15 Ways to Ensure Your Customers Open Your Emails

Sending an email and getting a respectable open rate is a bit of an art form. It requires some thought as to what you are sending, when you are sending it, and why you are sending it in the first place. According to a report by LaunchBit, a successful open rate should...

How is your communication working for you?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

4 Chatbots You Could Use in Your Business

It’s impossible to know when the concept of automation first began. Was it when the first factory was created, or does it go back further? I believe automation was born when the first person in history created something to make lives easier and reduce workloads....

9 Simple eCommerce Content Marketing Tips You Can Start Using Today

Content marketing is one of the best ways that you can bring new customers to your eCommerce store. Eighty-two percent of consumers report developing a positive opinion on a company after reading content produced by them. Also, 70 percent of consumers prefer to learn...

10 PR Tools for Boosting Your Brand

PR — public relations — has long played a powerful role in brand-building. Brands of all industries and sizes recognize that corporate reputation and brand appeal within the public domain is an essential asset for any organization. Like marketing in general, PR is...

3 Quick Sales and Marketing Techniques you can start using today

Marketing is what leads to sales in your business. The better you are at marketing and sales techniques the more money you make. The key is to have these things become second nature over time. In this article, I’m going to share some quick marketing and sales...

WAYS TO ADVERTISE YOUR BUSINESS AND CREATE A MORE CONSISTENT INCOME

There are numerous ways to advertise your business. While everyone has to start somewhere, you don’t have to necessarily put flyers under windshield wipers, create a publicity stunt or attach a giant ad to your car. Here are some less dramatic ways to advertise your...

WATCH FOR THESE 5 TECHNOLOGY TRENDS IN 2018

Technology is a huge help in business and in our lives. Without technology, many of us wouldn’t be able to run flexible businesses from anywhere. Of course, it’s not just about using technology to improve business outcomes and enjoy life more. It’s important to stay...

5 REASONS TO MAKE CUSTOMERS BUY FROM YOU

Every small business owner knows the disappointment of receiving compliments instead of sales. By learning about what motivates purchases, you can improve your bottom line while helping shoppers get what they really want. Consumer buying behavior is not rational....

Marketing Masterclasses

Our Marketing Masterclasses are on the fourth Thursday of every month and are geared towards helping job seekers gain some skills to help them find and stay into work. Our Masterclasses are all at 10am until 12pm however you're welcome to stay around for some...

Website Content is a Key Part of Website Design

Begin With Website Content Developing a new website? Updating an existing site? I want to suggest something that might be a radical departure from traditional thinking: get your website content figured out before you talk to a web designer. More often than not,...

HOW TO IMPROVE YOUR SALES COPY BY GETTING INTO YOUR CUSTOMER’S HEAD

Doing market research for my business has turned into one of my favorite activities. There’s nothing better than going straight to the source to determine how to best position your products. Writing sales copy, blog posts, and other content using words and phrases...

These 6 Things Will Improve Your Retail Customer Experience

If you’re looking for repeat business as a retail company, one of the areas you absolutely need to focus on is customer experience. How a customer feels — not only when she is in your store, but also when she interacts with your brand online or after the sale— will...

5 Key Benefits of Incorporating Your Business

Becoming an entrepreneur is no easy feat. Deciding on the right legal structure for your business is a common challenge you might face. So if you’re going to legitimize your business, which option should you choose? Sole proprietor, partnership, Limited Liability...

5 Signs that You’re Afraid of Success

Are you afraid of success? It seems counterintuitive to be worried about finding success in your life. As strange as it seems, though, you might actually be afraid of success. You might say you want to succeed or be the best version of yourself. But when it comes...

6 Things you must do as a Thought Leader

We hear a lot about thought leaders these days. They seem to be everywhere. And perhaps you want to become a thought leader. A thought leader provides big ideas for others to follow. As a thought leader, you can be heard and help find solutions to problems that plague...

How to Start a Landscaping Business

Landscaping is an $82 billion industry, making it an attractive option for aspiring entrepreneurs. In addition, it offers the opportunity for people to work outside, improve the look of homes and local businesses, and even improve the environment. If you’re interested...

Where Can I Advertise My Business?

There are more methods of advertising than ever before.  So when you ask the question “where do I advertise my business” check the information below for an answer. Prior to trying to figure out where to advertise, it pays to educate yourself about all the options and...

Where Can You Advertise for Free?

You’ve heard the old saying. “There’s no such thing as a free lunch.” And some would argue the same thing goes for small business advertising. But is it possible to advertise for free?   What about free social media and other sites where your business can get listed...

