Video Marketing Doesn’t Have to be Hard, Follow This Simple Guide

According to CISCO to networking index, video is already making up about 64 percent of all internet traffic and this is projected to account for a staggering 80+ percent of all traffic by the year 2020. This is enormous as it accounts for four-fifths of the global...

Easy 7 Step Formula for Social Media Success

Social media can seem complex, but in reality the steps to successfully harness it for marketing are not hard to master. Here are seven steps to follow for social media success: Social Media Success Formula 1. Plan Start with a plan — define a few (not too many)...

6 Things you must do as a Thought Leader

We hear a lot about thought leaders these days. They seem to be everywhere. And perhaps you want to become a thought leader. A thought leader provides big ideas for others to follow. As a thought leader, you can be heard and help find solutions to problems that plague...

Marketing Masterclasses

Our Marketing Masterclasses are on the fourth Thursday of every month and are geared towards helping job seekers gain some skills to help them find and stay into work. Our Masterclasses are all at 10am until 12pm however you're welcome to stay around for some...

How to Start a Home Painting Business

House painting is a $37 billion per year industry. But starting a house painting business can be relatively inexpensive — in some cases just $500. So it’s an option entrepreneurs with he aptitude should consider. How to Start a Painting Business Brandon Lewis is the...

5 Signs that You’re Afraid of Success

Are you afraid of success? It seems counterintuitive to be worried about finding success in your life. As strange as it seems, though, you might actually be afraid of success. You might say you want to succeed or be the best version of yourself. But when it comes...

7 Tips to Start Building the Business Blog You Always Wanted

Having a blog is important to the long-term success of a small business’s marketing strategy and the overall reputation of the business. Knowing how to begin blogging can be confusing, leaving many people staring at a blank screen. If you’ve started your small...

4 Ways Instant Gratification Has Changed Content Marketing

How fast do you like to consume your content? According to a study, the attention span of humans is less than that of a goldfish --  eight seconds. It goes without saying that people are hungry for content and consuming it at a faster pace than ever before. The...

HOW TO KEEP BUSINESS MOMENTUM GOING

Have you built up some business momentum in the last few weeks? Maybe you’ve landed a big new client, or you set a new years resolution that you’ve been sticking to diligently. That’s great for you and your business, and you want to keep moving in this direction. In...

You have a website, now what?

Websites shouldn't be a static thing and if you want to make the most out of your site you have to keep telling people about it. And do it on a regular basis! You have more chance of your website being found on search engines like Google if you update it on a regular...

Event Marketing Masterclass coming soon

We had such a busy and great time at our Email Marketing Masterclass that we forgot to take photographs of everyone learning how to create email marketing campaigns in Mailchimp. Well done for everyone taking part and being so good in helping and supporting each...

10 Ways to Market Your Small Business More Effectively

When it comes to running and marketing a business, there are going to be things that work for some businesses and don’t work for others. But there are also some essential elements — a logo, an email strategy, interesting content — which all small businesses will need....

How to create a Realistic Marketing budget for your Small Business

Creating a realistic marketing budget is one of the most important things that you can do to ensure the success of your small business. Some business owners worry that setting a marketing budget ahead of time might lead to extra expenses that could diminish any profit...

A note to employers for Mental Health Awareness Week Copy

The focus for Mental Health Awareness Week is about having a healthy workplace where everyone feels valued and supported. Very few employers however focus on the mental health of their employees and we'd like to write a note to them. The pressure of increasing...

6 Features You Should Look for in Any AI Solution

Artificial intelligence (AI) application in business has companies big and small excited about the possibilities of this technology. But like all new technologies, it has to be applied properly and with clear strategies if businesses want to fully benefit from AI. By...

FREE Event Marketing Masterclass for Volunteers

Our next Marketing Masterclass is on Thursday 22nd February 2018 and if  you organise or promote events then this Masterclass is for you! We'll be teaching you some of our secrets in how to promote events for free so it's an ideal tool for your charity or small...

A 10 Step Facebook Marketing Strategy

There are 2 billion people connecting  on Facebook every month. What’s more, 800 million people like something on the social media site monthly. Those are two good reasons to adopt this 10 step Facebook marketing strategy. Remember, your Facebook Ads will be the...

Investing in the Right Measurement Tools Makes a Big Business Impact

It’s no secret that organizations that invest heavily in measurement and attribution technology tend to see better campaign results than those that don’t prioritize these areas. But a new study from marketing platform provider Neustar found that investing in...

Apply These 10 Pro Secrets to Keep Your Social Media On Brand

Ask any marketing professional for their No. 1 social media tip, and their answer will likely tie back to consistency. A successful social media presence in the modern age means having not only a consistent posting schedule, but consistent post quality and branding...

