12 Public Facebook Groups You Should Join for Great Business Insights

With more than 2.2 billion active members, Facebook remains one of the most widely used social media platforms out there. As an entrepreneur, this site provides value beyond a social media marketing channel for your business — you can (and should) join one of the...

Content Marketing 2019: Seven tips to improve your strategy

Content marketing is changing. Here’s how to make sure that your content marketing strategy is still relevant in 2019. Marketing is changing. Traditional promotional methods are not as successful as they used to be. How can you make sure that your content marketing...

Why having a good website is so important

Having a great website is so important if you're looking to grow your business! We have noticed a trend in recent years for new businesses to skip having a website and just create a Facebook page however you could be missing out. Think about your website being your...

Watch Out! These 9 Tips May Boost Your Creativity as an Entrepreneur

Creativity is like a muscle. It must be stretched, challenged, and occasionally pushed past its comfort zone. Now it’s time to stretch your creative muscles again. Advertisement Ways to Boost Creativity Here are nine ways you can dramatically improve your creativity....

8 Timeless Money Tips to Put to Work in 2018

If you’re hoping 2018 is the year you (finally!) get your money on point, it’s smart to look back on last year’s successes and failures, while focusing on new, doable goals. That means foregoing, say, a quest to find the next cryptocurrency or better time the stock...

5 WAYS TO KEEP YOUR BUSINESS FROM BECOMING STAGNANT

When you are a new business owner you have an energy and enthusiasm level that is hard for anyone else to match. You are excited about your new adventure and have tons of plans and projects you can’t wait to dive into. But after the shiny wears off, what you are left...

5 Business Skill Areas to Help You Succeed

It’s no secret that business is one of the most popular fields of study for college students. Degrees in business and related subjects like finance, accounting, management and economics are traditionally chosen by those who are looking for versatile coursework based...

HOW TO TURN AN UNHAPPY CLIENT INTO A HAPPY ONE

When you are self-employed, your income is dependent on keeping your clients and customers satisfied. Unhappy customers will either stop doing business with you while complaining about you to everyone else, or they will make a complaint directly to you. Those who...

10 Tips to Help Beginners Get their Small Businesses Off the Ground

The early days of starting a small business can be very exciting… but also a bit daunting. When you’re a beginner trying to get your first entrepreneurial venture off the ground, it can help to have some expert perspective in your corner. Here are some tips and...

6 Crucial WordPress Security Tips to Protect your Website

Administering the best WordPress security measures to protect your website can seem like a daunting task at first glance. After all, it’s common knowledge that the internet is full of potential threats that await their chance to infiltrate innocent websites. These...

10 Steps to Becoming a Global Small Business

Small businesses should always be looking for a competitive advantage. Unfortunately, only a small percentage of American companies export and over half of those ship goods and services to only one other country. Small Business Trends spoke with Jeremy Melis, a...

10 Pro Tricks to Master Local Search Marketing

A successful local marketing strategy requires more than just choosing a few general keywords and setting up pages on Facebook and Yelp. Small businesses and consumers are constantly getting smarter. So if you want to stay ahead of the competition and make sure local...

7 Steps to Improve Heart Health While Building Your Business

Work-related stress has been found to increase the risk of heart problems. Researchers from the University College London have associated stress at work with a 23 percent increase in the risk of heart attack. And Harvard researchers say women whose work is highly...

8 Critical Tests to Run Before Launching Your New Website

rag and drop website builders like Wix and Weebly have many people thinking that publishing a website is as simple as pressing a button and basking in the gloriousness of your perfect live site. Of course, most serious web developers scoff at these beginner website...

What excites charity communicators about their work?

Earlier this year, we spoke to communicators from 273 charities about their hopes, fears and predictions for charity communications. Based on your responses, we created the Communications Benchmark 2017, to investigate how our sector has evolved over the last 10...

11 Amazing Sales Hacks Any Small Business Can Us

The sales profession is a fast-paced, constantly adapting industry with an onslaught of new competitors and niches. As a result, it’s vital for sales professionals to strive for continuous improvement. Tips to Increase Sales Productivity and Performance Eleven ways to...

Checklist: 10 Places to Put Your Small Business Logo

Once you create the logo to best represent your company, you have to start using it strategically so it can have the most impact. LogoMaker has published an infographic with a checklist of 10 spots where you should use your logo. When your logo is out in public, you...

How to you communicate with your clients?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

Shout it from the rooftops!

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

Teenpreneurs, Master the Art of Instagram with These Simple Tips

Today’s teenagers have grown up with social media and mobile apps. So business tools like Instagram seem to come pretty naturally to them. For this new generation of entrepreneurs, Instagram is proving to be invaluable. And even business owners who are well past their...

