5 Ways Volunteering Can Help Your Small Business Grow

5 Ways Volunteering Can Help Your Small Business Grow

Customers are the backbone of your business. Customers are more important than consultants, trainers, senior managers, and executives. Without paying customers, a business goes bankrupt. Therefore, reaching as many people in your market as possible is paramount....

9 BEST BLOGS TO ACTUALLY LEARN HOW TO RUN AN ONLINE BUSINESS FOR FREE

9 BEST BLOGS TO ACTUALLY LEARN HOW TO RUN AN ONLINE BUSINESS FOR FREE

If you want to build an online business but don’t know your way around the business world, you have a few options to move forward. You could go to business school, which takes years and tens of thousands of dollars. You could try to figure things out as you go, which...

When was the last time you got on your soapbox?

When was the last time you got on your soapbox?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

How to Retarget Messenger Bot Subscribers With Facebook Ads

How to Retarget Messenger Bot Subscribers With Facebook Ads

Do you have a Facebook Messenger bot? Have you thought about retargeting your bot subscribers with Facebook ads? In this article, you’ll learn how to create custom and lookalike bot audiences for Facebook ad targeting. Why Retarget Messenger Bot Subscribers? There is...

10 Tips and Tools for Bringing Your Business into 2019

10 Tips and Tools for Bringing Your Business into 2019

very year, small businesses need to look back and determine what worked for their business and what strategies may need to be adjusted for the coming year. But these adjustments don’t need to be reserved for January 1. If you want to get a head start on preparing your...

Need Some Productivity Hacks? Here are 11 to Consider

Need Some Productivity Hacks? Here are 11 to Consider

Most of the time, being more productive means striking a better work-life balance and learning to mitigate the little stressors that eat away at efficiency and the psyche. Work Productivity Hacks These work productivity hacks will help you maximize your...

2 WAYS YOU ARE WASTING TIME IN YOUR BUSINESS AND DIDN’T EVEN KNOW IT

A common theme I see with business owners is how wasting time leads to a struggling business. And by wasting time, I don’t just mean wasting time on tasks. I also mean wasting time by taking too long to make decisions. I once heard an excellent quote on a podcast that...

3 Ways to Improve Instagram Engagement

Is Instagram marketing a priority for you? Wondering what types of organic Instagram posts people engage with most? In this article, you’ll discover how you can generate more organic engagement on Instagram. Instagram Marketing Changes to Watch For In 2018, eMarketer...

10 PR Tools for Boosting Your Brand

10 PR Tools for Boosting Your Brand

PR — public relations — has long played a powerful role in brand-building. Brands of all industries and sizes recognize that corporate reputation and brand appeal within the public domain is an essential asset for any organization. Like marketing in general, PR is...

Master the Art of Retail: See These Dos and Don’ts for Selling More

Master the Art of Retail: See These Dos and Don’ts for Selling More

Upselling means selling a customer a more expensive version of the product they’re considering. For example, a women’s apparel store might sell a bargain-priced white cotton shirt for $19.99, a heavier-weight, better-quality white cotton shirt for $50, and a...

Best Business Fonts for Every Situation

Best Business Fonts for Every Situation

Choosing the fonts to use for your business and marketing materials is a very important part of your design plan. There are several different situations where you’re going to have to pick fonts for specific projects. Each of these different formats has its own set of...

HOW TO APPLY AMAZON’S CUSTOMER OBSESSION RULE TO YOUR BUSINESS

HOW TO APPLY AMAZON’S CUSTOMER OBSESSION RULE TO YOUR BUSINESS

Amazon CEO Jeff Bezos founded his company in the garage of his house in Seattle in July 1994. Today, it is the third most valuable company in the world with a $576.8 billion market cap and Bezos is the richest man on the planet with a net worth of $99.6 billion as of...

Free Training to help you set up your own business

Free Training to help you set up your own business

Coming to Eastbourne in September 2019 is FREE training to help you set up your own business. Get in2 Self Employment: This course has been designed to help anybody who wants to explore self employment and start their own business.  There are 3 modules and you...

