HOW TO TURN AN UNHAPPY CLIENT INTO A HAPPY ONE

When you are self-employed, your income is dependent on keeping your clients and customers satisfied. Unhappy customers will either stop doing business with you while complaining about you to everyone else, or they will make a complaint directly to you. Those who...

Help for mums to get back into work

If you’re a mum and struggling to get back to work after having your children then we can help! You can receive free training and support in a weekly group in addition to one-to-one sessions with a work coach. You can receive a range of training and support including:...

10 Social Media and Other Tips Aimed at Growing Your Small Business

Social media has undoubtedly changed the way a lot of small businesses communicate with customers. And those social media channels are constantly changing with new features. So if you’re looking for new ways to utilize social media and other business tools and...

You have a website, now what?

Websites shouldn't be a static thing and if you want to make the most out of your site you have to keep telling people about it. And do it on a regular basis! You have more chance of your website being found on search engines like Google if you update it on a regular...

Marketing Masterclasses

Our Marketing Masterclasses are on the fourth Thursday of every month and are geared towards helping job seekers gain some skills to help them find and stay into work. Our Masterclasses are all at 10am until 12pm however you're welcome to stay around for some...

Want People to Remember Your Ads? Be Funny, Clutch Says

The most memorable commercials are probably the ones that made you laugh. And a new survey from Clutch says 53 percent of consumers are just as likely to remember an ad if it is funny. Funny Ads Are More Memorable The Clutch report looks at what kind of ads consumers...

Come and learn how to build your own website

Ever fancied learning how to create your own website? Well now you can! Our next Website Marketing Masterclass is on Thursday 26th April where you will be given help to create your very own Wordpress website. The topics you will learning include: Introduction to...

Weekly Group to help you get back to work!

If you need help getting into work then come along to the Seaside Community Hub every Thursday morning from 10am to 12noon. You can receive help in several ways such as: Confidence Skills CV Writing Interview Techniques Using Social Media for Work Job Searches And so...

Helping you to reach your goal

At Helen Owen Marketing Enterprises (HOME) CIC we love to help you reach your goals.  That could be having a new job, setting up a new business, losing weight or learning a new skill. We recently celebrated Justin Futers new goal as we have helped him set up his...

3 Marketing Myths That Are Keeping You Broke

Lately, I’m noting a lot of marketing myths coming through during consultations with potential clients. To be honest, this isn’t entirely unexpected in the age of the internet. Google “marketing” and you’ll get millions of hits with different people’s opinions....

Instagram Stories Boost Your Brand’s Exposure in 8 Steps

It is no doubt that social media platforms nowadays play a big role in the growth of several businesses. Many marketers consider engaging in various social media platforms to attract and reach their ideal customers quickly. Aside from the very well-known Facebook and...

WAYS TO ADVERTISE YOUR BUSINESS AND CREATE A MORE CONSISTENT INCOME

There are numerous ways to advertise your business. While everyone has to start somewhere, you don’t have to necessarily put flyers under windshield wipers, create a publicity stunt or attach a giant ad to your car. Here are some less dramatic ways to advertise your...

5 Ways to Use Interactive Broadcasting for Your Business

Just a few years ago, Twitter’s Periscope interactive broadcasting service sounded like an interesting idea with possible business applications. But that was a few years ago. Now we know it can help businesses. Prompted by Facebook Live and other services–and a huge...

How to Become Better at Content Marketing – in 4 Easy Steps

Marketing strategies are not as straight-forward as they once were. Gone are the days of billboards, newspaper ads, and brochures. Online content marketing is quickly paving the way as a lead marketing choice, due to its ability to reach a large audience. But did you...

FREE Event Marketing Masterclass for Volunteers

Our next Marketing Masterclass is on Thursday 22nd February 2018 and if  you organise or promote events then this Masterclass is for you! We'll be teaching you some of our secrets in how to promote events for free so it's an ideal tool for your charity or small...

4 KEY STEPS TO MARKET ONLINE AND ATTRACT MORE CLIENTS

  There are many ways to market online. According to Entrepreneur.com, when you’re looking to get started with marketing on social media, deciding your goals, taking your resources into account, knowing your audience and creating stellar content are some of the...

10 Reasons Why Your Restaurant Should Use Locally Sourced Food

“Buying local” is a major trend of the moment. But it’s more than just a fad. For businesses like local restaurants, using locally sourced food can be a major selling point and benefit. Here are ten reasons why your restaurant should consider using locally sourced...

Shout it from the rooftops!

