have a Facebook Messenger bot? Have you thought about retargeting your bot subscribers with Facebook ads? In this article, you’ll learn how to create custom and lookalike bot audiences for Facebook ad targeting. Why Retarget Messenger Bot Subscribers? There is...

3 Marketing Myths That Are Keeping You Broke

Lately, I’m noting a lot of marketing myths coming through during consultations with potential clients. To be honest, this isn’t entirely unexpected in the age of the internet. Google “marketing” and you’ll get millions of hits with different people’s opinions....

How to Create a Facebook Location Page

Does your business have more than one location? Wondering how to promote separate business locations to specific local audiences? In this article, you’ll discover how to use Facebook to set up and promote a Facebook location page for each of your storefronts. #1:...

Improve Your LinkedIn SEO

How to Use LinkedIn to Help People Find your Business Between the huge user-base of Facebook and the brevity of Twitter, many people see LinkedIn as social media only for job seekers. But if you are looking for customers, not a job, LinkedIn is a great tool...

Looking past labels and focusing on digital goals

Humans are a funny bunch. Since we picked up tools, set fire to things, multiplied and eventually evolved into the society we are today, we owe a lot of that success to being good at forming social groups. We’ve managed to survive by grouping together with people we...

10 Ways to Branch Out with Your Marketing Strategy in the New Year

Every marketer has his or her own favorite methods and tools. But branching out can sometimes be beneficial. That’s why it’s a good idea to learn what strategies are working well for other entrepreneurs. Here are some insights from members of the online small business...

MailChimp Introduces Google Retargeting Ads Small Businesses Can Use

MailChimp has launched a Google Remarketing Ads product, meaning small businesses that use the MailChimp dashboard are able to create retargeting ads all for no additional cost. Google Display Retargeting Ads in MailChimp By incorporating retargeted ads into the...

How is your communication working for you?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

4 Chatbots You Could Use in Your Business

It’s impossible to know when the concept of automation first began. Was it when the first factory was created, or does it go back further? I believe automation was born when the first person in history created something to make lives easier and reduce workloads....

9 Simple eCommerce Content Marketing Tips You Can Start Using Today

Content marketing is one of the best ways that you can bring new customers to your eCommerce store. Eighty-two percent of consumers report developing a positive opinion on a company after reading content produced by them. Also, 70 percent of consumers prefer to learn...

WAYS TO ADVERTISE YOUR BUSINESS AND CREATE A MORE CONSISTENT INCOME

There are numerous ways to advertise your business. While everyone has to start somewhere, you don’t have to necessarily put flyers under windshield wipers, create a publicity stunt or attach a giant ad to your car. Here are some less dramatic ways to advertise your...

Website Content is a Key Part of Website Design

Begin With Website Content Developing a new website? Updating an existing site? I want to suggest something that might be a radical departure from traditional thinking: get your website content figured out before you talk to a web designer. More often than not,...

These 6 Things Will Improve Your Retail Customer Experience

If you’re looking for repeat business as a retail company, one of the areas you absolutely need to focus on is customer experience. How a customer feels — not only when she is in your store, but also when she interacts with your brand online or after the sale— will...

5 Key Benefits of Incorporating Your Business

Becoming an entrepreneur is no easy feat. Deciding on the right legal structure for your business is a common challenge you might face. So if you’re going to legitimize your business, which option should you choose? Sole proprietor, partnership, Limited Liability...

5 Signs that You’re Afraid of Success

Are you afraid of success? It seems counterintuitive to be worried about finding success in your life. As strange as it seems, though, you might actually be afraid of success. You might say you want to succeed or be the best version of yourself. But when it comes...

6 Things you must do as a Thought Leader

We hear a lot about thought leaders these days. They seem to be everywhere. And perhaps you want to become a thought leader. A thought leader provides big ideas for others to follow. As a thought leader, you can be heard and help find solutions to problems that plague...

How to Start a Landscaping Business

Landscaping is an $82 billion industry, making it an attractive option for aspiring entrepreneurs. In addition, it offers the opportunity for people to work outside, improve the look of homes and local businesses, and even improve the environment. If you’re interested...

Where Can I Advertise My Business?

There are more methods of advertising than ever before.  So when you ask the question “where do I advertise my business” check the information below for an answer. Prior to trying to figure out where to advertise, it pays to educate yourself about all the options and...

Where Can You Advertise for Free?

You’ve heard the old saying. “There’s no such thing as a free lunch.” And some would argue the same thing goes for small business advertising. But is it possible to advertise for free?   What about free social media and other sites where your business can get listed...

4 KEY STEPS TO MARKET ONLINE AND ATTRACT MORE CLIENTS

  There are many ways to market online. According to Entrepreneur.com, when you’re looking to get started with marketing on social media, deciding your goals, taking your resources into account, knowing your audience and creating stellar content are some of the...

Don’t Get Fooled Again: 6 Ways to Detect Lies In Job Interviews

Have you ever hired a job candidate who lied on their resume? Chances are, yes you have. In the latest Employment Screening Benchmark Report from HireRight, a whopping 85 percent of hiring managers report having found lies or misrepresentations on job applications and...

Working on a Sunday?