21 Home Office Must Haves

21 Home Office Must Haves

Working from the comfort of your own home may sound like a dream. But if you don’t have all the right elements for your home office, it can have a detrimental effect on your productivity and even your health and happiness. No two home offices are the same. But...

Learn how to build a new WordPress website

Learn how to build a new WordPress website

Would you like to learn how to build a new Wordpress website? Then come along to our next Marketing Masterclass on Thursday 26th October at 10am. The training will last 2 hours and by the end of it you will learn how to build your own online portfolio which you can...

The Truth about Improving your Site SEO in 3 Simple Steps

If your business has a website, you know how important SEO is. Learning and mastering search engine optimization is a tactic most online business owners should prioritize. It’s not the most exciting thing to do, but it can pay off tenfold. For starters, building your...

Managing Projects Over Managing Time

Managing Projects Over Managing Time

No matter how hard you may try, you can’t control time — but you can manage it a little better. Time passes whether you like it or not. Instead, when we discuss time management, we’re really talking about how we can make the most of the time we have. And, one...

What skills do you need for your new job?

What skills do you need for your new job?

Have you seen your ideal job advertised but are worried that you don't have the right skills? If you need any help with IT such as Microsoft Word, Excel, Powerpoint then we can help at our Training Drop-Ins on Wednesday and Thursday afternoon at the Seaside Community...

Apply These 3 Simple Techniques to Identify Your Customer’s Needs

Apply These 3 Simple Techniques to Identify Your Customer’s Needs

Running a business can be very fulfilling. On one end, you’re making money doing something you love. On the other, you get to positively impact other people’s lives with your products and services. Sure, it feels good to make money with your business. But it feels...

Does Your Business Need a Website Redesign?

Does Your Business Need a Website Redesign?

Asking yourself “Do I need to update my website?” is a little like owning an old used car. At what point is that old thing costing you more than it’s worth? I’ve been driving the same Toyota Camry since 1997 (186,000 miles and counting!). I’ve been through that...

Build Trust and Security on Your Website with HTTPS

Build Trust and Security on Your Website with HTTPS

Add HTTPS To Your Website At the beginning of 2017, Google outlined a plan to begin marking sites using the HTTP protocol as “not secure” – encouraging webmasters to move to the more secure HTTPS protocol. HTTPS is part of Google’s quest to make the web a safer place,...

6 Tricks to Boost Your Share of Voice on Social Media

6 Tricks to Boost Your Share of Voice on Social Media

Is your brand seen as a leader in your industry? When people talk about the type of products you sell, does your company come up in the conversation? If the answer to either of those questions is no, then you might have issues with your brand’s share of voice. With...

No, Generation Z workers aren’t ‘just the same’ as Millennials

No, Generation Z workers aren’t ‘just the same’ as Millennials

Many popular, but not-always-helpful tropes about Millennials have come to prominence since the widespread entrance of this generation into the workplace. However, it’s equally vital to appreciate that the workers immediately following them – Generation Z – are not...

3 features of the emerging digital workplace

3 features of the emerging digital workplace

Your organisation might consider itself to be at the forefront of the developments that will come to define the 21st-century workplace, much as the Industrial Revolution profoundly shaped the working environments and conditions of the 19th century. However, a backdrop...

How to boost workplace diversity – and why it matters

How to boost workplace diversity – and why it matters

‘Diversity’ has unquestionably been one of the HR buzzwords of recent years. However, some hiring managers can be guilty of forgetting the immense benefits that a more diverse workforce could bring to their organisation, brand and bottom line. Even if you are in no...

How To Ensure Your Recruitment Process Is GDPR-Compliant

How To Ensure Your Recruitment Process Is GDPR-Compliant

GDPR — the General Data Protection Regulation — has been top of mind for any businesses that operate in the EU since the law came into effect. GDPR represents a hugely important shift in data privacy regulation, the culmination of years of increasing...

