10 Tips and Tools for Bringing Your Business into 2019

very year, small businesses need to look back and determine what worked for their business and what strategies may need to be adjusted for the coming year. But these adjustments don’t need to be reserved for January 1. If you want to get a head start on preparing your...

These 6 Things Will Improve Your Retail Customer Experience

If you’re looking for repeat business as a retail company, one of the areas you absolutely need to focus on is customer experience. How a customer feels — not only when she is in your store, but also when she interacts with your brand online or after the sale— will...

10 Tips to Help Beginners Get their Small Businesses Off the Ground

The early days of starting a small business can be very exciting… but also a bit daunting. When you’re a beginner trying to get your first entrepreneurial venture off the ground, it can help to have some expert perspective in your corner. Here are some tips and...

Investing in the Right Measurement Tools Makes a Big Business Impact

It’s no secret that organizations that invest heavily in measurement and attribution technology tend to see better campaign results than those that don’t prioritize these areas. But a new study from marketing platform provider Neustar found that investing in...

New website for the Pelham

The Pelham is a community hub for all located in Bexhill tha tprovides a range of facilities and rooms for hire, run by a team of volunteers. Over the last few months we have been building their new website and we are really excited to announce that it's now ready for...

21 Home Office Must Haves

Working from the comfort of your own home may sound like a dream. But if you don’t have all the right elements for your home office, it can have a detrimental effect on your productivity and even your health and happiness. No two home offices are the same. But...

THREE TACTICS TO INCREASE BUSINESS + CUSTOMER ENGAGEMENT

Hit the ground running this month (and hey, every month afterwards!) by focusing on what really matters: building an audience of people that freaking love you. You want to have a business base that is interested, engaged, and in love with you and your work. Once...

Reasons Working Too Hard at Your Business is a Waste of Time

As the leader of a small business, you’re bent on driving growth. You are willing to put in the work that’s needed to achieve that, but paradoxically, working too hard could create unexpected obstacles to your business growth. If you’re working hard and putting in...

Social Media packages designed around you!

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

10 Social Media and Other Tips Aimed at Growing Your Small Business

Social media has undoubtedly changed the way a lot of small businesses communicate with customers. And those social media channels are constantly changing with new features. So if you’re looking for new ways to utilize social media and other business tools and...

7 Tips to Start Building the Business Blog You Always Wanted

Having a blog is important to the long-term success of a small business’s marketing strategy and the overall reputation of the business. Knowing how to begin blogging can be confusing, leaving many people staring at a blank screen. If you’ve started your small...

Video Marketing Doesn’t Have to be Hard, Follow This Simple Guide

According to CISCO to networking index, video is already making up about 64 percent of all internet traffic and this is projected to account for a staggering 80+ percent of all traffic by the year 2020. This is enormous as it accounts for four-fifths of the global...

Managing Projects Over Managing Time

No matter how hard you may try, you can’t control time — but you can manage it a little better. Time passes whether you like it or not. Instead, when we discuss time management, we’re really talking about how we can make the most of the time we have. And, one...

HOW TO TEST YOUR BUSINESS IDEA BEFORE WASTING TIME AND MONEY

As a business owner, you need to test your business idea before wasting time or money. The problem is several business owners get excited about something and fail to do the groundwork. A few weeks or months go by and then they realize they’ve wasted time and money on...

80% Lose Trust in Local Businesses if Online Information is Incorrect

A recent report says 80 percent of consumers lose trust in local businesses because they see incorrect or inconsistent contact details or business names online. That is four in five customers. Why is local citation important besides potentially losing four and five...

Website Content is a Key Part of Website Design

Begin With Website Content Developing a new website? Updating an existing site? I want to suggest something that might be a radical departure from traditional thinking: get your website content figured out before you talk to a web designer. More often than not,...

What is Competitive Advantage?

If your business doesn’t seem to be flourishing or can’t seem to distinguish itself from the may competitors out there, you may be suffering from a very simple problem. But to get ahead of your competitors once and for all and distinguish yourself from everyone else...

A 10 Step Facebook Marketing Strategy

There are 2 billion people connecting  on Facebook every month. What’s more, 800 million people like something on the social media site monthly. Those are two good reasons to adopt this 10 step Facebook marketing strategy. Remember, your Facebook Ads will be the...

THE TWO HARMFUL BELIEFS YOU TELL YOURSELF THAT AFFECT YOUR BUSINESS

We can be our own biggest enemies when it comes to our businesses. Negative self talk and limiting beliefs about abilities are very real things. We have to face not only our fears, but the harder to see things like our insecurities, our misplaced beliefs, and our own...