42 Tips For Producing A Memorable Small Business Event

Memorable events don’t just happen.  Organizing and holding an event takes planning. Whether it’s a conference, seminar or a customer appreciation day, and whether you have three weeks to plan or an entire year, your event’s success is in the details. We’ve collected...

9 Simple eCommerce Content Marketing Tips You Can Start Using Today

Content marketing is one of the best ways that you can bring new customers to your eCommerce store. Eighty-two percent of consumers report developing a positive opinion on a company after reading content produced by them. Also, 70 percent of consumers prefer to learn...

10 Expert Tips for Scaling Your Small Business

As your business grows, you’re going to need to make some adjustments and add some new strategies to your toolkit. In order to do that in an effective way, it can help to learn from other successful business owners who have been there before. Here are some tips from...

Take Advantage of AI, Read These 6 Tips for Small Businesses

But artificial intelligence (AI) technology is no longer just for consumers. With its zero-user interface, it can help transform the way a small business works. How is AI Helping Small Businesses? Here are six innovative ways artificial intelligence can make a...

What is Cross Promotion and How Can it Benefit Your Small Business?

Cross promotion is about expanding the marketing reach of your product. It’s a broad term that can mean advertising across different mediums or even cooperating with other companies to showcase each others goods and services. Here’s an example. You’re shopping for new...

How to Become Better at Content Marketing – in 4 Easy Steps

Marketing strategies are not as straight-forward as they once were. Gone are the days of billboards, newspaper ads, and brochures. Online content marketing is quickly paving the way as a lead marketing choice, due to its ability to reach a large audience. But did you...

THE BEST APPS TO WRITE BLOG POSTS, BOOKS, AND MORE

As a freelance writer, I spend most of my work hours staring at a word processing application. There are so many writing apps these days, but most of us go with the default options we grew up with or that our employers prefer. As such, I was a dedicated Microsoft Word...

Marketing Tips: 5 things you could do differently in 2019

Here are 5 tips on getting better results in 2019. You’re human and so is the guy you’re trying to reach In trying to sell tech and services to each other, we have put language and technology between us and then added time and distance. All four are the enemy of good...

5 Reasons You May Be Struggling With Cash Flow

Cash flow can be a problem for many small business owners. I know because I’m one of those who struggles with it. I also have conversations with my colleagues about how they struggle with it. Granted, many of us aren’t struggling with cash flow as much as we used to....

You have a website, now what?

Websites shouldn't be a static thing and if you want to make the most out of your site you have to keep telling people about it. And do it on a regular basis! You have more chance of your website being found on search engines like Google if you update it on a regular...

4 KEY STEPS TO MARKET ONLINE AND ATTRACT MORE CLIENTS

  There are many ways to market online. According to Entrepreneur.com, when you’re looking to get started with marketing on social media, deciding your goals, taking your resources into account, knowing your audience and creating stellar content are some of the...

10 Tips and Tools for Bringing Your Business into 2019

very year, small businesses need to look back and determine what worked for their business and what strategies may need to be adjusted for the coming year. But these adjustments don’t need to be reserved for January 1. If you want to get a head start on preparing your...

Why having a good website is so important

Having a great website is so important if you're looking to grow your business! We have noticed a trend in recent years for new businesses to skip having a website and just create a Facebook page however you could be missing out. Think about your website being your...

How is your communication working for you?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

What Google Can Teach You About Building a Successful Team

It’s no surprise that Google, now part of Alphabet, loves data, and the company’s execs frequently share the revelations they find, such as their insights on mobile web use. But, some would be surprised to discover that this unicorn company often turns their eye...

HERE’S WHY YOU NEED TO SCHEDULE MORE LUNCH MEETINGS

When it comes to scheduling meetings you typically have plenty of options. Phone, Skype, their office, the coffee shop, the list goes on. When you finally get in touch with that potential client it’s up to you to win them over in that first meeting. If possible you...

10 Conversion Optimization Tips to Increase Your Sales

Congratulations, you have created the world’s greatest new product or service. You have hired a world-class sales team, found product market fit, worked hard to obtain paying customers, and are distributing content via email and social to the ideal audience. There is...

Two-Factor Authentication: Protecting your WordPress Website

Online security is nothing to joke about, especially when you wake up one morning to find that the WordPress website you’ve spent so much of your time on has been compromised. So, let’s talk about digital protection and what you can achieve with Two-Factor...

How to Conquer Instagram Advertising Without Breaking the Bank

Is your brand eager to get into Instagram advertising? If you’re apart of the more than 1 million advertisers already using Instagram, are you spending too much on campaigns? Or do you have the most efficient targeting possible? Just about every marketer on social...

