Checklist: 10 Places to Put Your Small Business Logo

Once you create the logo to best represent your company, you have to start using it strategically so it can have the most impact. LogoMaker has published an infographic with a checklist of 10 spots where you should use your logo. When your logo is out in public, you...

Investing in the Right Measurement Tools Makes a Big Business Impact

It’s no secret that organizations that invest heavily in measurement and attribution technology tend to see better campaign results than those that don’t prioritize these areas. But a new study from marketing platform provider Neustar found that investing in...

HOW AND WHY YOU SHOULD COLLABORATE WITH OTHER ENTREPRENEURS

They say teamwork makes the dream work. This is so accurate when it comes to entrepreneurship. Running your own business can be isolating, especially when you have an online business. You also have to put in a ton of work upfront before you start to see results and...

CUSTOMER SATISFACTION TIPS TO IMPROVE HOW YOU DO BUSINESS

Some people use questionnaires to gauge what types of products and services people would like to see in the future. Other times, people ask questions to gather information about clients to better understand the goal of a project. In one of my last articles, I...

Here’s What To Do When You’re On the Way To Burn Out

Small business owners don’t have the option to burn out. You’re the one at the helm of the ship. You’re the one building the business. Not to get too philosophical, but if the owner of a small business burns out, does that small business even exist? But when you are...

Less than Half of Teens Will Use Facebook This Year

If your small business relies on marketing to teenagers, you may want to think of any strategy that avoids Facebook (NASDAQ: FB). According to new eMarketer research, this will be the first year that less than half of internet users between the ages of 12 and 17 will...

Please help us by writing a 5 star review on Google

We would really appreciate it if you could spare a minute and write a 5 star review for us on Google? If you're not currently using Google's reviews then here's some reasons why you should: For those who aren’t familiar, Google uses a five star rating scale to rank...

THREE TACTICS TO INCREASE BUSINESS + CUSTOMER ENGAGEMENT

Hit the ground running this month (and hey, every month afterwards!) by focusing on what really matters: building an audience of people that freaking love you. You want to have a business base that is interested, engaged, and in love with you and your work. Once...

3 Tips to Staying Stress Free When Taking Time Off

One of the greatest things about being an entrepreneur is the ability to dictate your own schedule. After all, your business is yours to run, which means you don’t have to answer to anyone else when you make decisions around how you spend your time. That all said,...

HOW TO QUICKLY CREATE WEB FRIENDLY BUSINESS IMAGES

Business images are an important part of any business website. Whether they are photos you took from your phone or a professional camera, animated images, or advertising graphics, business images can make or break first impressions of your business. You only get one...

Snapchat is Most Popular Social Media Among Teen

More than $264 billion is spent annually for products bought by and for teens in the United States. As a small business, understanding a demographic worth over a quarter of a trillion dollars can help you better address their needs. And for this group, Snapchat...

12 Daily Mindfulness Hacks for Entrepreneurs

Mindfulness is all the rage these days, and with good reason. Practicing mindfulness has been shown to reduce stress and anxiety. A new study from the University of Oxford even found that mindfulness-based cognitive therapy (MBCT) is as effective as antidepressants in...

Social media packages to suit you

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

WHY STRONG MENTAL HEALTH POLICIES ARE GOOD FOR BUSINESS

By and large, companies have ignored employee mental health. This is not due to a lack of care or concern. And it’s not related to having to provide extra services. In reality, mental health is one of the required areas that must be covered in organizational...

Master the Art of Networking with these 8 Tips

Business networking is perhaps the most effective way to build relationships and expand your customer base. And thanks to sites like LinkedIn, connecting with the right people has become a lot easier. But networking is more than business cards and LinkedIn profiles....

A 7-Step Process to Make Marketing Videos That Work

Do you need to work with experts or employees to create marketing videos? Looking for a proven process that results in great content? In this article, you’ll learn how to guide experts to deliver talking points you can use in your marketing videos. Explain the Process...

7 Tips to Start Building the Business Blog You Always Wanted

Having a blog is important to the long-term success of a small business’s marketing strategy and the overall reputation of the business. Knowing how to begin blogging can be confusing, leaving many people staring at a blank screen. If you’ve started your small...

How to Become Better at Content Marketing – in 4 Easy Steps

Marketing strategies are not as straight-forward as they once were. Gone are the days of billboards, newspaper ads, and brochures. Online content marketing is quickly paving the way as a lead marketing choice, due to its ability to reach a large audience. But did you...

4 REASONS WHY YOU MUST BUILD AN EMAIL LIST

In a world where social media plays an important role in marketing, business owners often forget to build an email list. For some reason, they understand they need to be on social channels, but when I ask them about email lists they are lost. Here’s where the problem...