How to develop new skills while out of employment

How to develop new skills while out of employment

When you’re looking for a job, or thinking about changing jobs as a way to shake things up a little bit, you may be interested in signing up to a Recruitment agency  in Essex. However, before you do this, you will need to make sure that you actually have the...

5 Essential Habits to Be a Successful Woman Entrepreneur

5 Essential Habits to Be a Successful Woman Entrepreneur

To be a successful woman entrepreneur, you need to be more than just a good leader. You also need to be a good business person, and you need to be able to build a strong team. The list goes on and on, but at the heart of all of the things you should know to be a...

How to Restore a Healthy Work-Life Balance and Relieve Stress

Having a messed up work-life balance today seems to be about as prevalent as cavities (92% of adult population). However, unlike bad teeth, bad work-life balance can literally cost your life, say the studies reported in Forbes. This means that regaining control...

Ten ways to keep ahead of the competition

Ten ways to keep ahead of the competition

Business competition can be fierce, especially in markets with aggressive competitors and when customer spending is slowing down. Use these ten ideas to defend your market position and build your competitive advantage Know the competition. Find out who your...

Using PR to reach your customers

Using PR to reach your customers

In simple terms, PR, or public relations, is whatever you do that affects how you are perceived by your customers, staff, colleagues, investors and the general public According to the Chartered Institute of Public Relations: "PR is about reputation - the result...

Ten ways to get the most out of customer testimonials

Ten ways to get the most out of customer testimonials

Simply claiming to be "the best" is not enough to convince people to try your products or services. Testimonials offer an independent indication that you have done a good job and can help reassure new or nervous buyers, as well as distinguishing you from your...

Combine social media with other forms of marketing

Combine social media with other forms of marketing

Social media may have transformed the way we do business, but it hasn't replaced other forms of marketing altogether. It calls for the same rigour as the rest of your marketing strategy. Rachel Miller explains how to combine your online and offline marketing...

Ten ways to develop your website to help your business grow

Ten ways to develop your website to help your business grow

Whatever the size of your organisation, a website is an essential business tool. However, having a good-looking site is no longer enough - it needs to actively work for you by attracting new business and driving your company forward. Greg Poulson explains how to...

Eight top tips for selling online

Eight top tips for selling online

The world of ecommerce and selling online has come a very long way in the past few years, and there's more competition than ever. Chloë Thomas of eCommerce MasterPlan offers eight essential tips to help you sell more online 1. Establish your ecommerce...

Work anxiety casts a cloud over the weekend

Work anxiety casts a cloud over the weekend

A new survey has revealed that worries about work are having a detrimental impact on employees during their time off. Aviva has polled 2,000 British workers to understand how anxiety about work is affecting their downtime. It has found that "Sunday dread" is a...

15 Steps to start a business from scratch with (almost) no money

15 Steps to start a business from scratch with (almost) no money

Coming up with a business idea and starting a business can seem overwhelming and complicated. There are so many things you have to consider from coming up with an excellent idea to registering a company, all the way to business planning, fundraising and...

How to Start a Hairdressing Business

How to Start a Hairdressing Business

Once you finish cosmetology school, you’ll find yourself exploring a variety of career options. Many students dream of setting up their own businesses. Hairdressing is a very popular choice – especially with the ever-changing trends and different styles – and there is...

5 Brilliant Social Media Branding Tips Every Business Should Know

5 Brilliant Social Media Branding Tips Every Business Should Know

Want to increase your brand awareness today? A strong social media presence is a great way to boost brand awareness. But with so many platforms out there, it can be hard to know where to start. Don’t worry, help is here! Read on for five smart social media branding...

3 Business Lessons You Can Learn From NASA

3 Business Lessons You Can Learn From NASA

NASA is best known for its achievements in space travel, from the first manned moon landing to the first unmanned landing on Mars. But NASA has also made impressive achievements in business that have had a huge impact on the economic world. For instance, when NASA...

