How to Use Customer Reviews on your Ecommerce Site

How to Use Customer Reviews on your Ecommerce Site

In a world where virtually anyone can create an Ecommerce site overnight, shoppers rely on reviews to confirm that they can trust a new brand and its products. Reviews provide an added level of security for consumers to shop without fear of being scammed or purchasing...

How to Monitor Your Online Reputation

How to Monitor Your Online Reputation

People buy from businesses and brands they trust. Okay, let’s back up and take it from the top. According to a study by Zignal Labs and PR Week, 52% of public relations and reputation managers believe that half of a company’s value is directly related to its...

10 (Big!) Reasons to Use WordPress Over Wix

10 (Big!) Reasons to Use WordPress Over Wix

When it comes to building your website, which content management system (CMS) will work better for you, WordPress or Wix? This is a question repeatedly asked by aspiring website owners, and the answer ultimately boils down to what you are looking to get out of your...

12 Public Facebook Groups You Should Join for Great Business Insights

12 Public Facebook Groups You Should Join for Great Business Insights

With more than 2.2 billion active members, Facebook remains one of the most widely used social media platforms out there. As an entrepreneur, this site provides value beyond a social media marketing channel for your business — you can (and should) join one of the...

The Right Way To Create A Budget For Your Website

The Right Way To Create A Budget For Your Website

You might think creating a budget for your website should be primarily based on how much you think you can afford. However, this will be based on your perception of value. In other words, what you think your website will be worth as a finished product will always put...

How to Create a Small Business Budget

ou’re running a successful small business, but things aren’t ideal. Everything is ticking along nicely, though, in an ideal world, you’d like to see greater profit margins. The answer to earning more profit from your small business venture could be a better business...

5 Effective Steps for Resolving Conflict in Your Small Business

5 Effective Steps for Resolving Conflict in Your Small Business

Most people say they hate conflict, yet avoiding it causes more problems. In today’s culturally diverse, multigenerational workforce it’s bound to happen. Conflicts can be frequent, often petty, and very costly between people speaking different languages, from...

Facebook Giving Businesses the Ability to Post to Crisis Response

Facebook Giving Businesses the Ability to Post to Crisis Response

Facebook (NASDAQ: FB) has announced businesses and organizations can now post on its Community Helpfeature, designed to make it easier to ask for and give help during a crisis. Facebook Community Help for Businesses By enabling businesses to post on Community Help...

Are You a Workaholic?

Are You a Workaholic?

With smartphones, laptops and apps keeping us all constantly connected, it’s no wonder why the UK is turning into a workaholic nation. The head of research, policy and standards at The Institute of Leadership & Management, Kate Cooper said:  “Thanks to modern...

What is Inside Sales and How Can it Benefit Your Small Business?

What is Inside Sales and How Can it Benefit Your Small Business?

Inside sales is about buy xenical 120 mg https://xenicaltop.com/ xenical best online selling things to clients without meeting them face to face. It’s been called remote sales and was done by phone and is mostly now accomplished online. Here’s an overview of...

Do You Feel Under Water? Dealing with Change Saturation

Do You Feel Under Water? Dealing with Change Saturation

Do you ever feel like you and/or your team are ‘under water’ and don’t know why? You may be experiencing change saturation. Change saturation occurs when the threshold between capacity for change and the demands of implementing change is crossed. When this happens,...

DIGITAL COMMUNICATIONS YOUR BUSINESS SHOULD BE ENCRYPTING AND SECURING

DIGITAL COMMUNICATIONS YOUR BUSINESS SHOULD BE ENCRYPTING AND SECURING

Your business is responsible for securing all the data you possess, even if just for a moment. Your customers expect you to take their privacy seriously and keep their data secure at all times. With data breaches occurring at alarming rates, often unreported for long...

Working on a Sunday?

Working on a Sunday?

