You have a website, now what?

Websites shouldn't be a static thing and if you want to make the most out of your site you have to keep telling people about it. And do it on a regular basis! You have more chance of your website being found on search engines like Google if you update it on a regular...

Content Marketing 2019: Seven tips to improve your strategy

Content marketing is changing. Here’s how to make sure that your content marketing strategy is still relevant in 2019. Marketing is changing. Traditional promotional methods are not as successful as they used to be. How can you make sure that your content marketing...

4 KEY STEPS TO MARKET ONLINE AND ATTRACT MORE CLIENTS

  There are many ways to market online. According to Entrepreneur.com, when you’re looking to get started with marketing on social media, deciding your goals, taking your resources into account, knowing your audience and creating stellar content are some of the...

10 Tips and Tools for Bringing Your Business into 2019

very year, small businesses need to look back and determine what worked for their business and what strategies may need to be adjusted for the coming year. But these adjustments don’t need to be reserved for January 1. If you want to get a head start on preparing your...

Why having a good website is so important

Having a great website is so important if you're looking to grow your business! We have noticed a trend in recent years for new businesses to skip having a website and just create a Facebook page however you could be missing out. Think about your website being your...

How is your communication working for you?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

What Google Can Teach You About Building a Successful Team

It’s no surprise that Google, now part of Alphabet, loves data, and the company’s execs frequently share the revelations they find, such as their insights on mobile web use. But, some would be surprised to discover that this unicorn company often turns their eye...

HERE’S WHY YOU NEED TO SCHEDULE MORE LUNCH MEETINGS

When it comes to scheduling meetings you typically have plenty of options. Phone, Skype, their office, the coffee shop, the list goes on. When you finally get in touch with that potential client it’s up to you to win them over in that first meeting. If possible you...

10 Conversion Optimization Tips to Increase Your Sales

Congratulations, you have created the world’s greatest new product or service. You have hired a world-class sales team, found product market fit, worked hard to obtain paying customers, and are distributing content via email and social to the ideal audience. There is...

Two-Factor Authentication: Protecting your WordPress Website

Online security is nothing to joke about, especially when you wake up one morning to find that the WordPress website you’ve spent so much of your time on has been compromised. So, let’s talk about digital protection and what you can achieve with Two-Factor...

How to Conquer Instagram Advertising Without Breaking the Bank

Is your brand eager to get into Instagram advertising? If you’re apart of the more than 1 million advertisers already using Instagram, are you spending too much on campaigns? Or do you have the most efficient targeting possible? Just about every marketer on social...

Working on a Sunday?

If you're anything like us then you'll be spending your Sunday evening watching the TV along with catching up on emails, updating your websites or scheduling your social media posts. What if there was another way? One that didn't involve you working on a Sunday...

10 Ways to Stay Inspired and Grow Your Small Business

Running a successful business requires you surround yourself with constant sources of inspiration. You can be inspired by other entrepreneurs, changing up your mindset, or even stepping up your own healthy habits. Here are some tips from members of the online small...

Facebook Giving Businesses the Ability to Post to Crisis Response

Facebook (NASDAQ: FB) has announced businesses and organizations can now post on its Community Helpfeature, designed to make it easier to ask for and give help during a crisis. Facebook Community Help for Businesses By enabling businesses to post on Community Help...

Helping you to reach your goal

At Helen Owen Marketing Enterprises (HOME) CIC we love to help you reach your goals.  That could be having a new job, setting up a new business, losing weight or learning a new skill. We recently celebrated Justin Futers new goal as we have helped him set up his...

Useful Tools to Analyze Your Twitter Marketing and Content

When was the last time you analyzed your Twitter marketing? Looking for tools that can help you get a grip on your audience and Twitter content? In this article, you’ll learn how to analyze Twitter audience makeup and engagement data to deliver the types of content...

THREE WAYS I USE SOCIAL MEDIA TO INSPIRE BUSINESS DECISIONS

Many people have a love/hate relationship with social media, and I used to be among them. Social media is a complicated thing; it’s free promotion for businesses and a great way to connect with clients, customers and fans. It also fuels feelings of competition,...

5 Key Benefits of Incorporating Your Business

Becoming an entrepreneur is no easy feat. Deciding on the right legal structure for your business is a common challenge you might face. So if you’re going to legitimize your business, which option should you choose? Sole proprietor, partnership, Limited Liability...

13 Key Ways to Stay on Track to Achieve Your Business Goals

As the first quarter starts to come to a close, companies are starting to see whether their plans for the new year work as well in practice as they do during the planning phase. This offers organizations a chance to course correct, adjusting goals and procedures...

How to get the most value from attending conferences and live events

Let’s address the elephant in the room: Attending conferences, seminars, and conventions cost a pretty penny. And if it’s not a local event, adding airfare, accommodations, and more to the mix means you’re probably looking at several thousand dollars spent to attend....