13 Key Ways to Stay on Track to Achieve Your Business Goals

As the first quarter starts to come to a close, companies are starting to see whether their plans for the new year work as well in practice as they do during the planning phase. This offers organizations a chance to course correct, adjusting goals and procedures...

Weekly Group to help you get back to work!

If you need help getting into work then come along to the Seaside Community Hub every Thursday morning from 10am to 12noon. You can receive help in several ways such as: Confidence Skills CV Writing Interview Techniques Using Social Media for Work Job Searches And so...

Marketing Tips: 5 things you could do differently in 2019

Here are 5 tips on getting better results in 2019. You’re human and so is the guy you’re trying to reach In trying to sell tech and services to each other, we have put language and technology between us and then added time and distance. All four are the enemy of good...

3 Reasons to Know the Ins & Outs of Your Leads

Feeling on cloud nine after getting leads from your last event? Great! But don’t let your head get caught up in the clouds. The most important part about getting a lead is making sure it can become an opportunity. So, how can you increase the quality and quantity of...

What is a Micro Moment and Why Does It Matter to Your Business?

When you run an ecommerce business, you might think it’s tough to connect with customers since there is so much competition online. But what if there was a tiny instance where the opportunity for you to connect with potential customers and make a sale increased? They...

Prices Ending in .99 Help Online Merchants Sell More, Study Finds

As a business, how you price the products and services you offer will in great part dictate the long-term success of your company. The simple act of pricing something with .00 or .99 can have a considerable impact on the purchasing decision of your customers. A new...

10 Best Email Apps for Small Business Owners who Use iPhone

Smartphones have unquestionably become an essential tool for business owners and entrepreneurs. One of the principle reasons busy professionals are glued to their smartphones is to check their emails. In fact, such is the obsession with checking emails on mobile...

4 Chatbots You Could Use in Your Business

It’s impossible to know when the concept of automation first began. Was it when the first factory was created, or does it go back further? I believe automation was born when the first person in history created something to make lives easier and reduce workloads....

What is the Difference Between Advertising and Marketing?

The difference between small business advertising and marketing is that advertising is a paid media placement to promote your business, i.e. buying an ad. Advertising is a specific technique and one part of marketing.  Marketing in small business is a much broader set...

2 WAYS YOU ARE WASTING TIME IN YOUR BUSINESS AND DIDN’T EVEN KNOW IT

A common theme I see with business owners is how wasting time leads to a struggling business. And by wasting time, I don’t just mean wasting time on tasks. I also mean wasting time by taking too long to make decisions. I once heard an excellent quote on a podcast that...

HOW TO QUICKLY CREATE WEB FRIENDLY BUSINESS IMAGES

Business images are an important part of any business website. Whether they are photos you took from your phone or a professional camera, animated images, or advertising graphics, business images can make or break first impressions of your business. You only get one...

You have a website, now what?

Websites shouldn't be a static thing and if you want to make the most out of your site you have to keep telling people about it. And do it on a regular basis! You have more chance of your website being found on search engines like Google if you update it on a regular...

The core elements of successful brand management.

With brands operating in both tangible and intangible forms, the ability to manage your brand has never been more important. Before looking at how to manage your brand, let’s unpick what “brand management” means. Many would suggest it’s the ability to analyse and...

Getting Maximum Exposure with Video SEO on YouTube

08.22.17 Search Engine Optimization Leave a Comment Getting Maximum Exposure with Video SEO on YouTube I’ll admit it – I avoided YouTube and video SEO for about as long as I could. This year it became overly apparent that I could no longer do so and I have to...

How are you getting your message out?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

10 Best Online Ordering Systems for Small Restaurants

As demand for online ordering grows among restaurant consumers, so has the need for independent restaurants to find solutions that let customers browse their menus, select options and pay for their carryout or delivery orders online. There are several restaurant...

10 (Big!) Reasons to Use WordPress Over Wix

When it comes to building your website, which content management system (CMS) will work better for you, WordPress or Wix? This is a question repeatedly asked by aspiring website owners, and the answer ultimately boils down to what you are looking to get out of your...

Inexpensive Ways to Build Your Brand

When people think of your business, they must identify it with a unique brand image. To build your brand identity, you should integrate the company’s logo with the company personality — the company’s values, services and ability to effectuate its brand promise....

1 CRUCIAL THING YOUR SALES FUNNEL IS MISSING

When you’re running a business, having an effective sales funnel in place can really help you reach your goals especially if they involve turning your audience from mere spectators to raving fans and customers. This won’t happen by accident and a sales funnel is a...