TRENDS IN EMAIL MARKETING (AND HOW TO UP YOUR OWN GAME BY 2018)

24Shares TRENDS IN EMAIL MARKETING (AND HOW TO UP YOUR OWN GAME BY 2018) When you wake up in the morning, what’s the first thing you do? If you’re anything like me, you reach for your phone and check your email. I know, it’s a terrible habit. But catching up on emails...

Working on a Sunday?

If you're anything like us then you'll be spending your Sunday evening watching the TV along with catching up on emails, updating your websites or scheduling your social media posts. What if there was another way? One that didn't involve you working on a Sunday...

4 Website Tweaks You Need to Make to Attract Media Attention

I am often being asked about how to get media attention for businesses. People tend to think that getting media attention is hard. It’s not, really. The problem is business owners don’t know how to set themselves up for attracting media attention. While there are...

Learn how to build a new WordPress website

Would you like to learn how to build a new Wordpress website? Then come along to our next Marketing Masterclass on Thursday 26th October at 10am. The training will last 2 hours and by the end of it you will learn how to build your own online portfolio which you can...

Writing Website Content: Addressing the Elephant in the Room

Whether you’ve just spent thousands of dollars on a custom website build or you’re using an off-the-shelf stock website theme, you’ll ultimately have to address the elephant in the room. Your elephant, my friend, is writing website content. It’s the one thing,...

Multitasking: Why It Doesn’t Work and What You Can Do About It

Many people believe themselves to be multitasking masters, but could it all be in their heads? Learn why multitasking is hurting your brain. Our Brains weren’t Built to Multitask Our brains are designed to focus on one thing at a time, and bombarding them with...

WATCH FOR THESE 5 TECHNOLOGY TRENDS IN 2018

Technology is a huge help in business and in our lives. Without technology, many of us wouldn’t be able to run flexible businesses from anywhere. Of course, it’s not just about using technology to improve business outcomes and enjoy life more. It’s important to stay...

5 STEPS TO CREATING AN EMAIL SUBJECT LINE THAT GENERATES OPENS

One of the most important things you can do with your email marketing is making sure those on your list open your emails. The biggest key to success is your email subject line. What your audience sees on that subject line can determine whether or not they open your...

3 Ways to Improve Instagram Engagement

Is Instagram marketing a priority for you? Wondering what types of organic Instagram posts people engage with most? In this article, you’ll discover how you can generate more organic engagement on Instagram. Instagram Marketing Changes to Watch For In 2018, eMarketer...

3 KEYS TO TURNING YOUR SIDE GIG INTO A FULL-BLOWN BUSINESS

Have you been thinking that your side gig is doing really well? Perhaps it’s just reached a point where you say to yourself, “Hey, with a little push, this could be a real business!” That’s a great place to be. It’s a place full of surprise and optimism, and the idea...

21 Home Office Must Haves

Working from the comfort of your own home may sound like a dream. But if you don’t have all the right elements for your home office, it can have a detrimental effect on your productivity and even your health and happiness. No two home offices are the same. But...

ARE SALES LACKING? HERE’S HOW YOU CAN MOTIVATE YOUR SALES TEAM

There’s no doubt in my mind that sales is one of the toughest positions in business. Sales managers go to great lengths to keep their teams happy. Despite all the effort there’s still tons of turnover. So how can you truly motivate your sales team? Truthfully there...

4 UNUSUAL WAYS TO MAKE BUSINESS CONNECTIONS

The notion of networking and business connections is coming up a lot in my world lately. I admit that I have a knack for networking, so sometimes I forget other people find it difficult. Fortunately, the Universe seems to be reminding me of this because for the last...

Handle with care: looking after your temp staff

Most charities try to live out ethical values, not only by delivering their mission, but also in the way they operate – their equal opportunities policies, ethical investments, transparency and more. However, one area not always covered is the treatment of casual...

41 Must Have Digital Marketing Tools to Help You Grow

Not to be dramatic, but digital marketers today live and die by the tools of the trade. Modern marketers are expected to be a million places at once. Whether we’re digging through data or fine-tuning our social presence, relying on the right digital marketing tools...

Why having a great website is important!

Having a great website is so important if you're looking to grow your business! We have noticed a trend in recent years for new businesses to skip having a website and just create a Facebook page however you could be missing out. Think about your website being your...

10 Expert Tips for Scaling Your Small Business

As your business grows, you’re going to need to make some adjustments and add some new strategies to your toolkit. In order to do that in an effective way, it can help to learn from other successful business owners who have been there before. Here are some tips from...

Weekly Group to help you get back to work!