10 Steps to Successfully Package a Product

10 Steps to Successfully Package a Product

Packaging a product is a crucial step to grow your business and keep the product safe from damage or contamination. The packaging process includes various stages and detailed specifications that need to be considered carefully in order to stay under your budget. That...

3 Marketing Myths That Are Keeping You Broke

3 Marketing Myths That Are Keeping You Broke

Lately, I’m noting a lot of marketing myths coming through during consultations with potential clients. To be honest, this isn’t entirely unexpected in the age of the internet. Google “marketing” and you’ll get millions of hits with different people’s opinions....

HOW TO KEEP YOUR BUSINESS ORGANIZED

HOW TO KEEP YOUR BUSINESS ORGANIZED

The other day I walked into my apartment when my roommate asked, “How are you so freaking organized in your business?” Now, at this point, my roommate knows I juggle a lot of projects. On the one hand, I kind of thrive off of challenges. I’ve come to terms with the...

10 Facebook PPC Tips to Make Your Life Easier

10 Facebook PPC Tips to Make Your Life Easier

Facebook PPC has become one of the most effective advertising strategies in the history of advertising. With over two billion users, virtually any type of business can make an extraordinary use of utilizing Facebook for advertising. Throw in Facebook’s incredibly...

42 Tips For Producing A Memorable Small Business Event

42 Tips For Producing A Memorable Small Business Event

Memorable events don’t just happen.  Organizing and holding an event takes planning. Whether it’s a conference, seminar or a customer appreciation day, and whether you have three weeks to plan or an entire year, your event’s success is in the details. We’ve collected...

4 OBSTACLES EVERY STARTUP MUST OVERCOME

4 OBSTACLES EVERY STARTUP MUST OVERCOME

It’s estimated that nine out of ten startups will fail in their first year of business. Despite failure being so common we keep pushing on. So what is it that’s so enticing about launching a startup? Truthfully everyone has different reasons. Some have unwavering...

Working on a Sunday?

Working on a Sunday?

If you're anything like us then you'll be spending your Sunday evening watching the TV along with catching up on emails, updating your websites or scheduling your social media posts. What if there was another way? One that didn't involve you working on a Sunday...

4 Reasons Why Blogging Isn’t Dead

4 Reasons Why Blogging Isn’t Dead

I go to a lot of business events around the city. Sometimes I’m there as and attendee and other times I’ve been invited to speak. Either way, without fail, there is always someone there who asks about the death of blogging. At this point, I have to lovingly say to...

Where Can You Advertise for Free?

Where Can You Advertise for Free?

You’ve heard the old saying. “There’s no such thing as a free lunch.” And some would argue the same thing goes for small business advertising. But is it possible to advertise for free?   What about free social media and other sites where your business can get listed...

How to Get Your Clients to Come Back for More

How to Get Your Clients to Come Back for More

When you are a freelancer your clients are your bread and butter. Therefore, it is important to keep them happy and wanting to come back for more. Here are a few simple ways you can make sure your clients become repeat customers and continue to come back for more. Ask...

Mobile Website Design Means More Mobile-Friendly Business

Mobile Website Design Means More Mobile-Friendly Business

Mobile Website Design for Business is Best Unnoticed If you have visited a mobile website on your smartphone, you already know a mobile-friendly website when you see one. In fact, mobile-friendly websites are better for businesses. Mobile website designs are easier to...

Learn how to build a new WordPress website

Learn how to build a new WordPress website

Would you like to learn how to build a new Wordpress website? Then come along to our next Marketing Masterclass on Thursday 26th October at 10am. The training will last 2 hours and by the end of it you will learn how to build your own online portfolio which you can...

It’s Volunteering Week

It’s Volunteering Week

Volunteering Week is a great opportunity to say a BIG thank you to all of our volunteers who give up their free time every week to help others. Some of the things that our volunteers help with are: Helping others to learn. Helping others to find jobs. Helping others...