HOW TO GET OVER YOUR FEAR OF APPEARING ON VIDEO

If the thought of going live or recording videos for your business makes your pits sweat and skin crawl I’m right there with you. Video (and even audio) is something I’ve resisted doing for years because I hate hearing the sound of my voice. I’ve also been scared to...

HOW TO KEEP BUSINESS MOMENTUM GOING

Have you built up some business momentum in the last few weeks? Maybe you’ve landed a big new client, or you set a new years resolution that you’ve been sticking to diligently. That’s great for you and your business, and you want to keep moving in this direction. In...

5 WAYS TO KEEP YOUR BUSINESS FROM BECOMING STAGNANT

When you are a new business owner you have an energy and enthusiasm level that is hard for anyone else to match. You are excited about your new adventure and have tons of plans and projects you can’t wait to dive into. But after the shiny wears off, what you are left...

Knowing These 5 Tips Will Make Cold Calling More Effective

Cold calling can seem overwhelming and scary. When you’re just picking up the phone and calling someone out of the blue, it can be a challenge to make a connection and land a sale. With the high chance of rejection, it can feel like there is no point to even trying....

What is a Micro Moment and Why Does It Matter to Your Business?

When you run an ecommerce business, you might think it’s tough to connect with customers since there is so much competition online. But what if there was a tiny instance where the opportunity for you to connect with potential customers and make a sale increased? They...

6 Things you must do as a Thought Leader

We hear a lot about thought leaders these days. They seem to be everywhere. And perhaps you want to become a thought leader. A thought leader provides big ideas for others to follow. As a thought leader, you can be heard and help find solutions to problems that plague...

Prices Ending in .99 Help Online Merchants Sell More, Study Finds

As a business, how you price the products and services you offer will in great part dictate the long-term success of your company. The simple act of pricing something with .00 or .99 can have a considerable impact on the purchasing decision of your customers. A new...

The Top 7 Digital Marketing Trends To Watch In 2019

Have you seen Hunger Games? A bunch of kids fighting for their lives in a constantly changing environment. You either adapt to what’s currently happening or you die. Comparing the advertising landscape to Hunger Games might be an exaggeration. But the fact remains...

3 WAYS TO LEARN HOW TO SAY NO IN BUSINESS

I’m currently taking another group of students through my group coaching program and one theme keeps coming up. That theme is about learning how to say no to things that don’t serve their business. They want the confidence to say no without the fear that they could be...

The 10 Most Significant Obstacles Preventing Debt Elimination

Debt continues to be a problem among Americans of all ages and walks of life. In 2017, the total consumer debt among Americans rose 8.8 percent, to $3.827 trillion, setting a new record. The average household has a credit card balance of $15,654, and with total debts...

Want People to Remember Your Ads? Be Funny, Clutch Says

The most memorable commercials are probably the ones that made you laugh. And a new survey from Clutch says 53 percent of consumers are just as likely to remember an ad if it is funny. Funny Ads Are More Memorable The Clutch report looks at what kind of ads consumers...

Learn how to build a new WordPress website

Would you like to learn how to build a new Wordpress website? Then come along to our next Marketing Masterclass on Thursday 26th October at 10am. The training will last 2 hours and by the end of it you will learn how to build your own online portfolio which you can...

How To Get Media Mentions for your Business

Do you need to bring some attention to your business? Getting media mentions is a way to build brand awareness. Pitching and landing media mentions can feel like a daunting, intimidating and expensive task. But it can be done even if you don’t have the budget to hire...

Getting Rid of Your Business Cards? Here are 4 Reasons to Reconsider

Business cards may seem old fashioned especially for Generation Y and Z. However, it is still essential to actually carry a business card because it provides an easy way of letting other people get in touch with you and is more personal compared to a digital contact...

15 Ways to Ensure Your Customers Open Your Emails

Sending an email and getting a respectable open rate is a bit of an art form. It requires some thought as to what you are sending, when you are sending it, and why you are sending it in the first place. According to a report by LaunchBit, a successful open rate should...

What is a Content Management System and How Can it Help Your Business?

A content management system (CMS) is software designed to create, edit, organize and publish digital content. If you’re a small business, you can gain a lot from using CMS technology to create and manage content without much technical know-how or a hefty budget. Take...

Mobile Has Largely Displaced Other Channels for Email

The world of email marketing has changed pretty significantly over the past five years. Where desktop clients like Outlook were once a more important delivery medium, readers of email are now in the thrall of mobile clients and webmail services like Gmail. In fact,...

4 Areas You Need to Assess to Improve Customer Relationships

Anytime we’re dealing with people, life is going to be messy. This truth is clear to anyone who has worked in customer service. People can be downright nasty sometimes. But most of us have also experienced terrible customer service reps who have made us never want to...