If you need help getting into work then come along to the Seaside Community Hub every Thursday morning from 10am to 12noon. You can receive help in several ways such as: Confidence Skills CV Writing Interview Techniques Using Social Media for Work Job Searches And so...

Inexpensive Ways to Build Your Brand

When people think of your business, they must identify it with a unique brand image. To build your brand identity, you should integrate the company’s logo with the company personality — the company’s values, services and ability to effectuate its brand promise....

Why having a good website is so important!

Having a great website is so important if you're looking to grow your business! We have noticed a trend in recent years for new businesses to skip having a website and just create a Facebook page however you could be missing out. Think about your website being your...

The Right Way To Create A Budget For Your Website

You might think creating a budget for your website should be primarily based on how much you think you can afford. However, this will be based on your perception of value. In other words, what you think your website will be worth as a finished product will always put...

These 7 Tips will Change the Way You Approach Hiring

Hiring staff can be a resource-draining process for any business, but it can be especially difficult for small businesses with limited means. For a small business, each new staff member can impact the company much more than a new staff member at a larger company with...

Website Content is a Key Part of Website Design

Begin With Website Content Developing a new website? Updating an existing site? I want to suggest something that might be a radical departure from traditional thinking: get your website content figured out before you talk to a web designer. More often than not,...

6 Quick Small Business Marketing Tips for 2019

As a budget constrained small business, marketing your products and services effectively can be a challenge. From email marketing and social media campaigns to pricing, branding, and strategy, it’s quite demanding for many small business owners to excel at marketing...

When was the last time you got on your soapbox?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

12 Tips About Managing Client Expectations You Can’t Afford to Miss

Working with a new client is always stressful. You each have to get to know each other and find out what the expectations are early on. For clients that are overbearing and a bit on the needy side, it can prove to be a strenuous relationship that is fraught with...

How to Master Facebook Ad Targeting & Zero-In on Your Audience

With over 2 billion active users daily and an average use time of 35 minutes per user, it’s a top spot for B2C and B2B advertising. There’s never been a  better time to be familiar with Facebook Ad targeting. Facebook has hundreds of targeting and ad demographic...

15 Ways to Ensure Your Customers Open Your Emails

Sending an email and getting a respectable open rate is a bit of an art form. It requires some thought as to what you are sending, when you are sending it, and why you are sending it in the first place. According to a report by LaunchBit, a successful open rate should...

Update Your Online Marketing Strategy with These 10 Tips

You know all of the basic ways to market a business online: create content, use social media, buy online ads. But your competitors know all of those methods too. So you need to step up your efforts if you want to stand out. Here are some new ways to update your online...

10 Social Media and Other Tips Aimed at Growing Your Small Business

Social media has undoubtedly changed the way a lot of small businesses communicate with customers. And those social media channels are constantly changing with new features. So if you’re looking for new ways to utilize social media and other business tools and...

Learn how to make your very own Website

Ever fancied learning how to create your own website? Well now you can! Our next Website Marketing Masterclass is on Thursday 26th April where you will be given help to create your very own Wordpress website. The topics you will learning include: Introduction to...

Helping you to reach your goal

At Helen Owen Marketing Enterprises (HOME) CIC we love to help you reach your goals.  That could be having a new job, setting up a new business, losing weight or learning a new skill. We recently celebrated Justin Futers new goal as we have helped him set up his...

10 Reasons Why Your Restaurant Should Use Locally Sourced Food

“Buying local” is a major trend of the moment. But it’s more than just a fad. For businesses like local restaurants, using locally sourced food can be a major selling point and benefit. Here are ten reasons why your restaurant should consider using locally sourced...

10 Facebook PPC Tips to Make Your Life Easier

Facebook PPC has become one of the most effective advertising strategies in the history of advertising. With over two billion users, virtually any type of business can make an extraordinary use of utilizing Facebook for advertising. Throw in Facebook’s incredibly...

5 SCHEDULING QUESTIONS YOU NEED TO ASK YOURSELF TO STAY PRODUCTIVE

So many things to do and not enough time. This seems to be a common problem amongst working individuals today. Sometimes it’s true, you may just have too many things on your plate. However most of the time the problem lies in the choices you make around how you...

The A-Z of How to Write a Business Proposal

Success for small businesses is about getting new business. That’s what a business proposal is designed to do. These tips help you to organize, put your best business foot forward and close deals when you get a request for proposal (RFP). How to Write a Business...

THREE WAYS I USE SOCIAL MEDIA TO INSPIRE BUSINESS DECISIONS

Many people have a love/hate relationship with social media, and I used to be among them. Social media is a complicated thing; it’s free promotion for businesses and a great way to connect with clients, customers and fans. It also fuels feelings of competition,...