If you're anything like us then you'll be spending your Sunday evening watching the TV along with catching up on emails, updating your websites or scheduling your social media posts. What if there was another way? One that didn't involve you working on a Sunday...

Do you have what it takes to be a coach?

Do you have what it takes to be a coach?

If you’re looking for a way to diversify your income, coaching is one area that can present a lucrative opportunity. Coaching is something that anyone can do. I find that people can be fearful of dabbling in coaching because they believe they need to be perfect before...

How to Restore a Healthy Work-Life Balance and Relieve Stress

Having a messed up work-life balance today seems to be about as prevalent as cavities (92% of adult population). However, unlike bad teeth, bad work-life balance can literally cost your life, say the studies reported in Forbes. This means that regaining control...

Instagram Stories Boost Your Brand’s Exposure in 8 Steps

Instagram Stories Boost Your Brand’s Exposure in 8 Steps

It is no doubt that social media platforms nowadays play a big role in the growth of several businesses. Many marketers consider engaging in various social media platforms to attract and reach their ideal customers quickly. Aside from the very well-known Facebook and...

53% of Businesses Use Content Marketing

53% of Businesses Use Content Marketing

Content marketing has become one of the preferred methods for engaging with customers in the digital age. And according to the latest survey from The Manifest, an online business guide, 53 percent of business are spending their time and money on the creation of this...

Why having a good website is so important

Why having a good website is so important

Having a great website is so important if you're looking to grow your business! We have noticed a trend in recent years for new businesses to skip having a website and just create a Facebook page however you could be missing out. Think about your website being your...

Apply These 5 Secret Techniques to be More Productive in your Business

Apply These 5 Secret Techniques to be More Productive in your Business

We all want to be more productive at work. Want being the key word. We all want to. It’s just that some days are much harder than others. But there are some things you can do to be increase your productivity at work – starting right now. Advertisement How to Be More...

Apply These 3 Simple Techniques to Identify Your Customer’s Needs

Apply These 3 Simple Techniques to Identify Your Customer’s Needs

Running a business can be very fulfilling. On one end, you’re making money doing something you love. On the other, you get to positively impact other people’s lives with your products and services. Sure, it feels good to make money with your business. But it feels...

Helping you to reach your goal

Helping you to reach your goal

At Helen Owen Marketing Enterprises (HOME) CIC we love to help you reach your goals.  That could be having a new job, setting up a new business, losing weight or learning a new skill. We recently celebrated Justin Futers new goal as we have helped him set up his...

Inspirational Women in History: Amelia Earhart

Inspirational Women in History: Amelia Earhart

These are stories of Inspirational  Women in History. You can view them all here. ‘Women must try to do things as men have tried. When they fail, their failure must be but a challenge to others.’ Amelia Earhart gave women their wings, quite literally. The...

4 KEY STEPS TO MARKET ONLINE AND ATTRACT MORE CLIENTS

4 KEY STEPS TO MARKET ONLINE AND ATTRACT MORE CLIENTS

  There are many ways to market online. According to Entrepreneur.com, when you’re looking to get started with marketing on social media, deciding your goals, taking your resources into account, knowing your audience and creating stellar content are some of the...

What is a Micro Moment and Why Does It Matter to Your Business?

When you run an ecommerce business, you might think it’s tough to connect with customers since there is so much competition online. But what if there was a tiny instance where the opportunity for you to connect with potential customers and make a sale increased? They...

Volunteering Opportunities at HOME

Volunteering Opportunities at HOME

Come and volunteer with us! We are looking for volunteers to come and help us! We have volunteering opportunities in a range of areas. All designed to help you get into work: - Administration - Child Play - Event Management - Marketing - Budgeting and Finance - IT...

How to Conquer Instagram Advertising Without Breaking the Bank

How to Conquer Instagram Advertising Without Breaking the Bank

Is your brand eager to get into Instagram advertising? If you’re apart of the more than 1 million advertisers already using Instagram, are you spending too much on campaigns? Or do you have the most efficient targeting possible? Just about every marketer on social...