4 KEY STEPS TO MARKET ONLINE AND ATTRACT MORE CLIENTS

  There are many ways to market online. According to Entrepreneur.com, when you’re looking to get started with marketing on social media, deciding your goals, taking your resources into account, knowing your audience and creating stellar content are some of the...

Love & Fashion courses

Love & Fashion provides an exciting and diverse range of classes and workshop, starting with the absolute beginners to gaining accredited qualifications. Always ensuring a fresh creative experience for all. View the courses...

Don’t Get Fooled Again: 6 Ways to Detect Lies In Job Interviews

Have you ever hired a job candidate who lied on their resume? Chances are, yes you have. In the latest Employment Screening Benchmark Report from HireRight, a whopping 85 percent of hiring managers report having found lies or misrepresentations on job applications and...

Working on a Sunday?

If you're anything like us then you'll be spending your Sunday evening watching the TV along with catching up on emails, updating your websites or scheduling your social media posts. What if there was another way? One that didn't involve you working on a Sunday...

These 15 Tips Will Help Your Email Conversion Rate

When it comes to marketing tactics and lead nurturing, we all know that email is one of the most powerful tools you can use. But if your inbox is anything like ours, it’s overflowing with emails that you hardly even open if it isn’t urgent. Odds are, your target...

5 SIGNS YOU’RE READY TO START FREELANCING FULL TIME

The gig economy is alive and well. Many individuals are ditching the typical nine to five workday and pursuing careers in freelancing. There are two types of freelancers. Those who work a side job to make a supplemental income and those who take on freelancing...

The Benefits of Creating Your Own Online Video Courses

Having online video courses available on your <a class="glossaryLink cmtt_WordPress" style="box-sizing: border-box; margin: 0px; padding: 0px; border-top: 0px; border-right: 0px; border-bottom: 1px dotted #000000 !important; border-left: 0px;...

53% of Businesses Use Content Marketing

Content marketing has become one of the preferred methods for engaging with customers in the digital age. And according to the latest survey from The Manifest, an online business guide, 53 percent of business are spending their time and money on the creation of this...

Learn how to build a new WordPress website

Would you like to learn how to build a new Wordpress website? Then come along to our next Marketing Masterclass on Thursday 26th October at 10am. The training will last 2 hours and by the end of it you will learn how to build your own online portfolio which you can...

These 5 Things Will Keep You from Achieving Work-Life Balance

“If you’re interested in ‘balancing’ work and pleasure, stop trying to balance them. Instead make your work more pleasurable.” — Donald Trump We all have “stuff” to deal with in our everyday lives. Some of us work from home, others make the dreaded commute each day....

Handle with care: looking after your temp staff

Most charities try to live out ethical values, not only by delivering their mission, but also in the way they operate – their equal opportunities policies, ethical investments, transparency and more. However, one area not always covered is the treatment of casual...

Snapchat is Most Popular Social Media Among Teen

More than $264 billion is spent annually for products bought by and for teens in the United States. As a small business, understanding a demographic worth over a quarter of a trillion dollars can help you better address their needs. And for this group, Snapchat...

1 CRUCIAL THING YOUR SALES FUNNEL IS MISSING

When you’re running a business, having an effective sales funnel in place can really help you reach your goals especially if they involve turning your audience from mere spectators to raving fans and customers. This won’t happen by accident and a sales funnel is a...

11 Amazing Sales Hacks Any Small Business Can Us

The sales profession is a fast-paced, constantly adapting industry with an onslaught of new competitors and niches. As a result, it’s vital for sales professionals to strive for continuous improvement. Tips to Increase Sales Productivity and Performance Eleven ways to...

HOW TO GIVE YOURSELF BETTER OPTIONS IN BUSINESS

It’s no secret that many business owners struggle to keep their doors open. Often times this is when they reach out to someone like me for help. When I start digging a little deeper, I usually find that they haven’t given themselves better options in business. What...

8 Big Workplace Trends to Follow in 2018

The number one trend will continue to be the advent of new technology and how it gets rolled out and used in the workplace. “I’ve seen a lot of what we call reverse mentoring,” Webb says. This is where Gen Y and Gen Z train Baby Boomers on the technology the younger...

When was the last time you got on your soapbox?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

What Everyone Can Learn from a Successful Entrepreneur

When it comes to the entrepreneurship, most people focus on how they can grow a business. But, the reasons why a person should start a company don’t get nearly enough attention, particularly how powerful (albeit, a bit crazy) starting a business can be....

10 Ways to Step Up Your Social Media Game in 2018

Social media has the power to make a major impact on your business in 2018. But you need to know all the latest trends and most effective methods if you want to really grow your business. To learn more about stepping up your social media game, check out some insights...

