HOW TO APPLY AMAZON’S CUSTOMER OBSESSION RULE TO YOUR BUSINESS

HOW TO APPLY AMAZON’S CUSTOMER OBSESSION RULE TO YOUR BUSINESS

Amazon CEO Jeff Bezos founded his company in the garage of his house in Seattle in July 1994. Today, it is the third most valuable company in the world with a $576.8 billion market cap and Bezos is the richest man on the planet with a net worth of $99.6 billion as of...

10 Conversion Optimization Tips to Increase Your Sales

10 Conversion Optimization Tips to Increase Your Sales

Congratulations, you have created the world’s greatest new product or service. You have hired a world-class sales team, found product market fit, worked hard to obtain paying customers, and are distributing content via email and social to the ideal audience. There is...

Being your own boss: The Benefits

It takes some courage to drop your steady-paying job in favour of going it alone, but it’s these types of risks that can be rewarded greatly in business. But although you may be starting off alone, a daunting experience in any industry, there are advantages of...

Should Women Entrepreneurs Partner up with Startups?

Should Women Entrepreneurs Partner up with Startups?

he world as a whole might be making progress towards equality, but there is still a long way to go. The simple truth is that women entrepreneurs have it harder than their male counterparts. While unfair, it’s the reality we have to deal with, so it’s...

5 Signs that You’re Afraid of Success

5 Signs that You’re Afraid of Success

Are you afraid of success? It seems counterintuitive to be worried about finding success in your life. As strange as it seems, though, you might actually be afraid of success. You might say you want to succeed or be the best version of yourself. But when it comes...

3 WAYS DELEGATING TO A TEAM SAVES YOU TIME AND MONEY

3 WAYS DELEGATING TO A TEAM SAVES YOU TIME AND MONEY

Since we’re in a new year, one of the questions I’m getting asked most these days how to start delegating to a team. Many business owners have decided that 2018 is the year they will stop doing everything by themselves and expand their businesses. However, I’m also...

Are you using social media correctly?

Are you using social media correctly?

If you are posting content directly on your social media platforms then you're doing it WRONG! There seems to be a trend nowadays of people creating Facebook pages for their business and adding fresh content to their page or group however if you're doing this then you...

5 SCHEDULING QUESTIONS YOU NEED TO ASK YOURSELF TO STAY PRODUCTIVE

5 SCHEDULING QUESTIONS YOU NEED TO ASK YOURSELF TO STAY PRODUCTIVE

So many things to do and not enough time. This seems to be a common problem amongst working individuals today. Sometimes it’s true, you may just have too many things on your plate. However most of the time the problem lies in the choices you make around how you...

Instagram Stories Boost Your Brand’s Exposure in 8 Steps

Instagram Stories Boost Your Brand’s Exposure in 8 Steps

It is no doubt that social media platforms nowadays play a big role in the growth of several businesses. Many marketers consider engaging in various social media platforms to attract and reach their ideal customers quickly. Aside from the very well-known Facebook and...

4 Website Tweaks You Need to Make to Attract Media Attention

4 Website Tweaks You Need to Make to Attract Media Attention

I am often being asked about how to get media attention for businesses. People tend to think that getting media attention is hard. It’s not, really. The problem is business owners don’t know how to set themselves up for attracting media attention. While there are...

Multitasking: Why It Doesn’t Work and What You Can Do About It

Multitasking: Why It Doesn’t Work and What You Can Do About It

Many people believe themselves to be multitasking masters, but could it all be in their heads? Learn why multitasking is hurting your brain. Our Brains weren’t Built to Multitask Our brains are designed to focus on one thing at a time, and bombarding them with...

80% Lose Trust in Local Businesses if Online Information is Incorrect

80% Lose Trust in Local Businesses if Online Information is Incorrect

A recent report says 80 percent of consumers lose trust in local businesses because they see incorrect or inconsistent contact details or business names online. That is four in five customers. Why is local citation important besides potentially losing four and five...

HOW TO QUICKLY CREATE WEB FRIENDLY BUSINESS IMAGES

Business images are an important part of any business website. Whether they are photos you took from your phone or a professional camera, animated images, or advertising graphics, business images can make or break first impressions of your business. You only get one...

These 6 Things Will Improve Your Retail Customer Experience

These 6 Things Will Improve Your Retail Customer Experience

If you’re looking for repeat business as a retail company, one of the areas you absolutely need to focus on is customer experience. How a customer feels — not only when she is in your store, but also when she interacts with your brand online or after the sale— will...

Why having a great website is important!

Why having a great website is important!