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

4 UNUSUAL WAYS TO MAKE BUSINESS CONNECTIONS

The notion of networking and business connections is coming up a lot in my world lately. I admit that I have a knack for networking, so sometimes I forget other people find it difficult. Fortunately, the Universe seems to be reminding me of this because for the last...

Marketing Masterclasses – How to build a website!

Our Marketing Masterclasses are on the fourth Thursday of every month and are geared towards helping job seekers gain some skills to help them find and stay into work. Our Masterclasses are all at 10am until 12pm however you're welcome to stay around for some...

THE TWO HARMFUL BELIEFS YOU TELL YOURSELF THAT AFFECT YOUR BUSINESS

We can be our own biggest enemies when it comes to our businesses. Negative self talk and limiting beliefs about abilities are very real things. We have to face not only our fears, but the harder to see things like our insecurities, our misplaced beliefs, and our own...

1 CRUCIAL THING YOUR SALES FUNNEL IS MISSING

When you’re running a business, having an effective sales funnel in place can really help you reach your goals especially if they involve turning your audience from mere spectators to raving fans and customers. This won’t happen by accident and a sales funnel is a...

5 Effective Steps for Resolving Conflict in Your Small Business

Most people say they hate conflict, yet avoiding it causes more problems. In today’s culturally diverse, multigenerational workforce it’s bound to happen. Conflicts can be frequent, often petty, and very costly between people speaking different languages, from...

How to Get Your Clients to Come Back for More

When you are a freelancer your clients are your bread and butter. Therefore, it is important to keep them happy and wanting to come back for more. Here are a few simple ways you can make sure your clients become repeat customers and continue to come back for more. Ask...

3 WAYS TO LEARN HOW TO SAY NO IN BUSINESS

I’m currently taking another group of students through my group coaching program and one theme keeps coming up. That theme is about learning how to say no to things that don’t serve their business. They want the confidence to say no without the fear that they could be...

Pros and Cons of DIY Website Builders Versus Custom Websites

A website is your place of business on the internet. And simply by being on the internet, you give your business the opportunity to grow. But some business owners may still ask the question, “Does my business really need a website?” The answer in most cases is yes. A...

3 Quick Sales and Marketing Techniques you can start using today

Marketing is what leads to sales in your business. The better you are at marketing and sales techniques the more money you make. The key is to have these things become second nature over time. In this article, I’m going to share some quick marketing and sales...

What Google Can Teach You About Building a Successful Team

It’s no surprise that Google, now part of Alphabet, loves data, and the company’s execs frequently share the revelations they find, such as their insights on mobile web use. But, some would be surprised to discover that this unicorn company often turns their eye...

5 Ways Small Business Owners Can Protect Data

You read the headlines and hear how cybercrime has become a real threat to consumers and businesses. For example, CSO recently reported the biggest data breaches of the 21st century, and the companies impacted were huge: Equifax, Yahoo, Home Depot, and Target, just to...

How to create a Realistic Marketing budget for your Small Business

Creating a realistic marketing budget is one of the most important things that you can do to ensure the success of your small business. Some business owners worry that setting a marketing budget ahead of time might lead to extra expenses that could diminish any profit...

Three Questions to Ask Before You Work With Brands

Influencer marketing is a million dollar industry today, and a key part of any company’s marketing strategy. If you’re a small business owner or an influencer in any capacity, the opportunities to create partnerships with brands are everywhere. Your social media and...

Video Marketing Doesn’t Have to be Hard, Follow This Simple Guide

According to CISCO to networking index, video is already making up about 64 percent of all internet traffic and this is projected to account for a staggering 80+ percent of all traffic by the year 2020. This is enormous as it accounts for four-fifths of the global...

4 Website Tweaks You Need to Make to Attract Media Attention

I am often being asked about how to get media attention for businesses. People tend to think that getting media attention is hard. It’s not, really. The problem is business owners don’t know how to set themselves up for attracting media attention. While there are...

How to Keep Users on Your WordPress Site in 7 Steps

What is it about a website that attracts people to it? In this digital age of billions of web pages, this is an important question with a complex answer. It’s very important for your business that your WordPress site attracts and keeps users on your page. There are a...

HOW TO QUICKLY CREATE WEB FRIENDLY BUSINESS IMAGES

Business images are an important part of any business website. Whether they are photos you took from your phone or a professional camera, animated images, or advertising graphics, business images can make or break first impressions of your business. You only get one...

Build Trust and Security on Your Website with HTTPS

Add HTTPS To Your Website At the beginning of 2017, Google outlined a plan to begin marking sites using the HTTP protocol as “not secure” – encouraging webmasters to move to the more secure HTTPS protocol. HTTPS is part of Google’s quest to make the web a safer place,...

