Teenpreneurs, Master the Art of Instagram with These Simple Tips

Today’s teenagers have grown up with social media and mobile apps. So business tools like Instagram seem to come pretty naturally to them. For this new generation of entrepreneurs, Instagram is proving to be invaluable. And even business owners who are well past their...

5 Ways Small Business Owners Can Protect Data

You read the headlines and hear how cybercrime has become a real threat to consumers and businesses. For example, CSO recently reported the biggest data breaches of the 21st century, and the companies impacted were huge: Equifax, Yahoo, Home Depot, and Target, just to...

A 7-Step Process to Make Marketing Videos That Work

Do you need to work with experts or employees to create marketing videos? Looking for a proven process that results in great content? In this article, you’ll learn how to guide experts to deliver talking points you can use in your marketing videos. Explain the Process...

HOW SUCCESSFUL BUSINESS OWNERS REBOUND AFTER SETBACKS

Everyone I know recently had a really bad week. From emergency room visits to business deals falling through, it seems as if everyone I know is going through it recently. However, work isn’t going to stop just because we’re having a hard time. This begs the question –...

New website for the Pelham

The Pelham is a community hub for all located in Bexhill tha tprovides a range of facilities and rooms for hire, run by a team of volunteers. Over the last few months we have been building their new website and we are really excited to announce that it's now ready for...

8 Critical Tests to Run Before Launching Your New Website

rag and drop website builders like Wix and Weebly have many people thinking that publishing a website is as simple as pressing a button and basking in the gloriousness of your perfect live site. Of course, most serious web developers scoff at these beginner website...

HOW TO START A BUSINESS WITH NO MONEY

One of the biggest obstacles people face when trying to start a business is lack of funds. There are several start-up costs you have to consider to get your business up and running, but you can get established and start bringing in money quickly even if you don’t have...

HOW TO GIVE YOURSELF BETTER OPTIONS IN BUSINESS

It’s no secret that many business owners struggle to keep their doors open. Often times this is when they reach out to someone like me for help. When I start digging a little deeper, I usually find that they haven’t given themselves better options in business. What...

The Benefits of Creating Your Own Online Video Courses

Having online video courses available on your WordPress site is a wonderful way to bring traffic to your site and improve your business success. There are many benefits to having video courses on your WordPress site, despite the growing number of video lessons options...

Huge List of National Holidays for Marketing in a Small Business

National Kick Butt Day is coming up. Bet you never heard of that one, did you? Today it seems as if there are national holidays, a national day or national month for everything. In fact, there are over a thousand national holidays, national weeks and national months....

HOME now offers Photography services just for you

We’re really excited to announce that we’re now offering photography services! That means our photographer can come to your event, place of work (or wherever else is suitable) to take photographs just for you. We can do a range of photography including the outdoors,...

Helping you to reach your goal

At Helen Owen Marketing Enterprises (HOME) CIC we love to help you reach your goals.  That could be having a new job, setting up a new business, losing weight or learning a new skill. We recently celebrated Justin Futers new goal as we have helped him set up his...

Why having a great website is important!

Having a great website is so important if you're looking to grow your business! We have noticed a trend in recent years for new businesses to skip having a website and just create a Facebook page however you could be missing out. Think about your website being your...

WATCH FOR THESE 5 TECHNOLOGY TRENDS IN 2018

Technology is a huge help in business and in our lives. Without technology, many of us wouldn’t be able to run flexible businesses from anywhere. Of course, it’s not just about using technology to improve business outcomes and enjoy life more. It’s important to stay...

Snapchat is Most Popular Social Media Among Teen

More than $264 billion is spent annually for products bought by and for teens in the United States. As a small business, understanding a demographic worth over a quarter of a trillion dollars can help you better address their needs. And for this group, Snapchat...

You have a website, now what?

Websites shouldn't be a static thing and if you want to make the most out of your site you have to keep telling people about it. And do it on a regular basis! You have more chance of your website being found on search engines like Google if you update it on a regular...

5 Simple Tips for Your Small Business Facebook Page

More entrepreneurs are tapping into the world’s largest social media network: There are more than 70 million businesses now on Facebook, up from about 18 million in 2013, according to Chief Operating Officer Sheryl Sandberg during a recent investor call. Facebook...

10 Steps to Becoming a Global Small Business

Small businesses should always be looking for a competitive advantage. Unfortunately, only a small percentage of American companies export and over half of those ship goods and services to only one other country. Small Business Trends spoke with Jeremy Melis, a...