HOW TO KEEP BUSINESS MOMENTUM GOING

Have you built up some business momentum in the last few weeks? Maybe you’ve landed a big new client, or you set a new years resolution that you’ve been sticking to diligently. That’s great for you and your business, and you want to keep moving in this direction. In...

How to create a Realistic Marketing budget for your Small Business

Creating a realistic marketing budget is one of the most important things that you can do to ensure the success of your small business. Some business owners worry that setting a marketing budget ahead of time might lead to extra expenses that could diminish any profit...

10 Facebook PPC Tips to Make Your Life Easier

Facebook PPC has become one of the most effective advertising strategies in the history of advertising. With over two billion users, virtually any type of business can make an extraordinary use of utilizing Facebook for advertising. Throw in Facebook’s incredibly...

Checklist: 10 Places to Put Your Small Business Logo

Once you create the logo to best represent your company, you have to start using it strategically so it can have the most impact. LogoMaker has published an infographic with a checklist of 10 spots where you should use your logo. When your logo is out in public, you...

Useful Tools to Analyze Your Twitter Marketing and Content

When was the last time you analyzed your Twitter marketing? Looking for tools that can help you get a grip on your audience and Twitter content? In this article, you’ll learn how to analyze Twitter audience makeup and engagement data to deliver the types of content...

How to Conquer Instagram Advertising Without Breaking the Bank

Is your brand eager to get into Instagram advertising? If you’re apart of the more than 1 million advertisers already using Instagram, are you spending too much on campaigns? Or do you have the most efficient targeting possible? Just about every marketer on social...

How to Keep Users on Your WordPress Site in 7 Steps

What is it about a website that attracts people to it? In this digital age of billions of web pages, this is an important question with a complex answer. It’s very important for your business that your WordPress site attracts and keeps users on your page. There are a...

Easy 7 Step Formula for Social Media Success

Social media can seem complex, but in reality the steps to successfully harness it for marketing are not hard to master. Here are seven steps to follow for social media success: Social Media Success Formula 1. Plan Start with a plan — define a few (not too many)...

3 Strategies to Attract Clients inspired by the TV Show Friends

Strategies for attracting clients are all over the internet. It can be confusing to know where to start. If you’re a rock star at what you do, but you know you need to promote your small business more, you don’t want to come off pushy. Here are some tips to get your...

HOME now offers Photography services just for you

We’re really excited to announce that we’re now offering photography services! That means our photographer can come to your event, place of work (or wherever else is suitable) to take photographs just for you. We can do a range of photography including the outdoors,...

10 Ways to Move Beyond the Marketing Basics

If your business already has the basics of social media and email marketing down, then it’s time to take your marketing efforts to the next level. Members of the online small business community have honed their expertise in these various areas over the years. And now...

6 Features You Should Look for in Any AI Solution

Artificial intelligence (AI) application in business has companies big and small excited about the possibilities of this technology. But like all new technologies, it has to be applied properly and with clear strategies if businesses want to fully benefit from AI. By...

How to you communicate with your clients?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

5 Simple Tips for Your Small Business Facebook Page

More entrepreneurs are tapping into the world’s largest social media network: There are more than 70 million businesses now on Facebook, up from about 18 million in 2013, according to Chief Operating Officer Sheryl Sandberg during a recent investor call. Facebook...

Mobile Website Design Means More Mobile-Friendly Business

Mobile Website Design for Business is Best Unnoticed If you have visited a mobile website on your smartphone, you already know a mobile-friendly website when you see one. In fact, mobile-friendly websites are better for businesses. Mobile website designs are easier to...

Here’s What To Do When You’re On the Way To Burn Out

Small business owners don’t have the option to burn out. You’re the one at the helm of the ship. You’re the one building the business. Not to get too philosophical, but if the owner of a small business burns out, does that small business even exist? But when you are...

What excites charity communicators about their work?

Earlier this year, we spoke to communicators from 273 charities about their hopes, fears and predictions for charity communications. Based on your responses, we created the Communications Benchmark 2017, to investigate how our sector has evolved over the last 10...

Does Your Business Need a Website Redesign?

Asking yourself “Do I need to update my website?” is a little like owning an old used car. At what point is that old thing costing you more than it’s worth? I’ve been driving the same Toyota Camry since 1997 (186,000 miles and counting!). I’ve been through that...

Why having a good website is so important!

Having a great website is so important if you're looking to grow your business! We have noticed a trend in recent years for new businesses to skip having a website and just create a Facebook page however you could be missing out. Think about your website being your...