Working on a Sunday?

If you're anything like us then you'll be spending your Sunday evening watching the TV along with catching up on emails, updating your websites or scheduling your social media posts. What if there was another way? One that didn't involve you working on a Sunday...

10 Ways to Stay Inspired and Grow Your Small Business

Running a successful business requires you surround yourself with constant sources of inspiration. You can be inspired by other entrepreneurs, changing up your mindset, or even stepping up your own healthy habits. Here are some tips from members of the online small...

Facebook Giving Businesses the Ability to Post to Crisis Response

Facebook (NASDAQ: FB) has announced businesses and organizations can now post on its Community Helpfeature, designed to make it easier to ask for and give help during a crisis. Facebook Community Help for Businesses By enabling businesses to post on Community Help...

Helping you to reach your goal

At Helen Owen Marketing Enterprises (HOME) CIC we love to help you reach your goals.  That could be having a new job, setting up a new business, losing weight or learning a new skill. We recently celebrated Justin Futers new goal as we have helped him set up his...

Useful Tools to Analyze Your Twitter Marketing and Content

When was the last time you analyzed your Twitter marketing? Looking for tools that can help you get a grip on your audience and Twitter content? In this article, you’ll learn how to analyze Twitter audience makeup and engagement data to deliver the types of content...

THREE WAYS I USE SOCIAL MEDIA TO INSPIRE BUSINESS DECISIONS

Many people have a love/hate relationship with social media, and I used to be among them. Social media is a complicated thing; it’s free promotion for businesses and a great way to connect with clients, customers and fans. It also fuels feelings of competition,...

5 Key Benefits of Incorporating Your Business

Becoming an entrepreneur is no easy feat. Deciding on the right legal structure for your business is a common challenge you might face. So if you’re going to legitimize your business, which option should you choose? Sole proprietor, partnership, Limited Liability...

13 Key Ways to Stay on Track to Achieve Your Business Goals

As the first quarter starts to come to a close, companies are starting to see whether their plans for the new year work as well in practice as they do during the planning phase. This offers organizations a chance to course correct, adjusting goals and procedures...

How to get the most value from attending conferences and live events

Let’s address the elephant in the room: Attending conferences, seminars, and conventions cost a pretty penny. And if it’s not a local event, adding airfare, accommodations, and more to the mix means you’re probably looking at several thousand dollars spent to attend....

4 OBSTACLES EVERY STARTUP MUST OVERCOME

It’s estimated that nine out of ten startups will fail in their first year of business. Despite failure being so common we keep pushing on. So what is it that’s so enticing about launching a startup? Truthfully everyone has different reasons. Some have unwavering...

HOW TO GET OVER YOUR FEAR OF APPEARING ON VIDEO

If the thought of going live or recording videos for your business makes your pits sweat and skin crawl I’m right there with you. Video (and even audio) is something I’ve resisted doing for years because I hate hearing the sound of my voice. I’ve also been scared to...

HOW TO KEEP BUSINESS MOMENTUM GOING

Have you built up some business momentum in the last few weeks? Maybe you’ve landed a big new client, or you set a new years resolution that you’ve been sticking to diligently. That’s great for you and your business, and you want to keep moving in this direction. In...

Less than Half of Teens Will Use Facebook This Year

If your small business relies on marketing to teenagers, you may want to think of any strategy that avoids Facebook (NASDAQ: FB). According to new eMarketer research, this will be the first year that less than half of internet users between the ages of 12 and 17 will...

Knowing These 5 Tips Will Make Cold Calling More Effective

Cold calling can seem overwhelming and scary. When you’re just picking up the phone and calling someone out of the blue, it can be a challenge to make a connection and land a sale. With the high chance of rejection, it can feel like there is no point to even trying....

The core elements of successful brand management.

With brands operating in both tangible and intangible forms, the ability to manage your brand has never been more important. Before looking at how to manage your brand, let’s unpick what “brand management” means. Many would suggest it’s the ability to analyse and...

What is a Micro Moment and Why Does It Matter to Your Business?

When you run an ecommerce business, you might think it’s tough to connect with customers since there is so much competition online. But what if there was a tiny instance where the opportunity for you to connect with potential customers and make a sale increased? They...

6 Things you must do as a Thought Leader

We hear a lot about thought leaders these days. They seem to be everywhere. And perhaps you want to become a thought leader. A thought leader provides big ideas for others to follow. As a thought leader, you can be heard and help find solutions to problems that plague...

Prices Ending in .99 Help Online Merchants Sell More, Study Finds

As a business, how you price the products and services you offer will in great part dictate the long-term success of your company. The simple act of pricing something with .00 or .99 can have a considerable impact on the purchasing decision of your customers. A new...