How to Use Instagram Stories Stickers in Your Marketing

Wondering how to get more from Instagram Stories? Have you considered using Stories stickers in your marketing? In this article, you’ll discover how to use Instagram Stories stickers to deliver engaging and useful Stories content. Find Your Instagram Stories Stickers...

10 Expert Tips for Scaling Your Small Business

As your business grows, you’re going to need to make some adjustments and add some new strategies to your toolkit. In order to do that in an effective way, it can help to learn from other successful business owners who have been there before. Here are some tips from...

What Everyone Can Learn from a Successful Entrepreneur

When it comes to the entrepreneurship, most people focus on how they can grow a business. But, the reasons why a person should start a company don’t get nearly enough attention, particularly how powerful (albeit, a bit crazy) starting a business can be....

Are you using social media correctly?

If you are posting content directly on your social media platforms then you're doing it WRONG! There seems to be a trend nowadays of people creating Facebook pages for their business and adding fresh content to their page or group however if you're doing this then you...

These 6 Things Will Improve Your Retail Customer Experience

If you’re looking for repeat business as a retail company, one of the areas you absolutely need to focus on is customer experience. How a customer feels — not only when she is in your store, but also when she interacts with your brand online or after the sale— will...

Digital transformation starts by focusing on audience

ne of the biggest changes digital culture has brought to communications is the move from broadcast (pushing messages out into the market) towards engagement (encouraging a two-way exchange with audiences over time). However, even if you’re ready to have a two-way...

10 Reasons Why Your Restaurant Should Use Locally Sourced Food

“Buying local” is a major trend of the moment. But it’s more than just a fad. For businesses like local restaurants, using locally sourced food can be a major selling point and benefit. Here are ten reasons why your restaurant should consider using locally sourced...

12 Public Facebook Groups You Should Join for Great Business Insights

With more than 2.2 billion active members, Facebook remains one of the most widely used social media platforms out there. As an entrepreneur, this site provides value beyond a social media marketing channel for your business — you can (and should) join one of the...

10 Tips and Tools for Bringing Your Business into 2019

very year, small businesses need to look back and determine what worked for their business and what strategies may need to be adjusted for the coming year. But these adjustments don’t need to be reserved for January 1. If you want to get a head start on preparing your...

3 Strategies to Attract Clients inspired by the TV Show Friends

Strategies for attracting clients are all over the internet. It can be confusing to know where to start. If you’re a rock star at what you do, but you know you need to promote your small business more, you don’t want to come off pushy. Here are some tips to get your...

How to Keep Your Clients Wanting More with these 7 Tips

When you are a freelancer, your clients are your bread and butter. Therefore, it is important to keep them happy and wanting to come back for more. Here are a few simple ways you can make sure your clients become repeat customers and continue to come back for more....

How is your communication working for you?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

How to Conquer Instagram Advertising Without Breaking the Bank

Is your brand eager to get into Instagram advertising? If you’re apart of the more than 1 million advertisers already using Instagram, are you spending too much on campaigns? Or do you have the most efficient targeting possible? Just about every marketer on social...

Don’t Get Fooled Again: 6 Ways to Detect Lies In Job Interviews

Have you ever hired a job candidate who lied on their resume? Chances are, yes you have. In the latest Employment Screening Benchmark Report from HireRight, a whopping 85 percent of hiring managers report having found lies or misrepresentations on job applications and...

Build Trust and Security on Your Website with HTTPS

Add HTTPS To Your Website At the beginning of 2017, Google outlined a plan to begin marking sites using the HTTP protocol as “not secure” – encouraging webmasters to move to the more secure HTTPS protocol. HTTPS is part of Google’s quest to make the web a safer place,...

You have a website, now what?

Websites shouldn't be a static thing and if you want to make the most out of your site you have to keep telling people about it. And do it on a regular basis! You have more chance of your website being found on search engines like Google if you update it on a regular...

9 BEST BLOGS TO ACTUALLY LEARN HOW TO RUN AN ONLINE BUSINESS FOR FREE

If you want to build an online business but don’t know your way around the business world, you have a few options to move forward. You could go to business school, which takes years and tens of thousands of dollars. You could try to figure things out as you go, which...

12 Daily Mindfulness Hacks for Entrepreneurs

Mindfulness is all the rage these days, and with good reason. Practicing mindfulness has been shown to reduce stress and anxiety. A new study from the University of Oxford even found that mindfulness-based cognitive therapy (MBCT) is as effective as antidepressants in...