HOW AND WHY YOU SHOULD COLLABORATE WITH OTHER ENTREPRENEURS

They say teamwork makes the dream work. This is so accurate when it comes to entrepreneurship. Running your own business can be isolating, especially when you have an online business. You also have to put in a ton of work upfront before you start to see results and...

5 Reasons You May Be Struggling With Cash Flow

Cash flow can be a problem for many small business owners. I know because I’m one of those who struggles with it. I also have conversations with my colleagues about how they struggle with it. Granted, many of us aren’t struggling with cash flow as much as we used to....

10 (Big!) Reasons to Use WordPress Over Wix

When it comes to building your website, which content management system (CMS) will work better for you, WordPress or Wix? This is a question repeatedly asked by aspiring website owners, and the answer ultimately boils down to what you are looking to get out of your...

Love & Fashion courses

Love & Fashion provides an exciting and diverse range of classes and workshop, starting with the absolute beginners to gaining accredited qualifications. Always ensuring a fresh creative experience for all. View the courses...

6 Crucial WordPress Security Tips to Protect your Website

Administering the best WordPress security measures to protect your website can seem like a daunting task at first glance. After all, it’s common knowledge that the internet is full of potential threats that await their chance to infiltrate innocent websites. These...

“Oyez, Oyez, Oyez” Have you heard the news?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

How to get the most value from attending conferences and live events

Let’s address the elephant in the room: Attending conferences, seminars, and conventions cost a pretty penny. And if it’s not a local event, adding airfare, accommodations, and more to the mix means you’re probably looking at several thousand dollars spent to attend....

Social media packages to suit you

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

Does Your Business Need a Website Redesign?

Asking yourself “Do I need to update my website?” is a little like owning an old used car. At what point is that old thing costing you more than it’s worth? I’ve been driving the same Toyota Camry since 1997 (186,000 miles and counting!). I’ve been through that...

HOW SUCCESSFUL BUSINESS OWNERS REBOUND AFTER SETBACKS

Everyone I know recently had a really bad week. From emergency room visits to business deals falling through, it seems as if everyone I know is going through it recently. However, work isn’t going to stop just because we’re having a hard time. This begs the question –...

4 Reasons Why Blogging Isn’t Dead

I go to a lot of business events around the city. Sometimes I’m there as and attendee and other times I’ve been invited to speak. Either way, without fail, there is always someone there who asks about the death of blogging. At this point, I have to lovingly say to...

42 Tips For Producing A Memorable Small Business Event

Memorable events don’t just happen.  Organizing and holding an event takes planning. Whether it’s a conference, seminar or a customer appreciation day, and whether you have three weeks to plan or an entire year, your event’s success is in the details. We’ve collected...

Mobile Has Largely Displaced Other Channels for Email

The world of email marketing has changed pretty significantly over the past five years. Where desktop clients like Outlook were once a more important delivery medium, readers of email are now in the thrall of mobile clients and webmail services like Gmail. In fact,...

You have a website, now what?

Websites shouldn't be a static thing and if you want to make the most out of your site you have to keep telling people about it. And do it on a regular basis! You have more chance of your website being found on search engines like Google if you update it on a regular...

5 STEPS TO CREATING AN EMAIL SUBJECT LINE THAT GENERATES OPENS

One of the most important things you can do with your email marketing is making sure those on your list open your emails. The biggest key to success is your email subject line. What your audience sees on that subject line can determine whether or not they open your...

Consider These 10 Different Avenues to Shape Your Marketing Strategy

There are so many different avenues you can take to market your business, from social media to email to paid advertising. You can also use any combination of these channels. So it’s a good idea to learn about all the different options so you can shape your own...

Time Wasters are Your Business’s Worst Enemies, Here are 4 to Watch

There are only eight hours in the traditional work day, and for your business to remain as profitable as possible, you need to make the most of those hours. Productivity is typically defined as how much work, or how many tasks, you and your employees can do within a...

4 OBSTACLES EVERY STARTUP MUST OVERCOME

It’s estimated that nine out of ten startups will fail in their first year of business. Despite failure being so common we keep pushing on. So what is it that’s so enticing about launching a startup? Truthfully everyone has different reasons. Some have unwavering...

Volunteering Opportunities at HOME

Come and volunteer with us! We are looking for volunteers to come and help us! We have volunteering opportunities in a range of areas. All designed to help you get into work: - Administration - Child Play - Event Management - Marketing - Budgeting and Finance - IT...