4 FACEBOOK OFFERS TO BOOST YOUR MARKETING EFFORTS

One of the best online advertising tools you have available to you is Facebook. Potential customers by the thousands flock to Facebook to socialize, look for news, and even to shop. By providing Facebook offers, you can encourage them to spend money with your business...

New website launched for Bumble Bee Cupcakes

We're really excited to launch a brand new website for one of our volunteers Bryony. And the reason we're so excited about this is because Bryony has 22q11.2 deletion syndrome which is a chromosome disorder that causes a lot of health problems such as a heart...

You have a website, now what?

Websites shouldn't be a static thing and if you want to make the most out of your site you have to keep telling people about it. And do it on a regular basis! You have more chance of your website being found on search engines like Google if you update it on a regular...

10 Tips to Help Beginners Get their Small Businesses Off the Ground

The early days of starting a small business can be very exciting… but also a bit daunting. When you’re a beginner trying to get your first entrepreneurial venture off the ground, it can help to have some expert perspective in your corner. Here are some tips and...

ARE SALES LACKING? HERE’S HOW YOU CAN MOTIVATE YOUR SALES TEAM

There’s no doubt in my mind that sales is one of the toughest positions in business. Sales managers go to great lengths to keep their teams happy. Despite all the effort there’s still tons of turnover. So how can you truly motivate your sales team? Truthfully there...

HOW TO KEEP YOUR BUSINESS ORGANIZED

The other day I walked into my apartment when my roommate asked, “How are you so freaking organized in your business?” Now, at this point, my roommate knows I juggle a lot of projects. On the one hand, I kind of thrive off of challenges. I’ve come to terms with the...

How to Use the Psychology of Colors When Marketing

Color has been known to have a powerful psychological impact on people’s behavior and decisions, and this knowledge has been harnessed all too well by designers and marketers alike. Color can often be the sole reason someone purchases a product, where 93% of buyers...

HOW TO APPLY AMAZON’S CUSTOMER OBSESSION RULE TO YOUR BUSINESS

Amazon CEO Jeff Bezos founded his company in the garage of his house in Seattle in July 1994. Today, it is the third most valuable company in the world with a $576.8 billion market cap and Bezos is the richest man on the planet with a net worth of $99.6 billion as of...

The Right Way To Create A Budget For Your Website

You might think creating a budget for your website should be primarily based on how much you think you can afford. However, this will be based on your perception of value. In other words, what you think your website will be worth as a finished product will always put...

THREE WAYS I USE SOCIAL MEDIA TO INSPIRE BUSINESS DECISIONS

Many people have a love/hate relationship with social media, and I used to be among them. Social media is a complicated thing; it’s free promotion for businesses and a great way to connect with clients, customers and fans. It also fuels feelings of competition,...

How are you communicating to your customers?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

Learn how to build a new WordPress website

Would you like to learn how to build a new Wordpress website? Then come along to our next Marketing Masterclass on Thursday 26th October at 10am. The training will last 2 hours and by the end of it you will learn how to build your own online portfolio which you can...

10 Suggestions to Help You Add to Your Marketing Toolkit

It takes a lot of hard work to effectively market a small business. But you don’t have to do it all on your own. It helps to have a fully stocked marketing toolkit full of apps, platforms and strategies. Here are 10 suggestions from members of the online small...

5 SCHEDULING QUESTIONS YOU NEED TO ASK YOURSELF TO STAY PRODUCTIVE

So many things to do and not enough time. This seems to be a common problem amongst working individuals today. Sometimes it’s true, you may just have too many things on your plate. However most of the time the problem lies in the choices you make around how you...

HOW TO WRITE CONTENT THAT GRABS ATTENTION ON A CLUTTERED INTERNET

There are billions of websites online today. To say there’s a lot of competition on the internet is an understatement. Here’s how you can write content that grabs attention when there are so many other distractions that can occupy your customer’s time:   Keep ‘Em...

WHAT DO DIGITAL WALLETS MEAN FOR YOUR SMALL BUSINESS?

When Apple Pay was initially released in 2014 there was hype surrounding digital wallets and mobile payments. People were predicting that Apple Pay was going to replace your credit cards especially within your small business. Of course, that hasn’t exactly been the...

How do you talk to your customers?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

2 WAYS YOU ARE WASTING TIME IN YOUR BUSINESS AND DIDN’T EVEN KNOW IT

A common theme I see with business owners is how wasting time leads to a struggling business. And by wasting time, I don’t just mean wasting time on tasks. I also mean wasting time by taking too long to make decisions. I once heard an excellent quote on a podcast that...