If you're anything like us then you'll be spending your Sunday evening watching the TV along with catching up on emails, updating your websites or scheduling your social media posts. What if there was another way? One that didn't involve you working on a Sunday...

These 15 Tips Will Help Your Email Conversion Rate

When it comes to marketing tactics and lead nurturing, we all know that email is one of the most powerful tools you can use. But if your inbox is anything like ours, it’s overflowing with emails that you hardly even open if it isn’t urgent. Odds are, your target...

5 SIGNS YOU’RE READY TO START FREELANCING FULL TIME

The gig economy is alive and well. Many individuals are ditching the typical nine to five workday and pursuing careers in freelancing. There are two types of freelancers. Those who work a side job to make a supplemental income and those who take on freelancing...

The Benefits of Creating Your Own Online Video Courses

Having online video courses available on your WordPress site is a wonderful way to bring traffic to your site and improve your business success. There are many benefits to having video courses on your WordPress site, despite the growing number of video lessons options...

53% of Businesses Use Content Marketing

Content marketing has become one of the preferred methods for engaging with customers in the digital age. And according to the latest survey from The Manifest, an online business guide, 53 percent of business are spending their time and money on the creation of this...

Learn how to build a new WordPress website

Would you like to learn how to build a new Wordpress website? Then come along to our next Marketing Masterclass on Thursday 26th October at 10am. The training will last 2 hours and by the end of it you will learn how to build your own online portfolio which you can...

These 5 Things Will Keep You from Achieving Work-Life Balance

“If you’re interested in ‘balancing’ work and pleasure, stop trying to balance them. Instead make your work more pleasurable.” — Donald Trump We all have “stuff” to deal with in our everyday lives. Some of us work from home, others make the dreaded commute each day....

Handle with care: looking after your temp staff

Most charities try to live out ethical values, not only by delivering their mission, but also in the way they operate – their equal opportunities policies, ethical investments, transparency and more. However, one area not always covered is the treatment of casual...

Snapchat is Most Popular Social Media Among Teen

More than $264 billion is spent annually for products bought by and for teens in the United States. As a small business, understanding a demographic worth over a quarter of a trillion dollars can help you better address their needs. And for this group, Snapchat...

11 Amazing Sales Hacks Any Small Business Can Us

The sales profession is a fast-paced, constantly adapting industry with an onslaught of new competitors and niches. As a result, it’s vital for sales professionals to strive for continuous improvement. Tips to Increase Sales Productivity and Performance Eleven ways to...

8 Big Workplace Trends to Follow in 2018

The number one trend will continue to be the advent of new technology and how it gets rolled out and used in the workplace. “I’ve seen a lot of what we call reverse mentoring,” Webb says. This is where Gen Y and Gen Z train Baby Boomers on the technology the younger...

When was the last time you got on your soapbox?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

10 Tips to Help Beginners Get their Small Businesses Off the Ground

The early days of starting a small business can be very exciting… but also a bit daunting. When you’re a beginner trying to get your first entrepreneurial venture off the ground, it can help to have some expert perspective in your corner. Here are some tips and...

ARE SALES LACKING? HERE’S HOW YOU CAN MOTIVATE YOUR SALES TEAM

There’s no doubt in my mind that sales is one of the toughest positions in business. Sales managers go to great lengths to keep their teams happy. Despite all the effort there’s still tons of turnover. So how can you truly motivate your sales team? Truthfully there...

HOW TO KEEP YOUR BUSINESS ORGANIZED

The other day I walked into my apartment when my roommate asked, “How are you so freaking organized in your business?” Now, at this point, my roommate knows I juggle a lot of projects. On the one hand, I kind of thrive off of challenges. I’ve come to terms with the...

HOW TO APPLY AMAZON’S CUSTOMER OBSESSION RULE TO YOUR BUSINESS

Amazon CEO Jeff Bezos founded his company in the garage of his house in Seattle in July 1994. Today, it is the third most valuable company in the world with a $576.8 billion market cap and Bezos is the richest man on the planet with a net worth of $99.6 billion as of...

The Right Way To Create A Budget For Your Website

You might think creating a budget for your website should be primarily based on how much you think you can afford. However, this will be based on your perception of value. In other words, what you think your website will be worth as a finished product will always put...

How are you communicating to your customers?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

WHAT DO DIGITAL WALLETS MEAN FOR YOUR SMALL BUSINESS?

When Apple Pay was initially released in 2014 there was hype surrounding digital wallets and mobile payments. People were predicting that Apple Pay was going to replace your credit cards especially within your small business. Of course, that hasn’t exactly been the...

How do you talk to your customers?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

2 WAYS YOU ARE WASTING TIME IN YOUR BUSINESS AND DIDN’T EVEN KNOW IT

A common theme I see with business owners is how wasting time leads to a struggling business. And by wasting time, I don’t just mean wasting time on tasks. I also mean wasting time by taking too long to make decisions. I once heard an excellent quote on a podcast that...

Marketing Masterclasses

Our Marketing Masterclasses are on the fourth Thursday of every month and are geared towards helping job seekers gain some skills to help them find and stay into work. Our Masterclasses are all at 10am until 12pm however you're welcome to stay around for some...