Helping you to reach your goal

At Helen Owen Marketing Enterprises (HOME) CIC we love to help you reach your goals.  That could be having a new job, setting up a new business, losing weight or learning a new skill. We recently celebrated Justin Futers new goal as we have helped him set up his...

Knowing These 5 Tips Will Make Cold Calling More Effective

Cold calling can seem overwhelming and scary. When you’re just picking up the phone and calling someone out of the blue, it can be a challenge to make a connection and land a sale. With the high chance of rejection, it can feel like there is no point to even trying....

6 Things you must do as a Thought Leader

We hear a lot about thought leaders these days. They seem to be everywhere. And perhaps you want to become a thought leader. A thought leader provides big ideas for others to follow. As a thought leader, you can be heard and help find solutions to problems that plague...

What excites charity communicators about their work?

Earlier this year, we spoke to communicators from 273 charities about their hopes, fears and predictions for charity communications. Based on your responses, we created the Communications Benchmark 2017, to investigate how our sector has evolved over the last 10...

9 Simple eCommerce Content Marketing Tips You Can Start Using Today

Content marketing is one of the best ways that you can bring new customers to your eCommerce store. Eighty-two percent of consumers report developing a positive opinion on a company after reading content produced by them. Also, 70 percent of consumers prefer to learn...

Event Marketing Masterclass

Do you need help promoting your event online then look out for our next Event Marketing Masterclass. We'll be teaching you some of our secrets in how to promote events for free so it's an ideal tool for your charity or small business.If you are a volunteer or a job...

Multitasking: Why It Doesn’t Work and What You Can Do About It

Many people believe themselves to be multitasking masters, but could it all be in their heads? Learn why multitasking is hurting your brain. Our Brains weren’t Built to Multitask Our brains are designed to focus on one thing at a time, and bombarding them with...

CUSTOMER SATISFACTION TIPS TO IMPROVE HOW YOU DO BUSINESS

Some people use questionnaires to gauge what types of products and services people would like to see in the future. Other times, people ask questions to gather information about clients to better understand the goal of a project. In one of my last articles, I...

Having A Clean Business Can Improve Your Sales

If you have ever watched one of those cleaning shows like ”How Clean is your House” or ”Extreme Hoarders,” then you know how easy it is to accumulate dirt and grime in a room. While this doesn’t sound like a problem that could affect a business, you’d be surprised...

8 Critical Tests to Run Before Launching Your New Website

rag and drop website builders like Wix and Weebly have many people thinking that publishing a website is as simple as pressing a button and basking in the gloriousness of your perfect live site. Of course, most serious web developers scoff at these beginner website...

Weekly Group to help you get back to work!

If you need help getting into work then come along to the Seaside Community Hub every Thursday morning from 10am to 12noon. You can receive help in several ways such as: Confidence Skills CV Writing Interview Techniques Using Social Media for Work Job Searches And so...

4 Chatbots You Could Use in Your Business

It’s impossible to know when the concept of automation first began. Was it when the first factory was created, or does it go back further? I believe automation was born when the first person in history created something to make lives easier and reduce workloads....

THE BEST APPS TO WRITE BLOG POSTS, BOOKS, AND MORE

As a freelance writer, I spend most of my work hours staring at a word processing application. There are so many writing apps these days, but most of us go with the default options we grew up with or that our employers prefer. As such, I was a dedicated Microsoft Word...

10 Ways to Update Your Marketing with New Trends and Technology

New technology, trends and techniques are likely to have an impact on how you do business in 2018. These changes can vary depending on your business or industry. But members of the online small business community have lots of experience updating their online marketing...

When was the last time you got on your soapbox?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

HOW TO TEST YOUR BUSINESS IDEA BEFORE WASTING TIME AND MONEY

As a business owner, you need to test your business idea before wasting time or money. The problem is several business owners get excited about something and fail to do the groundwork. A few weeks or months go by and then they realize they’ve wasted time and money on...

3 Strategies to Attract Clients inspired by the TV Show Friends

Strategies for attracting clients are all over the internet. It can be confusing to know where to start. If you’re a rock star at what you do, but you know you need to promote your small business more, you don’t want to come off pushy. Here are some tips to get your...

Less than Half of Teens Will Use Facebook This Year

If your small business relies on marketing to teenagers, you may want to think of any strategy that avoids Facebook (NASDAQ: FB). According to new eMarketer research, this will be the first year that less than half of internet users between the ages of 12 and 17 will...

5 SIGNS YOU’RE READY TO START FREELANCING FULL TIME

The gig economy is alive and well. Many individuals are ditching the typical nine to five workday and pursuing careers in freelancing. There are two types of freelancers. Those who work a side job to make a supplemental income and those who take on freelancing...