THREE TACTICS TO INCREASE BUSINESS + CUSTOMER ENGAGEMENT

Hit the ground running this month (and hey, every month afterwards!) by focusing on what really matters: building an audience of people that freaking love you. You want to have a business base that is interested, engaged, and in love with you and your work. Once...

Watch Out! These 9 Tips May Boost Your Creativity as an Entrepreneur

Creativity is like a muscle. It must be stretched, challenged, and occasionally pushed past its comfort zone. Now it’s time to stretch your creative muscles again. Advertisement Ways to Boost Creativity Here are nine ways you can dramatically improve your creativity....

4 Ways Instant Gratification Has Changed Content Marketing

How fast do you like to consume your content? According to a study, the attention span of humans is less than that of a goldfish --  eight seconds. It goes without saying that people are hungry for content and consuming it at a faster pace than ever before. The...

Time Wasters are Your Business’s Worst Enemies, Here are 4 to Watch

There are only eight hours in the traditional work day, and for your business to remain as profitable as possible, you need to make the most of those hours. Productivity is typically defined as how much work, or how many tasks, you and your employees can do within a...

3 Valuable Tips for Designing an Innovative Volunteer Program

Designing a new volunteer program for a worthy cause is an exciting undertaking, but it takes a lot of time, resources, and dedication to make it work. You need a plan for assessment, a solid vision for your program, and a touch of creativity. So how do you craft a...

Website content is no long king…

It's King Kong... Content has become more important than just being crowned king... it's now King Kong.... Consider your content as a big monster, it needs feeding on a daily basis and if you don't give it the right attention then you could be wasting the money that...

3 WAYS TO LEARN HOW TO SAY NO IN BUSINESS

I’m currently taking another group of students through my group coaching program and one theme keeps coming up. That theme is about learning how to say no to things that don’t serve their business. They want the confidence to say no without the fear that they could be...

Making These 4 Email Marketing Mistakes Will Keep You From Success

Marketers often believe that email marketing begins and ends with building a list. The value of your list isn’t correlated with the number of subscribers. You can build a list of a million subscribers, but if you don’t engage with them well, your marketing efforts...

10 Tips to Help Beginners Get their Small Businesses Off the Ground

The early days of starting a small business can be very exciting… but also a bit daunting. When you’re a beginner trying to get your first entrepreneurial venture off the ground, it can help to have some expert perspective in your corner. Here are some tips and...

THE BEST APPS TO WRITE BLOG POSTS, BOOKS, AND MORE

As a freelance writer, I spend most of my work hours staring at a word processing application. There are so many writing apps these days, but most of us go with the default options we grew up with or that our employers prefer. As such, I was a dedicated Microsoft Word...

Volunteering Opportunities at HOME

Come and volunteer with us! We are looking for volunteers to come and help us! We have volunteering opportunities in a range of areas. All designed to help you get into work: - Administration - Child Play - Event Management - Marketing - Budgeting and Finance - IT...

Weekly Group to help you get back to work!

If you need help getting into work then come along to the Seaside Community Hub every Thursday morning from 10am to 12noon. You can receive help in several ways such as: Confidence Skills CV Writing Interview Techniques Using Social Media for Work Job Searches And so...

Useful Tools to Analyze Your Twitter Marketing and Content

When was the last time you analyzed your Twitter marketing? Looking for tools that can help you get a grip on your audience and Twitter content? In this article, you’ll learn how to analyze Twitter audience makeup and engagement data to deliver the types of content...

How to Get Your Clients to Come Back for More

When you are a freelancer your clients are your bread and butter. Therefore, it is important to keep them happy and wanting to come back for more. Here are a few simple ways you can make sure your clients become repeat customers and continue to come back for more. Ask...

10 Expert Tips for Using Social Media as a Public Relations Tool

A good small business marketing strategy often includes a number of different components. Public relations, social media, email marketing, blogging and online ads may all factor into the mix in some form. But in some cases, those different categories tend to overlap....