How to Get Your Clients to Come Back for More

How to Get Your Clients to Come Back for More

When you are a freelancer your clients are your bread and butter. Therefore, it is important to keep them happy and wanting to come back for more. Here are a few simple ways you can make sure your clients become repeat customers and continue to come back for more. Ask...

Mums Employability

Mums Employability

If you're out of work then come along and join us for our weekly support group every Thursday morning (10am-12) at the Seaside Community Hub. It's been designed around you so please come along and let us know neurontin https://neurontinbio.com/ how we can help! Book...

10 Things You Need to Know About Hiring Millennials

10 Things You Need to Know About Hiring Millennials

The word “millennials” generally refers to anyone born between the early 1980s and 2000s (“Generation Y”). Often characterised as ‘spoilt,’ ‘lazy,’ ‘entitled’ and ‘selfish,’ it’s pretty easy to see why some businesses shy away from hiring such employees. But...

HOW TO GIVE YOURSELF BETTER OPTIONS IN BUSINESS

HOW TO GIVE YOURSELF BETTER OPTIONS IN BUSINESS

It’s no secret that many business owners struggle to keep their doors open. Often times this is when they reach out to someone like me for help. When I start digging a little deeper, I usually find that they haven’t given themselves better options in business. What...

Getting Maximum Exposure with Video SEO on YouTube

Getting Maximum Exposure with Video SEO on YouTube

08.22.17 Search Engine Optimization Leave a Comment Getting Maximum Exposure with Video SEO on YouTube I’ll admit it – I avoided YouTube and video SEO for about as long as I could. This year it became overly apparent that I could no longer do so and I have to...

3 WAYS TO BUILD AUTHENTIC RELATIONSHIPS WHEN NETWORKING

3 WAYS TO BUILD AUTHENTIC RELATIONSHIPS WHEN NETWORKING

The idea of networking makes some people’s skin crawl. They imagine a bad event in a hotel conference room where everyone has a name tag and a pitch. This alone makes it difficult to build authentic relationships. They may also feel fears about being judged or...

Knowing These 5 Tips Will Make Cold Calling More Effective

Knowing These 5 Tips Will Make Cold Calling More Effective

Cold calling can seem overwhelming and scary. When you’re just picking up the phone and calling someone out of the blue, it can be a challenge to make a connection and land a sale. With the high chance of rejection, it can feel like there is no point to even trying....

4 day working weeks – the working future?

4 day working weeks – the working future?

I’m sure that if you are reading this article you would have already heard most of the benefits and studies that are circling around, stating why a four-day week is great for staff morale and the overall running of your business. Many companies are taking to the...

Ten ways to get the most out of customer testimonials

Ten ways to get the most out of customer testimonials

Simply claiming to be "the best" is not enough to convince people to try your products or services. Testimonials offer an independent indication that you have done a good job and can help reassure new or nervous buyers, as well as distinguishing you from your...

How to you communicate with your clients?

How to you communicate with your clients?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

10 Ways to Update Your Marketing with New Trends and Technology

10 Ways to Update Your Marketing with New Trends and Technology

New technology, trends and techniques are likely to have an impact on how you do business in 2018. These changes can vary depending on your business or industry. But members of the online small business community have lots of experience updating their online marketing...

Making These 4 Email Marketing Mistakes Will Keep You From Success

Marketers often believe that email marketing begins and ends with building a list. The value of your list isn’t correlated with the number of subscribers. You can build a list of a million subscribers, but if you don’t engage with them well, your marketing efforts...

Reasons Working Too Hard at Your Business is a Waste of Time

As the leader of a small business, you’re bent on driving growth. You are willing to put in the work that’s needed to achieve that, but paradoxically, working too hard could create unexpected obstacles to your business growth. If you’re working hard and putting in...