Having A Clean Business Can Improve Your Sales

If you have ever watched one of those cleaning shows like ”How Clean is your House” or ”Extreme Hoarders,” then you know how easy it is to accumulate dirt and grime in a room. While this doesn’t sound like a problem that could affect a business, you’d be surprised...

Learn how to build a new WordPress website

Would you like to learn how to build a new Wordpress website? Then come along to our next Marketing Masterclass on Thursday 26th October at 10am. The training will last 2 hours and by the end of it you will learn how to build your own online portfolio which you can...

What Google Can Teach You About Building a Successful Team

It’s no surprise that Google, now part of Alphabet, loves data, and the company’s execs frequently share the revelations they find, such as their insights on mobile web use. But, some would be surprised to discover that this unicorn company often turns their eye...

How to Improve Your Pinterest Reach: 4 Tips

Has your Pinterest traffic dropped off? Wondering how to encourage more pinners to interact with your content? In this article, you’ll discover four tips to develop pins and boards that spark engagement from your audience on Pinterest. Pinterest Can Work for Your...

3 WAYS DELEGATING TO A TEAM SAVES YOU TIME AND MONEY

Since we’re in a new year, one of the questions I’m getting asked most these days how to start delegating to a team. Many business owners have decided that 2018 is the year they will stop doing everything by themselves and expand their businesses. However, I’m also...

Watch Out! These 9 Tips May Boost Your Creativity as an Entrepreneur

Creativity is like a muscle. It must be stretched, challenged, and occasionally pushed past its comfort zone. Now it’s time to stretch your creative muscles again. Advertisement Ways to Boost Creativity Here are nine ways you can dramatically improve your creativity....

5 Reasons You May Be Struggling With Cash Flow

Cash flow can be a problem for many small business owners. I know because I’m one of those who struggles with it. I also have conversations with my colleagues about how they struggle with it. Granted, many of us aren’t struggling with cash flow as much as we used to....

How do you talk to your customers?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

20 Amazing Instagram Statistics Small Business Owners MUST See

The age-old saying ‘a picture tells a thousand words’ definitely bares truth on Instagram. This incredibly simple photo and video sharing network is a rapidly gaining in popularity and social media prestige. For small businesses, utilizing Instagram provides...

Don’t Get Fooled Again: 6 Ways to Detect Lies In Job Interviews

Have you ever hired a job candidate who lied on their resume? Chances are, yes you have. In the latest Employment Screening Benchmark Report from HireRight, a whopping 85 percent of hiring managers report having found lies or misrepresentations on job applications and...

Three Questions to Ask Before You Work With Brands

Influencer marketing is a million dollar industry today, and a key part of any company’s marketing strategy. If you’re a small business owner or an influencer in any capacity, the opportunities to create partnerships with brands are everywhere. Your social media and...

Website content is no long king…

It's King Kong... Content has become more important than just being crowned king... it's now King Kong.... Consider your content as a big monster, it needs feeding on a daily basis and if you don't give it the right attention then you could be wasting the money that...

HOW TO START A BUSINESS WITH NO MONEY

One of the biggest obstacles people face when trying to start a business is lack of funds. There are several start-up costs you have to consider to get your business up and running, but you can get established and start bringing in money quickly even if you don’t have...

4 OBSTACLES EVERY STARTUP MUST OVERCOME

It’s estimated that nine out of ten startups will fail in their first year of business. Despite failure being so common we keep pushing on. So what is it that’s so enticing about launching a startup? Truthfully everyone has different reasons. Some have unwavering...

8 Critical Tests to Run Before Launching Your New Website

rag and drop website builders like Wix and Weebly have many people thinking that publishing a website is as simple as pressing a button and basking in the gloriousness of your perfect live site. Of course, most serious web developers scoff at these beginner website...

5 Ways to Use Interactive Broadcasting for Your Business

Just a few years ago, Twitter’s Periscope interactive broadcasting service sounded like an interesting idea with possible business applications. But that was a few years ago. Now we know it can help businesses. Prompted by Facebook Live and other services–and a huge...

Consider These 10 Different Avenues to Shape Your Marketing Strategy

There are so many different avenues you can take to market your business, from social media to email to paid advertising. You can also use any combination of these channels. So it’s a good idea to learn about all the different options so you can shape your own...

Want People to Remember Your Ads? Be Funny, Clutch Says

The most memorable commercials are probably the ones that made you laugh. And a new survey from Clutch says 53 percent of consumers are just as likely to remember an ad if it is funny. Funny Ads Are More Memorable The Clutch report looks at what kind of ads consumers...