12 Public Facebook Groups You Should Join for Great Business Insights

With more than 2.2 billion active members, Facebook remains one of the most widely used social media platforms out there. As an entrepreneur, this site provides value beyond a social media marketing channel for your business — you can (and should) join one of the...

Content Marketing 2019: Seven tips to improve your strategy

Content marketing is changing. Here’s how to make sure that your content marketing strategy is still relevant in 2019. Marketing is changing. Traditional promotional methods are not as successful as they used to be. How can you make sure that your content marketing...

Why having a good website is so important

Having a great website is so important if you're looking to grow your business! We have noticed a trend in recent years for new businesses to skip having a website and just create a Facebook page however you could be missing out. Think about your website being your...

Watch Out! These 9 Tips May Boost Your Creativity as an Entrepreneur

Creativity is like a muscle. It must be stretched, challenged, and occasionally pushed past its comfort zone. Now it’s time to stretch your creative muscles again. Advertisement Ways to Boost Creativity Here are nine ways you can dramatically improve your creativity....

8 Timeless Money Tips to Put to Work in 2018

If you’re hoping 2018 is the year you (finally!) get your money on point, it’s smart to look back on last year’s successes and failures, while focusing on new, doable goals. That means foregoing, say, a quest to find the next cryptocurrency or better time the stock...

5 Business Skill Areas to Help You Succeed

It’s no secret that business is one of the most popular fields of study for college students. Degrees in business and related subjects like finance, accounting, management and economics are traditionally chosen by those who are looking for versatile coursework based...

HOW TO TURN AN UNHAPPY CLIENT INTO A HAPPY ONE

When you are self-employed, your income is dependent on keeping your clients and customers satisfied. Unhappy customers will either stop doing business with you while complaining about you to everyone else, or they will make a complaint directly to you. Those who...

6 Crucial WordPress Security Tips to Protect your Website

Administering the best WordPress security measures to protect your website can seem like a daunting task at first glance. After all, it’s common knowledge that the internet is full of potential threats that await their chance to infiltrate innocent websites. These...

10 Steps to Becoming a Global Small Business

Small businesses should always be looking for a competitive advantage. Unfortunately, only a small percentage of American companies export and over half of those ship goods and services to only one other country. Small Business Trends spoke with Jeremy Melis, a...

10 Pro Tricks to Master Local Search Marketing

A successful local marketing strategy requires more than just choosing a few general keywords and setting up pages on Facebook and Yelp. Small businesses and consumers are constantly getting smarter. So if you want to stay ahead of the competition and make sure local...

7 Steps to Improve Heart Health While Building Your Business

Work-related stress has been found to increase the risk of heart problems. Researchers from the University College London have associated stress at work with a 23 percent increase in the risk of heart attack. And Harvard researchers say women whose work is highly...

8 Critical Tests to Run Before Launching Your New Website

rag and drop website builders like Wix and Weebly have many people thinking that publishing a website is as simple as pressing a button and basking in the gloriousness of your perfect live site. Of course, most serious web developers scoff at these beginner website...

11 Amazing Sales Hacks Any Small Business Can Us

The sales profession is a fast-paced, constantly adapting industry with an onslaught of new competitors and niches. As a result, it’s vital for sales professionals to strive for continuous improvement. Tips to Increase Sales Productivity and Performance Eleven ways to...

Teenpreneurs, Master the Art of Instagram with These Simple Tips

Today’s teenagers have grown up with social media and mobile apps. So business tools like Instagram seem to come pretty naturally to them. For this new generation of entrepreneurs, Instagram is proving to be invaluable. And even business owners who are well past their...

42 Tips For Producing A Memorable Small Business Event

Memorable events don’t just happen.  Organizing and holding an event takes planning. Whether it’s a conference, seminar or a customer appreciation day, and whether you have three weeks to plan or an entire year, your event’s success is in the details. We’ve collected...

9 Simple eCommerce Content Marketing Tips You Can Start Using Today

Content marketing is one of the best ways that you can bring new customers to your eCommerce store. Eighty-two percent of consumers report developing a positive opinion on a company after reading content produced by them. Also, 70 percent of consumers prefer to learn...

Take Advantage of AI, Read These 6 Tips for Small Businesses

But artificial intelligence (AI) technology is no longer just for consumers. With its zero-user interface, it can help transform the way a small business works. How is AI Helping Small Businesses? Here are six innovative ways artificial intelligence can make a...

What is Cross Promotion and How Can it Benefit Your Small Business?

Cross promotion is about expanding the marketing reach of your product. It’s a broad term that can mean advertising across different mediums or even cooperating with other companies to showcase each others goods and services. Here’s an example. You’re shopping for new...