7 Tips to Start Building the Business Blog You Always Wanted

Having a blog is important to the long-term success of a small business’s marketing strategy and the overall reputation of the business. Knowing how to begin blogging can be confusing, leaving many people staring at a blank screen. If you’ve started your small...

5 Business Ideas You Can Launch From Your Living Room

Being a successful entrepreneur today is all about generating multiple sources of income. The title, “serial entrepreneur,” is tossed around with ease because the internet has created an avenue through which we can find endless ways to make a living. Those who...

5 Hobbies to Make You a Smarter Entrepreneur

If even the busiest entrepreneurs and billionaires can make time for hobbies, so can you. Here are five hobbies to consider. 1. Exercise Regularly Exercising regularly helps you stay healthy– but it can also make you smarter. Steve Wozniak plays Segway polo. Marc...

How to Become Better at Content Marketing – in 4 Easy Steps

Marketing strategies are not as straight-forward as they once were. Gone are the days of billboards, newspaper ads, and brochures. Online content marketing is quickly paving the way as a lead marketing choice, due to its ability to reach a large audience. But did you...

5 STEPS TO CREATING AN EMAIL SUBJECT LINE THAT GENERATES OPENS

One of the most important things you can do with your email marketing is making sure those on your list open your emails. The biggest key to success is your email subject line. What your audience sees on that subject line can determine whether or not they open your...

Free Training to help you set up your own business

Coming to Eastbourne in September 2019 is FREE training to help you set up your own business. Get in2 Self Employment: This course has been designed to help anybody who wants to explore self employment and start their own business.  There are 3 modules and you...

8 Amazing Tricks to Get the Most Out of Instagram (INFOGRAPHIC)

Businesses today prefer Instagram for several reasons. A visual platform to showcase products, Instagram is also a vastly popular social channel. For small businesses, it is therefore the perfect place to reach customers. But how can you use it to grow your business?...

HOW TO TEST YOUR BUSINESS IDEA BEFORE WASTING TIME AND MONEY

As a business owner, you need to test your business idea before wasting time or money. The problem is several business owners get excited about something and fail to do the groundwork. A few weeks or months go by and then they realize they’ve wasted time and money on...

What excites charity communicators about their work?

Earlier this year, we spoke to communicators from 273 charities about their hopes, fears and predictions for charity communications. Based on your responses, we created the Communications Benchmark 2017, to investigate how our sector has evolved over the last 10...

WATCH FOR THESE 5 TECHNOLOGY TRENDS IN 2018

Technology is a huge help in business and in our lives. Without technology, many of us wouldn’t be able to run flexible businesses from anywhere. Of course, it’s not just about using technology to improve business outcomes and enjoy life more. It’s important to stay...

Best Business Fonts for Every Situation

Choosing the fonts to use for your business and marketing materials is a very important part of your design plan. There are several different situations where you’re going to have to pick fonts for specific projects. Each of these different formats has its own set of...

Handle with care: looking after your temp staff

Most charities try to live out ethical values, not only by delivering their mission, but also in the way they operate – their equal opportunities policies, ethical investments, transparency and more. However, one area not always covered is the treatment of casual...

What is Cross Promotion and How Can it Benefit Your Small Business?

Cross promotion is about expanding the marketing reach of your product. It’s a broad term that can mean advertising across different mediums or even cooperating with other companies to showcase each others goods and services. Here’s an example. You’re shopping for new...

Why having a good website is so important

Having a great website is so important if you're looking to grow your business! We have noticed a trend in recent years for new businesses to skip having a website and just create a Facebook page however you could be missing out. Think about your website being your...

How to Use the Psychology of Colors When Marketing

Color has been known to have a powerful psychological impact on people’s behavior and decisions, and this knowledge has been harnessed all too well by designers and marketers alike. Color can often be the sole reason someone purchases a product, where 93% of buyers...