6 Quick Small Business Marketing Tips for 2019

As a budget constrained small business, marketing your products and services effectively can be a challenge. From email marketing and social media campaigns to pricing, branding, and strategy, it’s quite demanding for many small business owners to excel at marketing...

10 Ways to Market Your Small Business More Effectively

When it comes to running and marketing a business, there are going to be things that work for some businesses and don’t work for others. But there are also some essential elements — a logo, an email strategy, interesting content — which all small businesses will need....

When was the last time you got on your soapbox?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

The core elements of successful brand management.

With brands operating in both tangible and intangible forms, the ability to manage your brand has never been more important. Before looking at how to manage your brand, let’s unpick what “brand management” means. Many would suggest it’s the ability to analyse and...

Weekly Group to help you get back to work!

If you need help getting into work then come along to the Seaside Community Hub every Thursday morning from 10am to 12noon. You can receive help in several ways such as: Confidence Skills CV Writing Interview Techniques Using Social Media for Work Job Searches And so...

Reasons Working Too Hard at Your Business is a Waste of Time

As the leader of a small business, you’re bent on driving growth. You are willing to put in the work that’s needed to achieve that, but paradoxically, working too hard could create unexpected obstacles to your business growth. If you’re working hard and putting in...

What Emerging Technology Is the Biggest Help to Your Small Business?

here are a lot of emerging technologies on the market today. And they all seem to have business applications. Unlike in the past, these technologies are available almost right away to small businesses, too. Of course, just because they’re available and accessible,...

What to do with Negative Social Media Feedback

Social media is a way for your clients and customers to communicate with you. But what happens when what they want to say is negative? Like, really negative? The risk that comes with social media is that you can’t control what people say, and you can’t control who...

These 5 Things Will Keep You from Achieving Work-Life Balance

“If you’re interested in ‘balancing’ work and pleasure, stop trying to balance them. Instead make your work more pleasurable.” — Donald Trump We all have “stuff” to deal with in our everyday lives. Some of us work from home, others make the dreaded commute each day....

7 Steps to Improve Heart Health While Building Your Business

Work-related stress has been found to increase the risk of heart problems. Researchers from the University College London have associated stress at work with a 23 percent increase in the risk of heart attack. And Harvard researchers say women whose work is highly...

Three Free Home Office Hacks to stay Sane

Working from home is a great lifestyle, but it can also come with challenges. Your home and work life can start to blend- is the couch for working or for snuggling with your kids? When you bring your computer into your bedroom, your brain finds it harder to sleep. To...

What is your best communication tool?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

Weekly Group to help you get back to work!

If you need help getting into work then come along to the Seaside Community Hub every Thursday morning from 10am to 12noon. You can receive help in several ways such as: Confidence Skills CV Writing Interview Techniques Using Social Media for Work Job Searches And so...

You have a website, now what?

Websites shouldn't be a static thing and if you want to make the most out of your site you have to keep telling people about it. And do it on a regular basis! You have more chance of your website being found on search engines like Google if you update it on a regular...

The A-Z of How to Write a Business Proposal

Success for small businesses is about getting new business. That’s what a business proposal is designed to do. These tips help you to organize, put your best business foot forward and close deals when you get a request for proposal (RFP). How to Write a Business...

Why having a great website is so important

Having a great website is so important if you're looking to grow your business! We have noticed a trend in recent years for new businesses to skip having a website and just create a Facebook page however you could be missing out. Think about your website being your...

How To Get Media Mentions for your Business

Do you need to bring some attention to your business? Getting media mentions is a way to build brand awareness. Pitching and landing media mentions can feel like a daunting, intimidating and expensive task. But it can be done even if you don’t have the budget to hire...

6 Tricks to Boost Your Share of Voice on Social Media

Is your brand seen as a leader in your industry? When people talk about the type of products you sell, does your company come up in the conversation? If the answer to either of those questions is no, then you might have issues with your brand’s share of voice. With...

How to Set Up a Small Business Advertising Campaign – A Checklist

Want to know how to set up a small business advertising campaign? In this article, we’ve identified nine essential steps. The 9 steps to set up an advertising campaign are: Define your advertising goals Pick what you want to promote Identify your target audience...

3 WAYS TO LEARN HOW TO SAY NO IN BUSINESS

I’m currently taking another group of students through my group coaching program and one theme keeps coming up. That theme is about learning how to say no to things that don’t serve their business. They want the confidence to say no without the fear that they could be...