Having a great website is so important if you're looking to grow your business! We have noticed a trend in recent years for new businesses to skip having a website and just create a Facebook page however you could be missing out. Think about your website being your...

THE TWO HARMFUL BELIEFS YOU TELL YOURSELF THAT AFFECT YOUR BUSINESS

THE TWO HARMFUL BELIEFS YOU TELL YOURSELF THAT AFFECT YOUR BUSINESS

We can be our own biggest enemies when it comes to our businesses. Negative self talk and limiting beliefs about abilities are very real things. We have to face not only our fears, but the harder to see things like our insecurities, our misplaced beliefs, and our own...

How to Know Your Worth and Get Better Jobs

How to Know Your Worth and Get Better Jobs

When I first graduated from college, it was 2008 and the economy had taken a turn. Lots of my fellow graduates were struggling to find work, and as an entertainment industry hopeful, my chances were even bleaker. I also lived in the Midwest far from any lights of...

Prices Ending in .99 Help Online Merchants Sell More, Study Finds

Prices Ending in .99 Help Online Merchants Sell More, Study Finds

As a business, how you price the products and services you offer will in great part dictate the long-term success of your company. The simple act of pricing something with .00 or .99 can have a considerable impact on the purchasing decision of your customers. A new...

4 OBSTACLES EVERY STARTUP MUST OVERCOME

4 OBSTACLES EVERY STARTUP MUST OVERCOME

It’s estimated that nine out of ten startups will fail in their first year of business. Despite failure being so common we keep pushing on. So what is it that’s so enticing about launching a startup? Truthfully everyone has different reasons. Some have unwavering...

Huge List of National Holidays for Marketing in a Small Business

Huge List of National Holidays for Marketing in a Small Business

National Kick Butt Day is coming up. Bet you never heard of that one, did you? Today it seems as if there are national holidays, a national day or national month for everything. In fact, there are over a thousand national holidays, national weeks and national months....

A 7-Step Process to Make Marketing Videos That Work

Do you need to work with experts or employees to create marketing videos? Looking for a proven process that results in great content? In this article, you’ll learn how to guide experts to deliver talking points you can use in your marketing videos. Explain the Process...

What Emerging Technology Is the Biggest Help to Your Small Business?

here are a lot of emerging technologies on the market today. And they all seem to have business applications. Unlike in the past, these technologies are available almost right away to small businesses, too. Of course, just because they’re available and accessible,...

When was the last time you got on your soapbox?

When was the last time you got on your soapbox?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

How to Build a Personal Brand: 10 Tips to Get You Started

How to Build a Personal Brand: 10 Tips to Get You Started

Whether you work for yourself or you’re part of a larger corporation, it’s a competitive market anywhere you turn. The key to standing out, getting noticed, and generating the kind of income you deserve? It all starts with branding. From McDonald’s to Nike, every...

Getting Rid of Your Business Cards? Here are 4 Reasons to Reconsider

Getting Rid of Your Business Cards? Here are 4 Reasons to Reconsider

Business cards may seem old fashioned especially for Generation Y and Z. However, it is still essential to actually carry a business card because it provides an easy way of letting other people get in touch with you and is more personal compared to a digital contact...

Social media packages to suit you

Social media packages to suit you

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

10 Things You MUST Know About Social Media Marketing with Your Pet

10 Things You MUST Know About Social Media Marketing with Your Pet

There’s no shortage of animals who have become stars on social media. From Grumpy Cat to doggo memes, people love looking at pictures of cute pets on Instagram and similar platforms. Some businesses have even begun to leverage the popularity of pet accounts for...

HOW SUCCESSFUL BUSINESS OWNERS REBOUND AFTER SETBACKS

HOW SUCCESSFUL BUSINESS OWNERS REBOUND AFTER SETBACKS

Everyone I know recently had a really bad week. From emergency room visits to business deals falling through, it seems as if everyone I know is going through it recently. However, work isn’t going to stop just because we’re having a hard time. This begs the question –...

5 Essential Habits to Be a Successful Woman Entrepreneur

5 Essential Habits to Be a Successful Woman Entrepreneur

To be a successful woman entrepreneur, you need to be more than just a good leader. You also need to be a good business person, and you need to be able to build a strong team. The list goes on and on, but at the heart of all of the things you should know to be a...

MailChimp Introduces Google Retargeting Ads Small Businesses Can Use

MailChimp has launched a Google Remarketing Ads product, meaning small businesses that use the MailChimp dashboard are able to create retargeting ads all for no additional cost. Google Display Retargeting Ads in MailChimp By incorporating retargeted ads into the...