5 Signs that You’re Afraid of Success

Are you afraid of success? It seems counterintuitive to be worried about finding success in your life. As strange as it seems, though, you might actually be afraid of success. You might say you want to succeed or be the best version of yourself. But when it comes...

8 Timeless Money Tips to Put to Work in 2018

If you’re hoping 2018 is the year you (finally!) get your money on point, it’s smart to look back on last year’s successes and failures, while focusing on new, doable goals. That means foregoing, say, a quest to find the next cryptocurrency or better time the stock...

Why having a great website is so important

Having a great website is so important if you're looking to grow your business! We have noticed a trend in recent years for new businesses to skip having a website and just create a Facebook page however you could be missing out. Think about your website being your...

7 Habits That Will Help You Lead a More Successful and Productive Life

Regardless what path in life you’re on, your habits will dictate your success. They can empower you to achieve your goals just as easily as they can derail you. That said it’s just as important to focus on maintaining good habits as it is to rid yourself of the bad...

How are you getting your message out?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

Social media packages to suit you

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

21 Home Office Must Haves

Working from the comfort of your own home may sound like a dream. But if you don’t have all the right elements for your home office, it can have a detrimental effect on your productivity and even your health and happiness. No two home offices are the same. But...

13 Key Ways to Stay on Track to Achieve Your Business Goals

As the first quarter starts to come to a close, companies are starting to see whether their plans for the new year work as well in practice as they do during the planning phase. This offers organizations a chance to course correct, adjusting goals and procedures...

How to Start a Landscaping Business

Landscaping is an $82 billion industry, making it an attractive option for aspiring entrepreneurs. In addition, it offers the opportunity for people to work outside, improve the look of homes and local businesses, and even improve the environment. If you’re interested...

Do you have what it takes to be a coach?

If you’re looking for a way to diversify your income, coaching is one area that can present a lucrative opportunity. Coaching is something that anyone can do. I find that people can be fearful of dabbling in coaching because they believe they need to be perfect before...

Huge List of National Holidays for Marketing in a Small Business

National Kick Butt Day is coming up. Bet you never heard of that one, did you? Today it seems as if there are national holidays, a national day or national month for everything. In fact, there are over a thousand national holidays, national weeks and national months....

4 Areas You Need to Assess to Improve Customer Relationships

Anytime we’re dealing with people, life is going to be messy. This truth is clear to anyone who has worked in customer service. People can be downright nasty sometimes. But most of us have also experienced terrible customer service reps who have made us never want to...

What is Competitive Advantage?

If your business doesn’t seem to be flourishing or can’t seem to distinguish itself from the may competitors out there, you may be suffering from a very simple problem. But to get ahead of your competitors once and for all and distinguish yourself from everyone else...

Apply These 5 Secret Techniques to be More Productive in your Business

We all want to be more productive at work. Want being the key word. We all want to. It’s just that some days are much harder than others. But there are some things you can do to be increase your productivity at work – starting right now. Advertisement How to Be More...

HOW TO GET OVER YOUR FEAR OF APPEARING ON VIDEO

If the thought of going live or recording videos for your business makes your pits sweat and skin crawl I’m right there with you. Video (and even audio) is something I’ve resisted doing for years because I hate hearing the sound of my voice. I’ve also been scared to...

Build Trust and Security on Your Website with HTTPS

Add HTTPS To Your Website At the beginning of 2017, Google outlined a plan to begin marking sites using the HTTP protocol as “not secure” – encouraging webmasters to move to the more secure HTTPS protocol. HTTPS is part of Google’s quest to make the web a safer place,...

3 Ways to Improve Instagram Engagement

Is Instagram marketing a priority for you? Wondering what types of organic Instagram posts people engage with most? In this article, you’ll discover how you can generate more organic engagement on Instagram. Instagram Marketing Changes to Watch For In 2018, eMarketer...

“Oyez, Oyez, Oyez” Have you heard the news?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

10 Suggestions to Help You Add to Your Marketing Toolkit

It takes a lot of hard work to effectively market a small business. But you don’t have to do it all on your own. It helps to have a fully stocked marketing toolkit full of apps, platforms and strategies. Here are 10 suggestions from members of the online small...