The Top 7 Digital Marketing Trends To Watch In 2019

Have you seen Hunger Games? A bunch of kids fighting for their lives in a constantly changing environment. You either adapt to what’s currently happening or you die. Comparing the advertising landscape to Hunger Games might be an exaggeration. But the fact remains...

3 WAYS TO LEARN HOW TO SAY NO IN BUSINESS

I’m currently taking another group of students through my group coaching program and one theme keeps coming up. That theme is about learning how to say no to things that don’t serve their business. They want the confidence to say no without the fear that they could be...

The 10 Most Significant Obstacles Preventing Debt Elimination

Debt continues to be a problem among Americans of all ages and walks of life. In 2017, the total consumer debt among Americans rose 8.8 percent, to $3.827 trillion, setting a new record. The average household has a credit card balance of $15,654, and with total debts...

Want People to Remember Your Ads? Be Funny, Clutch Says

The most memorable commercials are probably the ones that made you laugh. And a new survey from Clutch says 53 percent of consumers are just as likely to remember an ad if it is funny. Funny Ads Are More Memorable The Clutch report looks at what kind of ads consumers...

Learn how to build a new WordPress website

Would you like to learn how to build a new Wordpress website? Then come along to our next Marketing Masterclass on Thursday 26th October at 10am. The training will last 2 hours and by the end of it you will learn how to build your own online portfolio which you can...

How To Get Media Mentions for your Business

Do you need to bring some attention to your business? Getting media mentions is a way to build brand awareness. Pitching and landing media mentions can feel like a daunting, intimidating and expensive task. But it can be done even if you don’t have the budget to hire...

Getting Rid of Your Business Cards? Here are 4 Reasons to Reconsider

Business cards may seem old fashioned especially for Generation Y and Z. However, it is still essential to actually carry a business card because it provides an easy way of letting other people get in touch with you and is more personal compared to a digital contact...

15 Ways to Ensure Your Customers Open Your Emails

Sending an email and getting a respectable open rate is a bit of an art form. It requires some thought as to what you are sending, when you are sending it, and why you are sending it in the first place. According to a report by LaunchBit, a successful open rate should...

What is a Content Management System and How Can it Help Your Business?

A content management system (CMS) is software designed to create, edit, organize and publish digital content. If you’re a small business, you can gain a lot from using CMS technology to create and manage content without much technical know-how or a hefty budget. Take...

Mobile Has Largely Displaced Other Channels for Email

The world of email marketing has changed pretty significantly over the past five years. Where desktop clients like Outlook were once a more important delivery medium, readers of email are now in the thrall of mobile clients and webmail services like Gmail. In fact,...

4 Areas You Need to Assess to Improve Customer Relationships

Anytime we’re dealing with people, life is going to be messy. This truth is clear to anyone who has worked in customer service. People can be downright nasty sometimes. But most of us have also experienced terrible customer service reps who have made us never want to...

5 STEPS TO CREATING AN EMAIL SUBJECT LINE THAT GENERATES OPENS

One of the most important things you can do with your email marketing is making sure those on your list open your emails. The biggest key to success is your email subject line. What your audience sees on that subject line can determine whether or not they open your...

4 Reasons Why Blogging Isn’t Dead

I go to a lot of business events around the city. Sometimes I’m there as and attendee and other times I’ve been invited to speak. Either way, without fail, there is always someone there who asks about the death of blogging. At this point, I have to lovingly say to...

WHY STRONG MENTAL HEALTH POLICIES ARE GOOD FOR BUSINESS

By and large, companies have ignored employee mental health. This is not due to a lack of care or concern. And it’s not related to having to provide extra services. In reality, mental health is one of the required areas that must be covered in organizational...

HOW TO IMPROVE YOUR SALES COPY BY GETTING INTO YOUR CUSTOMER’S HEAD

Doing market research for my business has turned into one of my favorite activities. There’s nothing better than going straight to the source to determine how to best position your products. Writing sales copy, blog posts, and other content using words and phrases...

Managing Projects Over Managing Time

No matter how hard you may try, you can’t control time — but you can manage it a little better. Time passes whether you like it or not. Instead, when we discuss time management, we’re really talking about how we can make the most of the time we have. And, one...

How to Create a Small Business Budget

ou’re running a successful small business, but things aren’t ideal. Everything is ticking along nicely, though, in an ideal world, you’d like to see greater profit margins. The answer to earning more profit from your small business venture could be a better business...

5 Tips for Becoming a Better Entrepreneur

Many people say you can’t teach entrepreneurship. This is partially true. Yes I do agree that in order to become a better entrepreneur you need to learn from experience. I also agree that there are plenty of lessons you can learn from those who’ve tried before you...