How is your communication working for you?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

Don’t Get Fooled Again: 6 Ways to Detect Lies In Job Interviews

Have you ever hired a job candidate who lied on their resume? Chances are, yes you have. In the latest Employment Screening Benchmark Report from HireRight, a whopping 85 percent of hiring managers report having found lies or misrepresentations on job applications and...

Volunteering Opportunities at HOME

Come and volunteer with us! We are looking for volunteers to come and help us! We have volunteering opportunities in a range of areas. All designed to help you get into work: - Administration - Child Play - Event Management - Marketing - Budgeting and Finance - IT...

THREE TACTICS TO INCREASE BUSINESS + CUSTOMER ENGAGEMENT

Hit the ground running this month (and hey, every month afterwards!) by focusing on what really matters: building an audience of people that freaking love you. You want to have a business base that is interested, engaged, and in love with you and your work. Once...

Weekly Group to help you get back to work!

If you need help getting into work then come along to the Seaside Community Hub every Thursday morning from 10am to 12noon. You can receive help in several ways such as: Confidence Skills CV Writing Interview Techniques Using Social Media for Work Job Searches And so...

How do you talk to your customers?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

HOW TO GET OVER YOUR FEAR OF APPEARING ON VIDEO

If the thought of going live or recording videos for your business makes your pits sweat and skin crawl I’m right there with you. Video (and even audio) is something I’ve resisted doing for years because I hate hearing the sound of my voice. I’ve also been scared to...

What Everyone Can Learn from a Successful Entrepreneur

When it comes to the entrepreneurship, most people focus on how they can grow a business. But, the reasons why a person should start a company don’t get nearly enough attention, particularly how powerful (albeit, a bit crazy) starting a business can be....

10 (Big!) Reasons to Use WordPress Over Wix

When it comes to building your website, which content management system (CMS) will work better for you, WordPress or Wix? This is a question repeatedly asked by aspiring website owners, and the answer ultimately boils down to what you are looking to get out of your...

HOW TO IMPROVE YOUR SALES COPY BY GETTING INTO YOUR CUSTOMER’S HEAD

Doing market research for my business has turned into one of my favorite activities. There’s nothing better than going straight to the source to determine how to best position your products. Writing sales copy, blog posts, and other content using words and phrases...

These 6 Things Will Improve Your Retail Customer Experience

If you’re looking for repeat business as a retail company, one of the areas you absolutely need to focus on is customer experience. How a customer feels — not only when she is in your store, but also when she interacts with your brand online or after the sale— will...

Marketing Masterclasses

Our Marketing Masterclasses are on the fourth Thursday of every month and are geared towards helping job seekers gain some skills to help them find and stay into work. Our Masterclasses are all at 10am until 12pm however you're welcome to stay around for some...

Instagram Stories Boost Your Brand’s Exposure in 8 Steps

It is no doubt that social media platforms nowadays play a big role in the growth of several businesses. Many marketers consider engaging in various social media platforms to attract and reach their ideal customers quickly. Aside from the very well-known Facebook and...

10 Social Media and Other Tips Aimed at Growing Your Small Business

Social media has undoubtedly changed the way a lot of small businesses communicate with customers. And those social media channels are constantly changing with new features. So if you’re looking for new ways to utilize social media and other business tools and...

WAYS TO ADVERTISE YOUR BUSINESS AND CREATE A MORE CONSISTENT INCOME

There are numerous ways to advertise your business. While everyone has to start somewhere, you don’t have to necessarily put flyers under windshield wipers, create a publicity stunt or attach a giant ad to your car. Here are some less dramatic ways to advertise your...

Weekly Group to help you get back to work!

If you need help getting into work then come along to the Seaside Community Hub every Thursday morning from 10am to 12noon. You can receive help in several ways such as: Confidence Skills CV Writing Interview Techniques Using Social Media for Work Job Searches And so...

HOW TO START A BUSINESS WITH NO MONEY

One of the biggest obstacles people face when trying to start a business is lack of funds. There are several start-up costs you have to consider to get your business up and running, but you can get established and start bringing in money quickly even if you don’t have...

Snapchat is Most Popular Social Media Among Teen

More than $264 billion is spent annually for products bought by and for teens in the United States. As a small business, understanding a demographic worth over a quarter of a trillion dollars can help you better address their needs. And for this group, Snapchat...

MailChimp Introduces Google Retargeting Ads Small Businesses Can Use

MailChimp has launched a Google Remarketing Ads product, meaning small businesses that use the MailChimp dashboard are able to create retargeting ads all for no additional cost. Google Display Retargeting Ads in MailChimp By incorporating retargeted ads into the...

9 Simple eCommerce Content Marketing Tips You Can Start Using Today

Content marketing is one of the best ways that you can bring new customers to your eCommerce store. Eighty-two percent of consumers report developing a positive opinion on a company after reading content produced by them. Also, 70 percent of consumers prefer to learn...