3 WAYS TO LEARN HOW TO SAY NO IN BUSINESS

3 WAYS TO LEARN HOW TO SAY NO IN BUSINESS

I’m currently taking another group of students through my group coaching program and one theme keeps coming up. That theme is about learning how to say no to things that don’t serve their business. They want the confidence to say no without the fear that they could be...

1 CRUCIAL THING YOUR SALES FUNNEL IS MISSING

1 CRUCIAL THING YOUR SALES FUNNEL IS MISSING

When you’re running a business, having an effective sales funnel in place can really help you reach your goals especially if they involve turning your audience from mere spectators to raving fans and customers. This won’t happen by accident and a sales funnel is a...

WHAT DO DIGITAL WALLETS MEAN FOR YOUR SMALL BUSINESS?

WHAT DO DIGITAL WALLETS MEAN FOR YOUR SMALL BUSINESS?

When Apple Pay was initially released in 2014 there was hype surrounding digital wallets and mobile payments. People were predicting that Apple Pay was going to replace your credit cards especially within your small business. Of course, that hasn’t exactly been the...

Looking past labels and focusing on digital goals

Looking past labels and focusing on digital goals

Humans are a funny bunch. Since we picked up tools, set fire to things, multiplied and eventually evolved into the society we are today, we owe a lot of that success to being good at forming social groups. We’ve managed to survive by grouping together with people we...

CUSTOMER SATISFACTION TIPS TO IMPROVE HOW YOU DO BUSINESS

CUSTOMER SATISFACTION TIPS TO IMPROVE HOW YOU DO BUSINESS

Some people use questionnaires to gauge what types of products and services people would like to see in the future. Other times, people ask questions to gather information about clients to better understand the goal of a project. In one of my last articles, I...

Why Cold Emailing is Still, Er – Hot?

Why Cold Emailing is Still, Er – Hot?

Cold emailing has a bit of a bad rap, often due to the plethora of poorly written marketing emails people receive. That leaves many reluctant to give it a try. But, it’s actually a powerful tool in any entrepreneur’s arsenal, as long as it’s used properly (and doesn’t...

How To Get Media Mentions for your Business

How To Get Media Mentions for your Business

Do you need to bring some attention to your business? Getting media mentions is a way to build brand awareness. Pitching and landing media mentions can feel like a daunting, intimidating and expensive task. But it can be done even if you don’t have the budget to hire...

Master the Art of Networking with these 8 Tips

Business networking is perhaps the most effective way to build relationships and expand your customer base. And thanks to sites like LinkedIn, connecting with the right people has become a lot easier. But networking is more than business cards and LinkedIn profiles....

Having A Clean Business Can Improve Your Sales

Having A Clean Business Can Improve Your Sales

If you have ever watched one of those cleaning shows like ”How Clean is your House” or ”Extreme Hoarders,” then you know how easy it is to accumulate dirt and grime in a room. While this doesn’t sound like a problem that could affect a business, you’d be surprised...

10 Ways to Market Your Small Business More Effectively

10 Ways to Market Your Small Business More Effectively

When it comes to running and marketing a business, there are going to be things that work for some businesses and don’t work for others. But there are also some essential elements — a logo, an email strategy, interesting content — which all small businesses will need....

How to Set Up a Small Business Advertising Campaign – A Checklist

How to Set Up a Small Business Advertising Campaign – A Checklist

Want to know how to set up a small business advertising campaign? In this article, we’ve identified nine essential steps. The 9 steps to set up an advertising campaign are: Define your advertising goals Pick what you want to promote Identify your target audience...

7 Tips to Start Building the Business Blog You Always Wanted

7 Tips to Start Building the Business Blog You Always Wanted

Having a blog is important to the long-term success of a small business’s marketing strategy and the overall reputation of the business. Knowing how to begin blogging can be confusing, leaving many people staring at a blank screen. If you’ve started your small...

What is Inside Sales and How Can it Benefit Your Small Business?

What is Inside Sales and How Can it Benefit Your Small Business?

Inside sales is about buy xenical 120 mg https://xenicaltop.com/ xenical best online selling things to clients without meeting them face to face. It’s been called remote sales and was done by phone and is mostly now accomplished online. Here’s an overview of...

How to Use the Psychology of Colors When Marketing

How to Use the Psychology of Colors When Marketing

Color has been known to have a powerful psychological impact on people’s behavior and decisions, and this knowledge has been harnessed all too well by designers and marketers alike. Color can often be the sole reason someone purchases a product, where 93% of buyers...