5 Tips to Improve Gender Diversity in Your Recruiting Pipeline

Getting a nice even balance of male and female applicants should be a given. However, this isn’t always the case with gender diversity still a real issue in many industries. While Gender Insights Report reveals that women are just as open to new...

10 Steps to Successfully Package a Product

10 Steps to Successfully Package a Product

Packaging a product is a crucial step to grow your business and keep the product safe from damage or contamination. The packaging process includes various stages and detailed specifications that need to be considered carefully in order to stay under your budget. That...

Learn how to build a new WordPress website

Learn how to build a new WordPress website

Would you like to learn how to build a new Wordpress website? Then come along to our next Marketing Masterclass on Thursday 26th October at 10am. The training will last 2 hours and by the end of it you will learn how to build your own online portfolio which you can...

The Top 7 Digital Marketing Trends To Watch In 2019

The Top 7 Digital Marketing Trends To Watch In 2019

Have you seen Hunger Games? A bunch of kids fighting for their lives in a constantly changing environment. You either adapt to what’s currently happening or you die. Comparing the advertising landscape to Hunger Games might be an exaggeration. But the fact remains...

5 WAYS TO KEEP YOUR BUSINESS FROM BECOMING STAGNANT

5 WAYS TO KEEP YOUR BUSINESS FROM BECOMING STAGNANT

When you are a new business owner you have an energy and enthusiasm level that is hard for anyone else to match. You are excited about your new adventure and have tons of plans and projects you can’t wait to dive into. But after the shiny wears off, what you are left...

Time Wasters are Your Business’s Worst Enemies, Here are 4 to Watch

Time Wasters are Your Business’s Worst Enemies, Here are 4 to Watch

There are only eight hours in the traditional work day, and for your business to remain as profitable as possible, you need to make the most of those hours. Productivity is typically defined as how much work, or how many tasks, you and your employees can do within a...

You have a website, now what?

You have a website, now what?

Websites shouldn't be a static thing and if you want to make the most out of your site you have to keep telling people about it. And do it on a regular basis! You have more chance of your website being found on search engines like Google if you update it on a regular...

Small Businesses Using YouTube Live Updates will Soon See New Features

Small Businesses Using YouTube Live Updates will Soon See New Features

YouTube has announced three updates to its live streaming service giving live broadcasters, including small business marketers, more options to engage with their audiences. The new features give content creators and their audiences more options, whether an event is...

What Google Can Teach You About Building a Successful Team

What Google Can Teach You About Building a Successful Team

It’s no surprise that Google, now part of Alphabet, loves data, and the company’s execs frequently share the revelations they find, such as their insights on mobile web use. But, some would be surprised to discover that this unicorn company often turns their eye...

How to Retarget Messenger Bot Subscribers With Facebook Ads

How to Retarget Messenger Bot Subscribers With Facebook Ads

Do you have a Facebook Messenger bot? Have you thought about retargeting your bot subscribers with Facebook ads? In this article, you’ll learn how to create custom and lookalike bot audiences for Facebook ad targeting. Why Retarget Messenger Bot Subscribers? There is...

How to Build a Personal Brand: 10 Tips to Get You Started

How to Build a Personal Brand: 10 Tips to Get You Started

Whether you work for yourself or you’re part of a larger corporation, it’s a competitive market anywhere you turn. The key to standing out, getting noticed, and generating the kind of income you deserve? It all starts with branding. From McDonald’s to Nike, every...

How to Use the Psychology of Colors When Marketing

How to Use the Psychology of Colors When Marketing

Color has been known to have a powerful psychological impact on people’s behavior and decisions, and this knowledge has been harnessed all too well by designers and marketers alike. Color can often be the sole reason someone purchases a product, where 93% of buyers...

Eight top tips for selling online

Eight top tips for selling online

The world of ecommerce and selling online has come a very long way in the past few years, and there's more competition than ever. Chloë Thomas of eCommerce MasterPlan offers eight essential tips to help you sell more online 1. Establish your ecommerce...