5 SCHEDULING QUESTIONS YOU NEED TO ASK YOURSELF TO STAY PRODUCTIVE

So many things to do and not enough time. This seems to be a common problem amongst working individuals today. Sometimes it’s true, you may just have too many things on your plate. However most of the time the problem lies in the choices you make around how you...

Looking past labels and focusing on digital goals

Humans are a funny bunch. Since we picked up tools, set fire to things, multiplied and eventually evolved into the society we are today, we owe a lot of that success to being good at forming social groups. We’ve managed to survive by grouping together with people we...

8 Steps to Taking Over an Existing WordPress Website

As a WordPress freelancer or agency, you will have two types of clients: Those who need a new site, and those who have a site that needs management. It is this second type of client that needs a special type of attention. On the surface, an existing site in need of...

5 Tips to Help Improve Your Sales Skills

No matter what industry you are in, or what job title you hold, the art of the sale is an essential skill every professional needs in their toolkit. Even if you are not working in “sales,” you are selling things every day; whether it’s a pitch in a meeting, or...

Working on a Sunday?

If you're anything like us then you'll be spending your Sunday evening watching the TV along with catching up on emails, updating your websites or scheduling your social media posts. What if there was another way? One that didn't involve you working on a Sunday...

8 Timeless Money Tips to Put to Work in 2018

If you’re hoping 2018 is the year you (finally!) get your money on point, it’s smart to look back on last year’s successes and failures, while focusing on new, doable goals. That means foregoing, say, a quest to find the next cryptocurrency or better time the stock...

How to engage customers on social with brand storytelling

Brand storytelling on social media influences customers by increasing brand awareness, reach and attracting new followers. Your story is how your company will be remembered by customers. Building a unique brand story on social media involves telling it through...

Managing Projects Over Managing Time

No matter how hard you may try, you can’t control time — but you can manage it a little better. Time passes whether you like it or not. Instead, when we discuss time management, we’re really talking about how we can make the most of the time we have. And, one...

4 UNUSUAL WAYS TO MAKE BUSINESS CONNECTIONS

The notion of networking and business connections is coming up a lot in my world lately. I admit that I have a knack for networking, so sometimes I forget other people find it difficult. Fortunately, the Universe seems to be reminding me of this because for the last...

Need Some Productivity Hacks? Here are 11 to Consider

Most of the time, being more productive means striking a better work-life balance and learning to mitigate the little stressors that eat away at efficiency and the psyche. Work Productivity Hacks These work productivity hacks will help you maximize your...

Apply These 3 Simple Techniques to Identify Your Customer’s Needs

Running a business can be very fulfilling. On one end, you’re making money doing something you love. On the other, you get to positively impact other people’s lives with your products and services. Sure, it feels good to make money with your business. But it feels...

How to Get Your Clients to Come Back for More

When you are a freelancer your clients are your bread and butter. Therefore, it is important to keep them happy and wanting to come back for more. Here are a few simple ways you can make sure your clients become repeat customers and continue to come back for more. Ask...

The Truth about Improving your Site SEO in 3 Simple Steps

If your business has a website, you know how important SEO is. Learning and mastering search engine optimization is a tactic most online business owners should prioritize. It’s not the most exciting thing to do, but it can pay off tenfold. For starters, building your...

10 Conversion Optimization Tips to Increase Your Sales

Congratulations, you have created the world’s greatest new product or service. You have hired a world-class sales team, found product market fit, worked hard to obtain paying customers, and are distributing content via email and social to the ideal audience. There is...

Getting Rid of Your Business Cards? Here are 4 Reasons to Reconsider

Business cards may seem old fashioned especially for Generation Y and Z. However, it is still essential to actually carry a business card because it provides an easy way of letting other people get in touch with you and is more personal compared to a digital contact...

Prices Ending in .99 Help Online Merchants Sell More, Study Finds

As a business, how you price the products and services you offer will in great part dictate the long-term success of your company. The simple act of pricing something with .00 or .99 can have a considerable impact on the purchasing decision of your customers. A new...

HOW TO QUICKLY CREATE WEB FRIENDLY BUSINESS IMAGES

Business images are an important part of any business website. Whether they are photos you took from your phone or a professional camera, animated images, or advertising graphics, business images can make or break first impressions of your business. You only get one...

4 Chatbots You Could Use in Your Business

It’s impossible to know when the concept of automation first began. Was it when the first factory was created, or does it go back further? I believe automation was born when the first person in history created something to make lives easier and reduce workloads....