Love & Fashion courses

Love & Fashion provides an exciting and diverse range of classes and workshop, starting with the absolute beginners to gaining accredited qualifications. Always ensuring a fresh creative experience for all. View the courses...

5 SCHEDULING QUESTIONS YOU NEED TO ASK YOURSELF TO STAY PRODUCTIVE

So many things to do and not enough time. This seems to be a common problem amongst working individuals today. Sometimes it’s true, you may just have too many things on your plate. However most of the time the problem lies in the choices you make around how you...

How to Keep Your Clients Wanting More with these 7 Tips

When you are a freelancer, your clients are your bread and butter. Therefore, it is important to keep them happy and wanting to come back for more. Here are a few simple ways you can make sure your clients become repeat customers and continue to come back for more....

Marketing Masterclasses

Our Marketing Masterclasses are on the fourth Thursday of every month and are geared towards helping job seekers gain some skills to help them find and stay into work. Our Masterclasses are all at 10am until 12pm however you're welcome to stay around for some...

15 Ways to Ensure Your Customers Open Your Emails

Sending an email and getting a respectable open rate is a bit of an art form. It requires some thought as to what you are sending, when you are sending it, and why you are sending it in the first place. According to a report by LaunchBit, a successful open rate should...

Marketing Masterclasses

Our Marketing Masterclasses are on the fourth Thursday of every month and are geared towards helping job seekers gain some skills to help them find and stay into work. Our Masterclasses are all at 10am until 12pm however you're welcome to stay around for some...

9 BEST BLOGS TO ACTUALLY LEARN HOW TO RUN AN ONLINE BUSINESS FOR FREE

If you want to build an online business but don’t know your way around the business world, you have a few options to move forward. You could go to business school, which takes years and tens of thousands of dollars. You could try to figure things out as you go, which...

5 SIGNS YOU’RE READY TO START FREELANCING FULL TIME

The gig economy is alive and well. Many individuals are ditching the typical nine to five workday and pursuing careers in freelancing. There are two types of freelancers. Those who work a side job to make a supplemental income and those who take on freelancing...

Handle with care: looking after your temp staff

Most charities try to live out ethical values, not only by delivering their mission, but also in the way they operate – their equal opportunities policies, ethical investments, transparency and more. However, one area not always covered is the treatment of casual...

How to get the most value from attending conferences and live events

Let’s address the elephant in the room: Attending conferences, seminars, and conventions cost a pretty penny. And if it’s not a local event, adding airfare, accommodations, and more to the mix means you’re probably looking at several thousand dollars spent to attend....

TRENDS IN EMAIL MARKETING (AND HOW TO UP YOUR OWN GAME BY 2018)

24Shares TRENDS IN EMAIL MARKETING (AND HOW TO UP YOUR OWN GAME BY 2018) When you wake up in the morning, what’s the first thing you do? If you’re anything like me, you reach for your phone and check your email. I know, it’s a terrible habit. But catching up on emails...

HOW TO TURN AN UNHAPPY CLIENT INTO A HAPPY ONE

When you are self-employed, your income is dependent on keeping your clients and customers satisfied. Unhappy customers will either stop doing business with you while complaining about you to everyone else, or they will make a complaint directly to you. Those who...

3 WAYS TO BUILD AUTHENTIC RELATIONSHIPS WHEN NETWORKING

The idea of networking makes some people’s skin crawl. They imagine a bad event in a hotel conference room where everyone has a name tag and a pitch. This alone makes it difficult to build authentic relationships. They may also feel fears about being judged or...

5 Ways to Use Interactive Broadcasting for Your Business

Just a few years ago, Twitter’s Periscope interactive broadcasting service sounded like an interesting idea with possible business applications. But that was a few years ago. Now we know it can help businesses. Prompted by Facebook Live and other services–and a huge...

Marketing Masterclasses

Our Marketing Masterclasses are on the fourth Thursday of every month and are geared towards helping job seekers gain some skills to help them find and stay into work. Our Masterclasses are all at 10am until 12pm however you're welcome to stay around for some...

Why having a good website is so important

Having a great website is so important if you're looking to grow your business! We have noticed a trend in recent years for new businesses to skip having a website and just create a Facebook page however you could be missing out. Think about your website being your...

5 BUSINESS LESSONS ENTREPRENEURS KNOW THAT REGULAR PEOPLE DON’T

I spend most of my days on the computer, and when I’m not busy writing, I’m working on various entrepreneurial endeavors or interviewing and meeting with other business owners and entrepreneurs around my community and around the world for my podcast. I’ve realized in...