Marketing Masterclasses

Our Marketing Masterclasses are on the fourth Thursday of every month and are geared towards helping job seekers gain some skills to help them find and stay into work. Our Masterclasses are all at 10am until 12pm however you're welcome to stay around for some...

9 BEST BLOGS TO ACTUALLY LEARN HOW TO RUN AN ONLINE BUSINESS FOR FREE

If you want to build an online business but don’t know your way around the business world, you have a few options to move forward. You could go to business school, which takes years and tens of thousands of dollars. You could try to figure things out as you go, which...

5 Ways Volunteering Can Help Your Small Business Grow

Customers are the backbone of your business. Customers are more important than consultants, trainers, senior managers, and executives. Without paying customers, a business goes bankrupt. Therefore, reaching as many people in your market as possible is paramount....

How to Become Better at Content Marketing – in 4 Easy Steps

Marketing strategies are not as straight-forward as they once were. Gone are the days of billboards, newspaper ads, and brochures. Online content marketing is quickly paving the way as a lead marketing choice, due to its ability to reach a large audience. But did you...

Why having a great website is important!

Having a great website is so important if you're looking to grow your business! We have noticed a trend in recent years for new businesses to skip having a website and just create a Facebook page however you could be missing out. Think about your website being your...

10 Ways to Branch Out with Your Marketing Strategy in the New Year

Every marketer has his or her own favorite methods and tools. But branching out can sometimes be beneficial. That’s why it’s a good idea to learn what strategies are working well for other entrepreneurs. Here are some insights from members of the online small business...

Managing Projects Over Managing Time

No matter how hard you may try, you can’t control time — but you can manage it a little better. Time passes whether you like it or not. Instead, when we discuss time management, we’re really talking about how we can make the most of the time we have. And, one...

Marketing Masterclasses

Our Marketing Masterclasses are on the fourth Thursday of every month and are geared towards helping job seekers gain some skills to help them find and stay into work. Our Masterclasses are all at 10am until 12pm however you're welcome to stay around for some...

Mums Employability

If you're out of work then come along and join us for our weekly support group every Thursday morning (10am-12) at the Seaside Community Hub. It's been designed around you so please come along and let us know how we can help! Book your free place...

3 WAYS TO BUILD AUTHENTIC RELATIONSHIPS WHEN NETWORKING

The idea of networking makes some people’s skin crawl. They imagine a bad event in a hotel conference room where everyone has a name tag and a pitch. This alone makes it difficult to build authentic relationships. They may also feel fears about being judged or...

5 Effective Steps for Resolving Conflict in Your Small Business

Most people say they hate conflict, yet avoiding it causes more problems. In today’s culturally diverse, multigenerational workforce it’s bound to happen. Conflicts can be frequent, often petty, and very costly between people speaking different languages, from...

10 Ways to Move Beyond the Marketing Basics

If your business already has the basics of social media and email marketing down, then it’s time to take your marketing efforts to the next level. Members of the online small business community have honed their expertise in these various areas over the years. And now...

What is your best communication tool?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

THREE TACTICS TO INCREASE BUSINESS + CUSTOMER ENGAGEMENT

Hit the ground running this month (and hey, every month afterwards!) by focusing on what really matters: building an audience of people that freaking love you. You want to have a business base that is interested, engaged, and in love with you and your work. Once...

How to Set Up a Small Business Advertising Campaign – A Checklist

Want to know how to set up a small business advertising campaign? In this article, we’ve identified nine essential steps. The 9 steps to set up an advertising campaign are: Define your advertising goals Pick what you want to promote Identify your target audience...

Improve Your LinkedIn SEO

How to Use LinkedIn to Help People Find your Business Between the huge user-base of Facebook and the brevity of Twitter, many people see LinkedIn as social media only for job seekers. But if you are looking for customers, not a job, LinkedIn is a great tool...

“Oyez, Oyez, Oyez” Have you heard the news?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

Watch Out! These 9 Tips May Boost Your Creativity as an Entrepreneur

Creativity is like a muscle. It must be stretched, challenged, and occasionally pushed past its comfort zone. Now it’s time to stretch your creative muscles again. Advertisement Ways to Boost Creativity Here are nine ways you can dramatically improve your creativity....

HOW TO QUICKLY CREATE WEB FRIENDLY BUSINESS IMAGES

Business images are an important part of any business website. Whether they are photos you took from your phone or a professional camera, animated images, or advertising graphics, business images can make or break first impressions of your business. You only get one...