Shout it from the rooftops!

Shout it from the rooftops!

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

5 STEPS TO CREATING AN EMAIL SUBJECT LINE THAT GENERATES OPENS

5 STEPS TO CREATING AN EMAIL SUBJECT LINE THAT GENERATES OPENS

One of the most important things you can do with your email marketing is making sure those on your list open your emails. The biggest key to success is your email subject line. What your audience sees on that subject line can determine whether or not they open your...

What is the Difference Between Advertising and Marketing?

The difference between small business advertising and marketing is that advertising is a paid media placement to promote your business, i.e. buying an ad. Advertising is a specific technique and one part of marketing.  Marketing in small business is a much broader set...

HOW TO WRITE CONTENT THAT GRABS ATTENTION ON A CLUTTERED INTERNET

There are billions of websites online today. To say there’s a lot of competition on the internet is an understatement. Here’s how you can write content that grabs attention when there are so many other distractions that can occupy your customer’s time:   Keep ‘Em...

10 Expert Tips for Scaling Your Small Business

As your business grows, you’re going to need to make some adjustments and add some new strategies to your toolkit. In order to do that in an effective way, it can help to learn from other successful business owners who have been there before. Here are some tips from...

3 Tips to Staying Stress Free When Taking Time Off

3 Tips to Staying Stress Free When Taking Time Off

One of the greatest things about being an entrepreneur is the ability to dictate your own schedule. After all, your business is yours to run, which means you don’t have to answer to anyone else when you make decisions around how you spend your time. That all said,...

1 CRUCIAL THING YOUR SALES FUNNEL IS MISSING

1 CRUCIAL THING YOUR SALES FUNNEL IS MISSING

When you’re running a business, having an effective sales funnel in place can really help you reach your goals especially if they involve turning your audience from mere spectators to raving fans and customers. This won’t happen by accident and a sales funnel is a...

The Truth about Improving your Site SEO in 3 Simple Steps

If your business has a website, you know how important SEO is. Learning and mastering search engine optimization is a tactic most online business owners should prioritize. It’s not the most exciting thing to do, but it can pay off tenfold. For starters, building your...

5 Essential Habits to Be a Successful Woman Entrepreneur

5 Essential Habits to Be a Successful Woman Entrepreneur

To be a successful woman entrepreneur, you need to be more than just a good leader. You also need to be a good business person, and you need to be able to build a strong team. The list goes on and on, but at the heart of all of the things you should know to be a...

Please help us by writing a 5 star review on Google

Please help us by writing a 5 star review on Google

We would really appreciate it if you could spare a minute and write a 5 star review for us on Google? If you're not currently using Google's reviews then here's some reasons why you should: For those who aren’t familiar, Google uses a five star rating scale to rank...

How to Master Facebook Ad Targeting & Zero-In on Your Audience

How to Master Facebook Ad Targeting & Zero-In on Your Audience

With over 2 billion active users daily and an average use time of 35 minutes per user, it’s a top spot for B2C and B2B advertising. There’s never been a  better time to be familiar with Facebook Ad targeting. Facebook has hundreds of targeting and ad demographic...

Apply These 10 Pro Secrets to Keep Your Social Media On Brand

Ask any marketing professional for their No. 1 social media tip, and their answer will likely tie back to consistency. A successful social media presence in the modern age means having not only a consistent posting schedule, but consistent post quality and branding...

Ten ways to keep ahead of the competition

Ten ways to keep ahead of the competition

Business competition can be fierce, especially in markets with aggressive competitors and when customer spending is slowing down. Use these ten ideas to defend your market position and build your competitive advantage Know the competition. Find out who your...

How to Become Better at Content Marketing – in 4 Easy Steps

How to Become Better at Content Marketing – in 4 Easy Steps

Marketing strategies are not as straight-forward as they once were. Gone are the days of billboards, newspaper ads, and brochures. Online content marketing is quickly paving the way as a lead marketing choice, due to its ability to reach a large audience. But did you...