Making These 4 Email Marketing Mistakes Will Keep You From Success

Marketers often believe that email marketing begins and ends with building a list. The value of your list isn’t correlated with the number of subscribers. You can build a list of a million subscribers, but if you don’t engage with them well, your marketing efforts...

Build Trust and Security on Your Website with HTTPS

Add HTTPS To Your Website At the beginning of 2017, Google outlined a plan to begin marking sites using the HTTP protocol as “not secure” – encouraging webmasters to move to the more secure HTTPS protocol. HTTPS is part of Google’s quest to make the web a safer place,...

Want People to Remember Your Ads? Be Funny, Clutch Says

The most memorable commercials are probably the ones that made you laugh. And a new survey from Clutch says 53 percent of consumers are just as likely to remember an ad if it is funny. Funny Ads Are More Memorable The Clutch report looks at what kind of ads consumers...

3 Strategies to Attract Clients inspired by the TV Show Friends

Strategies for attracting clients are all over the internet. It can be confusing to know where to start. If you’re a rock star at what you do, but you know you need to promote your small business more, you don’t want to come off pushy. Here are some tips to get your...

WHAT DO DIGITAL WALLETS MEAN FOR YOUR SMALL BUSINESS?

When Apple Pay was initially released in 2014 there was hype surrounding digital wallets and mobile payments. People were predicting that Apple Pay was going to replace your credit cards especially within your small business. Of course, that hasn’t exactly been the...

4 FACEBOOK OFFERS TO BOOST YOUR MARKETING EFFORTS

One of the best online advertising tools you have available to you is Facebook. Potential customers by the thousands flock to Facebook to socialize, look for news, and even to shop. By providing Facebook offers, you can encourage them to spend money with your business...

Weekly Group to help you get back to work!

If you need help getting into work then come along to the Seaside Community Hub every Thursday morning from 10am to 12noon. You can receive help in several ways such as: Confidence Skills CV Writing Interview Techniques Using Social Media for Work Job Searches And so...

The Great Get Together and more..

In memory of murdered MP Jo Cox we are working alongside other partners to help put on The Great Get Together and we'd like you come and be a part of it. The event is on Friday 22nd June at the Seaside Community Hub in Eastbourne from 2-6pm. We're planning some fun...

Do you have what it takes to be a coach?

If you’re looking for a way to diversify your income, coaching is one area that can present a lucrative opportunity. Coaching is something that anyone can do. I find that people can be fearful of dabbling in coaching because they believe they need to be perfect before...

Helping you to reach your goal

At Helen Owen Marketing Enterprises (HOME) CIC we love to help you reach your goals.  That could be having a new job, setting up a new business, losing weight or learning a new skill. We recently celebrated Justin Futers new goal as we have helped him set up his...

Marketing Masterclasses – How to build a website!

Our Marketing Masterclasses are on the fourth Thursday of every month and are geared towards helping job seekers gain some skills to help them find and stay into work. Our Masterclasses are all at 10am until 12pm however you're welcome to stay around for some...

Social media packages to suit you

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

The core elements of successful brand management.

With brands operating in both tangible and intangible forms, the ability to manage your brand has never been more important. Before looking at how to manage your brand, let’s unpick what “brand management” means. Many would suggest it’s the ability to analyse and...

ARE SALES LACKING? HERE’S HOW YOU CAN MOTIVATE YOUR SALES TEAM

There’s no doubt in my mind that sales is one of the toughest positions in business. Sales managers go to great lengths to keep their teams happy. Despite all the effort there’s still tons of turnover. So how can you truly motivate your sales team? Truthfully there...

10 PR Tools for Boosting Your Brand

PR — public relations — has long played a powerful role in brand-building. Brands of all industries and sizes recognize that corporate reputation and brand appeal within the public domain is an essential asset for any organization. Like marketing in general, PR is...

Mobile Website Design Means More Mobile-Friendly Business

Mobile Website Design for Business is Best Unnoticed If you have visited a mobile website on your smartphone, you already know a mobile-friendly website when you see one. In fact, mobile-friendly websites are better for businesses. Mobile website designs are easier to...

3 WAYS DELEGATING TO A TEAM SAVES YOU TIME AND MONEY

Since we’re in a new year, one of the questions I’m getting asked most these days how to start delegating to a team. Many business owners have decided that 2018 is the year they will stop doing everything by themselves and expand their businesses. However, I’m also...

4 Website Tweaks You Need to Make to Attract Media Attention

I am often being asked about how to get media attention for businesses. People tend to think that getting media attention is hard. It’s not, really. The problem is business owners don’t know how to set themselves up for attracting media attention. While there are...

Marketing Masterclasses

Our Marketing Masterclasses are on the fourth Thursday of every month and are geared towards helping job seekers gain some skills to help them find and stay into work. Our Masterclasses are all at 10am until 12pm however you're welcome to stay around for some...