5 STEPS TO CREATING AN EMAIL SUBJECT LINE THAT GENERATES OPENS

One of the most important things you can do with your email marketing is making sure those on your list open your emails. The biggest key to success is your email subject line. What your audience sees on that subject line can determine whether or not they open your...

Managing Projects Over Managing Time

No matter how hard you may try, you can’t control time — but you can manage it a little better. Time passes whether you like it or not. Instead, when we discuss time management, we’re really talking about how we can make the most of the time we have. And, one...

How to Create a Small Business Budget

ou’re running a successful small business, but things aren’t ideal. Everything is ticking along nicely, though, in an ideal world, you’d like to see greater profit margins. The answer to earning more profit from your small business venture could be a better business...

5 Tips for Becoming a Better Entrepreneur

Many people say you can’t teach entrepreneurship. This is partially true. Yes I do agree that in order to become a better entrepreneur you need to learn from experience. I also agree that there are plenty of lessons you can learn from those who’ve tried before you...

3 Marketing Myths That Are Keeping You Broke

Lately, I’m noting a lot of marketing myths coming through during consultations with potential clients. To be honest, this isn’t entirely unexpected in the age of the internet. Google “marketing” and you’ll get millions of hits with different people’s opinions....

Learn how to build a new WordPress website

Would you like to learn how to build a new Wordpress website? Then come along to our next Marketing Masterclass on Thursday 26th October at 10am. The training will last 2 hours and by the end of it you will learn how to build your own online portfolio which you can...

5 SCHEDULING QUESTIONS YOU NEED TO ASK YOURSELF TO STAY PRODUCTIVE

So many things to do and not enough time. This seems to be a common problem amongst working individuals today. Sometimes it’s true, you may just have too many things on your plate. However most of the time the problem lies in the choices you make around how you...

How to Improve Your Pinterest Reach: 4 Tips

Has your Pinterest traffic dropped off? Wondering how to encourage more pinners to interact with your content? In this article, you’ll discover four tips to develop pins and boards that spark engagement from your audience on Pinterest. Pinterest Can Work for Your...

10 Expert Tips for Using Social Media as a Public Relations Tool

A good small business marketing strategy often includes a number of different components. Public relations, social media, email marketing, blogging and online ads may all factor into the mix in some form. But in some cases, those different categories tend to overlap....

Update Your Online Marketing Strategy with These 10 Tips

You know all of the basic ways to market a business online: create content, use social media, buy online ads. But your competitors know all of those methods too. So you need to step up your efforts if you want to stand out. Here are some new ways to update your online...

8 Steps to Taking Over an Existing WordPress Website

As a WordPress freelancer or agency, you will have two types of clients: Those who need a new site, and those who have a site that needs management. It is this second type of client that needs a special type of attention. On the surface, an existing site in need of...

3 Ways to Improve Instagram Engagement

Is Instagram marketing a priority for you? Wondering what types of organic Instagram posts people engage with most? In this article, you’ll discover how you can generate more organic engagement on Instagram. Instagram Marketing Changes to Watch For In 2018, eMarketer...

Master the Art of Networking with these 8 Tips

Business networking is perhaps the most effective way to build relationships and expand your customer base. And thanks to sites like LinkedIn, connecting with the right people has become a lot easier. But networking is more than business cards and LinkedIn profiles....

A 7-Step Process to Make Marketing Videos That Work

Do you need to work with experts or employees to create marketing videos? Looking for a proven process that results in great content? In this article, you’ll learn how to guide experts to deliver talking points you can use in your marketing videos. Explain the Process...

HOW SUCCESSFUL BUSINESS OWNERS REBOUND AFTER SETBACKS

Everyone I know recently had a really bad week. From emergency room visits to business deals falling through, it seems as if everyone I know is going through it recently. However, work isn’t going to stop just because we’re having a hard time. This begs the question –...

New website for the Pelham

The Pelham is a community hub for all located in Bexhill tha tprovides a range of facilities and rooms for hire, run by a team of volunteers. Over the last few months we have been building their new website and we are really excited to announce that it's now ready for...

HOW TO START A BUSINESS WITH NO MONEY

One of the biggest obstacles people face when trying to start a business is lack of funds. There are several start-up costs you have to consider to get your business up and running, but you can get established and start bringing in money quickly even if you don’t have...

HOW TO GIVE YOURSELF BETTER OPTIONS IN BUSINESS

It’s no secret that many business owners struggle to keep their doors open. Often times this is when they reach out to someone like me for help. When I start digging a little deeper, I usually find that they haven’t given themselves better options in business. What...

The Benefits of Creating Your Own Online Video Courses

Having online video courses available on your WordPress site is a wonderful way to bring traffic to your site and improve your business success. There are many benefits to having video courses on your WordPress site, despite the growing number of video lessons options...