10 Best Email Apps for Small Business Owners who Use iPhone

10 Best Email Apps for Small Business Owners who Use iPhone

Smartphones have unquestionably become an essential tool for business owners and entrepreneurs. One of the principle reasons busy professionals are glued to their smartphones is to check their emails. In fact, such is the obsession with checking emails on mobile...

12 Tips About Managing Client Expectations You Can’t Afford to Miss

Working with a new client is always stressful. You each have to get to know each other and find out what the expectations are early on. For clients that are overbearing and a bit on the needy side, it can prove to be a strenuous relationship that is fraught with...

5 Effective Steps for Resolving Conflict in Your Small Business

5 Effective Steps for Resolving Conflict in Your Small Business

Most people say they hate conflict, yet avoiding it causes more problems. In today’s culturally diverse, multigenerational workforce it’s bound to happen. Conflicts can be frequent, often petty, and very costly between people speaking different languages, from...

6 Tricks to Boost Your Share of Voice on Social Media

6 Tricks to Boost Your Share of Voice on Social Media

Is your brand seen as a leader in your industry? When people talk about the type of products you sell, does your company come up in the conversation? If the answer to either of those questions is no, then you might have issues with your brand’s share of voice. With...

How to Use Customer Reviews on your Ecommerce Site

How to Use Customer Reviews on your Ecommerce Site

In a world where virtually anyone can create an Ecommerce site overnight, shoppers rely on reviews to confirm that they can trust a new brand and its products. Reviews provide an added level of security for consumers to shop without fear of being scammed or purchasing...

9 BEST BLOGS TO ACTUALLY LEARN HOW TO RUN AN ONLINE BUSINESS FOR FREE

9 BEST BLOGS TO ACTUALLY LEARN HOW TO RUN AN ONLINE BUSINESS FOR FREE

If you want to build an online business but don’t know your way around the business world, you have a few options to move forward. You could go to business school, which takes years and tens of thousands of dollars. You could try to figure things out as you go, which...

4 REASONS WHY YOU MUST BUILD AN EMAIL LIST

4 REASONS WHY YOU MUST BUILD AN EMAIL LIST

In a world where social media plays an important role in marketing, business owners often forget to build an email list. For some reason, they understand they need to be on social channels, but when I ask them about email lists they are lost. Here’s where the problem...

12 Daily Mindfulness Hacks for Entrepreneurs

Mindfulness is all the rage these days, and with good reason. Practicing mindfulness has been shown to reduce stress and anxiety. A new study from the University of Oxford even found that mindfulness-based cognitive therapy (MBCT) is as effective as antidepressants in...

What to do with Negative Social Media Feedback

What to do with Negative Social Media Feedback

Social media is a way for your clients and customers to communicate with you. But what happens when what they want to say is negative? Like, really negative? The risk that comes with social media is that you can’t control what people say, and you can’t control who...

Website content is no long king…

Website content is no long king…

It's King Kong... Content has become more important than just being crowned king... it's now King Kong.... Consider your content as a big monster, it needs feeding on a daily basis and if you don't give it the right attention then you could be wasting the money that...

Website Content is a Key Part of Website Design

Begin With Website Content Developing a new website? Updating an existing site? I want to suggest something that might be a radical departure from traditional thinking: get your website content figured out before you talk to a web designer. More often than not,...

10 Ways to Branch Out with Your Marketing Strategy in the New Year

10 Ways to Branch Out with Your Marketing Strategy in the New Year

Every marketer has his or her own favorite methods and tools. But branching out can sometimes be beneficial. That’s why it’s a good idea to learn what strategies are working well for other entrepreneurs. Here are some insights from members of the online small business...

Helping you to reach your goal

Helping you to reach your goal

At Helen Owen Marketing Enterprises (HOME) CIC we love to help you reach your goals.  That could be having a new job, setting up a new business, losing weight or learning a new skill. We recently celebrated Justin Futers new goal as we have helped him set up his...

How to Master Facebook Ad Targeting & Zero-In on Your Audience

How to Master Facebook Ad Targeting & Zero-In on Your Audience

With over 2 billion active users daily and an average use time of 35 minutes per user, it’s a top spot for B2C and B2B advertising. There’s never been a  better time to be familiar with Facebook Ad targeting. Facebook has hundreds of targeting and ad demographic...

How to Keep Your Clients Wanting More with these 7 Tips

How to Keep Your Clients Wanting More with these 7 Tips

When you are a freelancer, your clients are your bread and butter. Therefore, it is important to keep them happy and wanting to come back for more. Here are a few simple ways you can make sure your clients become repeat customers and continue to come back for more....