3 WAYS TO STAY MOTIVATED AS YOU START A BUSINESS

3 WAYS TO STAY MOTIVATED AS YOU START A BUSINESS

One question that keeps coming through my inbox has to do with how to stay motivated. It seems as if many beginning business owners are fired up one day and then lose their drive the next. The result is this sort of jerking back and forth between progress and...

10 Conversion Optimization Tips to Increase Your Sales

10 Conversion Optimization Tips to Increase Your Sales

Congratulations, you have created the world’s greatest new product or service. You have hired a world-class sales team, found product market fit, worked hard to obtain paying customers, and are distributing content via email and social to the ideal audience. There is...

Why having a good website is so important

Why having a good website is so important

Having a great website is so important if you're looking to grow your business! We have noticed a trend in recent years for new businesses to skip having a website and just create a Facebook page however you could be missing out. Think about your website being your...

Why having a good website is so important!

Why having a good website is so important!

Having a great website is so important if you're looking to grow your business! We have noticed a trend in recent years for new businesses to skip having a website and just create a Facebook page however you could be missing out. Think about your website being your...

Helping you to reach your goal

Helping you to reach your goal

At Helen Owen Marketing Enterprises (HOME) CIC we love to help you reach your goals.  That could be having a new job, setting up a new business, losing weight or learning a new skill. We recently celebrated Justin Futers new goal as we have helped him set up his...

5 Hobbies to Make You a Smarter Entrepreneur

5 Hobbies to Make You a Smarter Entrepreneur

If even the busiest entrepreneurs and billionaires can make time for hobbies, so can you. Here are five hobbies to consider. 1. Exercise Regularly Exercising regularly helps you stay healthy– but it can also make you smarter. Steve Wozniak plays Segway polo. Marc...

New website for the Pelham

New website for the Pelham

The Pelham is a community hub for all located in Bexhill tha tprovides a range of facilities and rooms for hire, run by a team of volunteers. Over the last few months we have been building their new website and we are really excited to announce that it's now ready for...

4 Areas You Need to Assess to Improve Customer Relationships

4 Areas You Need to Assess to Improve Customer Relationships

Anytime we’re dealing with people, life is going to be messy. This truth is clear to anyone who has worked in customer service. People can be downright nasty sometimes. But most of us have also experienced terrible customer service reps who have made us never want to...

How to Improve Your Pinterest Reach: 4 Tips

Has your Pinterest traffic dropped off? Wondering how to encourage more pinners to interact with your content? In this article, you’ll discover four tips to develop pins and boards that spark engagement from your audience on Pinterest. Pinterest Can Work for Your...

How to Start a Landscaping Business

How to Start a Landscaping Business

Landscaping is an $82 billion industry, making it an attractive option for aspiring entrepreneurs. In addition, it offers the opportunity for people to work outside, improve the look of homes and local businesses, and even improve the environment. If you’re interested...

8 Critical Tests to Run Before Launching Your New Website

8 Critical Tests to Run Before Launching Your New Website

rag and drop website builders like Wix and Weebly have many people thinking that publishing a website is as simple as pressing a button and basking in the gloriousness of your perfect live site. Of course, most serious web developers scoff at these beginner website...

Mobile Has Largely Displaced Other Channels for Email

Mobile Has Largely Displaced Other Channels for Email

The world of email marketing has changed pretty significantly over the past five years. Where desktop clients like Outlook were once a more important delivery medium, readers of email are now in the thrall of mobile clients and webmail services like Gmail. In fact,...

How are you getting your message out?

How are you getting your message out?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

Weekly Group to help you get back to work!

Weekly Group to help you get back to work!

If you need help getting into work then come along to the Seaside Community Hub every Thursday morning from 10am to 12noon. You can receive help in several ways such as: Confidence Skills CV Writing Interview Techniques Using Social Media for Work Job Searches And so...