5 Reasons You May Be Struggling With Cash Flow

5 Reasons You May Be Struggling With Cash Flow

Cash flow can be a problem for many small business owners. I know because I’m one of those who struggles with it. I also have conversations with my colleagues about how they struggle with it. Granted, many of us aren’t struggling with cash flow as much as we used to....

How 7 Things will Change the Way You Approach Your Family Business

How 7 Things will Change the Way You Approach Your Family Business

Family businesses are a huge part of America’s economic landscape. But some 70 percent of family businesses do not outlast the first generation, according to Harvard Business Review.  And of the 30 percent that make it to a second generation, only 12 percent...

1 CRUCIAL THING YOUR SALES FUNNEL IS MISSING

1 CRUCIAL THING YOUR SALES FUNNEL IS MISSING

When you’re running a business, having an effective sales funnel in place can really help you reach your goals especially if they involve turning your audience from mere spectators to raving fans and customers. This won’t happen by accident and a sales funnel is a...

Knowing These 5 Tips Will Make Cold Calling More Effective

Knowing These 5 Tips Will Make Cold Calling More Effective

Cold calling can seem overwhelming and scary. When you’re just picking up the phone and calling someone out of the blue, it can be a challenge to make a connection and land a sale. With the high chance of rejection, it can feel like there is no point to even trying....

Volunteering Opportunities at HOME

Volunteering Opportunities at HOME

Come and volunteer with us! We are looking for volunteers to come and help us! We have volunteering opportunities in a range of areas. All designed to help you get into work: - Administration - Child Play - Event Management - Marketing - Budgeting and Finance - IT...

10 Things You MUST Know About Social Media Marketing with Your Pet

10 Things You MUST Know About Social Media Marketing with Your Pet

There’s no shortage of animals who have become stars on social media. From Grumpy Cat to doggo memes, people love looking at pictures of cute pets on Instagram and similar platforms. Some businesses have even begun to leverage the popularity of pet accounts for...

10 Conversion Optimization Tips to Increase Your Sales

10 Conversion Optimization Tips to Increase Your Sales

Congratulations, you have created the world’s greatest new product or service. You have hired a world-class sales team, found product market fit, worked hard to obtain paying customers, and are distributing content via email and social to the ideal audience. There is...

How to Set Up a Small Business Advertising Campaign – A Checklist

How to Set Up a Small Business Advertising Campaign – A Checklist

Want to know how to set up a small business advertising campaign? In this article, we’ve identified nine essential steps. The 9 steps to set up an advertising campaign are: Define your advertising goals Pick what you want to promote Identify your target audience...

Website Content is a Key Part of Website Design

Begin With Website Content Developing a new website? Updating an existing site? I want to suggest something that might be a radical departure from traditional thinking: get your website content figured out before you talk to a web designer. More often than not,...

How to Keep Your Clients Wanting More with these 7 Tips

How to Keep Your Clients Wanting More with these 7 Tips

When you are a freelancer, your clients are your bread and butter. Therefore, it is important to keep them happy and wanting to come back for more. Here are a few simple ways you can make sure your clients become repeat customers and continue to come back for more....

Learn how to build a new WordPress website

Learn how to build a new WordPress website

Would you like to learn how to build a new Wordpress website? Then come along to our next Marketing Masterclass on Thursday 26th October at 10am. The training will last 2 hours and by the end of it you will learn how to build your own online portfolio which you can...

11 Amazing Sales Hacks Any Small Business Can Us

11 Amazing Sales Hacks Any Small Business Can Us

The sales profession is a fast-paced, constantly adapting industry with an onslaught of new competitors and niches. As a result, it’s vital for sales professionals to strive for continuous improvement. Tips to Increase Sales Productivity and Performance Eleven ways to...

Three Free Home Office Hacks to stay Sane

Three Free Home Office Hacks to stay Sane

Working from home is a great lifestyle, but it can also come with challenges. Your home and work life can start to blend- is the couch for working or for snuggling with your kids? When you bring your computer into your bedroom, your brain finds it harder to sleep. To...