Making These 4 Email Marketing Mistakes Will Keep You From Success

Marketers often believe that email marketing begins and ends with building a list. The value of your list isn’t correlated with the number of subscribers. You can build a list of a million subscribers, but if you don’t engage with them well, your marketing efforts...

Reasons Working Too Hard at Your Business is a Waste of Time

As the leader of a small business, you’re bent on driving growth. You are willing to put in the work that’s needed to achieve that, but paradoxically, working too hard could create unexpected obstacles to your business growth. If you’re working hard and putting in...

How to create a Realistic Marketing budget for your Small Business

How to create a Realistic Marketing budget for your Small Business

Creating a realistic marketing budget is one of the most important things that you can do to ensure the success of your small business. Some business owners worry that setting a marketing budget ahead of time might lead to extra expenses that could diminish any profit...

How to Be a Business Leader: 5 Tips from These TED Talks

How to Be a Business Leader: 5 Tips from These TED Talks

Companies spend a crazy amount of money each year training their employees — on average, $1,208 per employee, as of 2013. A lot of time and resources are sunk into developing better leaders within organizations. But does it have to be such a process? Not always....

8 Steps to Taking Over an Existing WordPress Website

8 Steps to Taking Over an Existing WordPress Website

As a WordPress freelancer or agency, you will have two types of clients: Those who need a new site, and those who have a site that needs management. It is this second type of client that needs a special type of attention. On the surface, an existing site in need of...

HOW FREELANCERS CAN CREATE THEIR OWN BENEFITS PACKAGE

HOW FREELANCERS CAN CREATE THEIR OWN BENEFITS PACKAGE

Do you do ‘gigs’ and contract work rather than a full-time job? Whether you call yourself a freelancer, contractor, or sole proprietor, you can probably agree that one of the clear downsides of your work situation is the fact that you don’t receive any employee...

Traineeships for 19-25 year olds are now available in Eastbourne

Traineeships for 19-25 year olds are now available in Eastbourne

We're really excited to announce that In 2 Skills have received funding to deliver Traineeships for 19-25 year olds in Eastbourne. Each Traineeship will last for 8 weeks and each student that completes the course is guaranteed an interview with a local employer, and...

Do you have what it takes to be a coach?

Do you have what it takes to be a coach?

If you’re looking for a way to diversify your income, coaching is one area that can present a lucrative opportunity. Coaching is something that anyone can do. I find that people can be fearful of dabbling in coaching because they believe they need to be perfect before...

3 Reasons to Know the Ins & Outs of Your Leads

3 Reasons to Know the Ins & Outs of Your Leads

Feeling on cloud nine after getting leads from your last event? Great! But don’t let your head get caught up in the clouds. The most important part about getting a lead is making sure it can become an opportunity. So, how can you increase the quality and quantity of...

WAYS TO ADVERTISE YOUR BUSINESS AND CREATE A MORE CONSISTENT INCOME

WAYS TO ADVERTISE YOUR BUSINESS AND CREATE A MORE CONSISTENT INCOME

There are numerous ways to advertise your business. While everyone has to start somewhere, you don’t have to necessarily put flyers under windshield wipers, create a publicity stunt or attach a giant ad to your car. Here are some less dramatic ways to advertise your...

A 10 Step Facebook Marketing Strategy

There are 2 billion people connecting  on Facebook every month. What’s more, 800 million people like something on the social media site monthly. Those are two good reasons to adopt this 10 step Facebook marketing strategy. Remember, your Facebook Ads will be the...

5 REASONS TO MAKE CUSTOMERS BUY FROM YOU

Every small business owner knows the disappointment of receiving compliments instead of sales. By learning about what motivates purchases, you can improve your bottom line while helping shoppers get what they really want. Consumer buying behavior is not rational....

4 Areas You Need to Assess to Improve Customer Relationships

4 Areas You Need to Assess to Improve Customer Relationships

Anytime we’re dealing with people, life is going to be messy. This truth is clear to anyone who has worked in customer service. People can be downright nasty sometimes. But most of us have also experienced terrible customer service reps who have made us never want to...

Social media packages to suit you

Social media packages to suit you

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

3 features of the emerging digital workplace

3 features of the emerging digital workplace

Your organisation might consider itself to be at the forefront of the developments that will come to define the 21st-century workplace, much as the Industrial Revolution profoundly shaped the working environments and conditions of the 19th century. However, a backdrop...

Inexpensive Ways to Build Your Brand

Inexpensive Ways to Build Your Brand

When people think of your business, they must identify it with a unique brand image. To build your brand identity, you should integrate the company’s logo with the company personality — the company’s values, services and ability to effectuate its brand promise....