Huge List of National Holidays for Marketing in a Small Business

National Kick Butt Day is coming up. Bet you never heard of that one, did you? Today it seems as if there are national holidays, a national day or national month for everything. In fact, there are over a thousand national holidays, national weeks and national months....

Why having a great website is important!

Having a great website is so important if you're looking to grow your business! We have noticed a trend in recent years for new businesses to skip having a website and just create a Facebook page however you could be missing out. Think about your website being your...

WATCH FOR THESE 5 TECHNOLOGY TRENDS IN 2018

Technology is a huge help in business and in our lives. Without technology, many of us wouldn’t be able to run flexible businesses from anywhere. Of course, it’s not just about using technology to improve business outcomes and enjoy life more. It’s important to stay...

Snapchat is Most Popular Social Media Among Teen

More than $264 billion is spent annually for products bought by and for teens in the United States. As a small business, understanding a demographic worth over a quarter of a trillion dollars can help you better address their needs. And for this group, Snapchat...

5 Simple Tips for Your Small Business Facebook Page

More entrepreneurs are tapping into the world’s largest social media network: There are more than 70 million businesses now on Facebook, up from about 18 million in 2013, according to Chief Operating Officer Sheryl Sandberg during a recent investor call. Facebook...

How to Use Instagram Stories Stickers in Your Marketing

Wondering how to get more from Instagram Stories? Have you considered using Stories stickers in your marketing? In this article, you’ll discover how to use Instagram Stories stickers to deliver engaging and useful Stories content. Find Your Instagram Stories Stickers...

What Everyone Can Learn from a Successful Entrepreneur

When it comes to the entrepreneurship, most people focus on how they can grow a business. But, the reasons why a person should start a company don’t get nearly enough attention, particularly how powerful (albeit, a bit crazy) starting a business can be....

Are you using social media correctly?

If you are posting content directly on your social media platforms then you're doing it WRONG! There seems to be a trend nowadays of people creating Facebook pages for their business and adding fresh content to their page or group however if you're doing this then you...

These 6 Things Will Improve Your Retail Customer Experience

If you’re looking for repeat business as a retail company, one of the areas you absolutely need to focus on is customer experience. How a customer feels — not only when she is in your store, but also when she interacts with your brand online or after the sale— will...

Digital transformation starts by focusing on audience

ne of the biggest changes digital culture has brought to communications is the move from broadcast (pushing messages out into the market) towards engagement (encouraging a two-way exchange with audiences over time). However, even if you’re ready to have a two-way...

12 Public Facebook Groups You Should Join for Great Business Insights

With more than 2.2 billion active members, Facebook remains one of the most widely used social media platforms out there. As an entrepreneur, this site provides value beyond a social media marketing channel for your business — you can (and should) join one of the...

How to Keep Your Clients Wanting More with these 7 Tips

When you are a freelancer, your clients are your bread and butter. Therefore, it is important to keep them happy and wanting to come back for more. Here are a few simple ways you can make sure your clients become repeat customers and continue to come back for more....

You have a website, now what?

Websites shouldn't be a static thing and if you want to make the most out of your site you have to keep telling people about it. And do it on a regular basis! You have more chance of your website being found on search engines like Google if you update it on a regular...

9 BEST BLOGS TO ACTUALLY LEARN HOW TO RUN AN ONLINE BUSINESS FOR FREE

If you want to build an online business but don’t know your way around the business world, you have a few options to move forward. You could go to business school, which takes years and tens of thousands of dollars. You could try to figure things out as you go, which...

12 Daily Mindfulness Hacks for Entrepreneurs

Mindfulness is all the rage these days, and with good reason. Practicing mindfulness has been shown to reduce stress and anxiety. A new study from the University of Oxford even found that mindfulness-based cognitive therapy (MBCT) is as effective as antidepressants in...

6 Quick Small Business Marketing Tips for 2019

As a budget constrained small business, marketing your products and services effectively can be a challenge. From email marketing and social media campaigns to pricing, branding, and strategy, it’s quite demanding for many small business owners to excel at marketing...

10 Ways to Market Your Small Business More Effectively

When it comes to running and marketing a business, there are going to be things that work for some businesses and don’t work for others. But there are also some essential elements — a logo, an email strategy, interesting content — which all small businesses will need....

When was the last time you got on your soapbox?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

Weekly Group to help you get back to work!

If you need help getting into work then come along to the Seaside Community Hub every Thursday morning from 10am to 12noon. You can receive help in several ways such as: Confidence Skills CV Writing Interview Techniques Using Social Media for Work Job Searches And so...

Reasons Working Too Hard at Your Business is a Waste of Time

As the leader of a small business, you’re bent on driving growth. You are willing to put in the work that’s needed to achieve that, but paradoxically, working too hard could create unexpected obstacles to your business growth. If you’re working hard and putting in...