Weekly Group to help you get back to work!

If you need help getting into work then come along to the Seaside Community Hub every Thursday morning from 10am to 12noon. You can receive help in several ways such as: Confidence Skills CV Writing Interview Techniques Using Social Media for Work Job Searches And so...

6 Things you must do as a Thought Leader

We hear a lot about thought leaders these days. They seem to be everywhere. And perhaps you want to become a thought leader. A thought leader provides big ideas for others to follow. As a thought leader, you can be heard and help find solutions to problems that plague...

How to you communicate with your clients?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

6 Features You Should Look for in Any AI Solution

Artificial intelligence (AI) application in business has companies big and small excited about the possibilities of this technology. But like all new technologies, it has to be applied properly and with clear strategies if businesses want to fully benefit from AI. By...

HOW TO APPLY AMAZON’S CUSTOMER OBSESSION RULE TO YOUR BUSINESS

Amazon CEO Jeff Bezos founded his company in the garage of his house in Seattle in July 1994. Today, it is the third most valuable company in the world with a $576.8 billion market cap and Bezos is the richest man on the planet with a net worth of $99.6 billion as of...

Helping you to reach your goal

At Helen Owen Marketing Enterprises (HOME) CIC we love to help you reach your goals.  That could be having a new job, setting up a new business, losing weight or learning a new skill. We recently celebrated Justin Futers new goal as we have helped him set up his...

Helping you to reach your goal

At Helen Owen Marketing Enterprises (HOME) CIC we love to help you reach your goals.  That could be having a new job, setting up a new business, losing weight or learning a new skill. We recently celebrated Justin Futers new goal as we have helped him set up his...

When was the last time you got on your soapbox?

If you have a message that you would like to share with others then contact us today at Helen Owen Marketing Enterprises (HOME) CIC as we can help you get you get heard. We have a social media PR package that has been designed around you. We can use a range of social...

3 Tips to Staying Stress Free When Taking Time Off

One of the greatest things about being an entrepreneur is the ability to dictate your own schedule. After all, your business is yours to run, which means you don’t have to answer to anyone else when you make decisions around how you spend your time. That all said,...

3 Quick Sales and Marketing Techniques you can start using today

Marketing is what leads to sales in your business. The better you are at marketing and sales techniques the more money you make. The key is to have these things become second nature over time. In this article, I’m going to share some quick marketing and sales...

WHAT DO DIGITAL WALLETS MEAN FOR YOUR SMALL BUSINESS?

When Apple Pay was initially released in 2014 there was hype surrounding digital wallets and mobile payments. People were predicting that Apple Pay was going to replace your credit cards especially within your small business. Of course, that hasn’t exactly been the...

5 Reasons You May Be Struggling With Cash Flow

Cash flow can be a problem for many small business owners. I know because I’m one of those who struggles with it. I also have conversations with my colleagues about how they struggle with it. Granted, many of us aren’t struggling with cash flow as much as we used to....

Three Questions to Ask Before You Work With Brands

Influencer marketing is a million dollar industry today, and a key part of any company’s marketing strategy. If you’re a small business owner or an influencer in any capacity, the opportunities to create partnerships with brands are everywhere. Your social media and...

5 Ways to Use Interactive Broadcasting for Your Business

Just a few years ago, Twitter’s Periscope interactive broadcasting service sounded like an interesting idea with possible business applications. But that was a few years ago. Now we know it can help businesses. Prompted by Facebook Live and other services–and a huge...

Learn how to build a new WordPress website

Would you like to learn how to build a new Wordpress website? Then come along to our next Marketing Masterclass on Thursday 26th October at 10am. The training will last 2 hours and by the end of it you will learn how to build your own online portfolio which you can...

4 Website Tweaks You Need to Make to Attract Media Attention

I am often being asked about how to get media attention for businesses. People tend to think that getting media attention is hard. It’s not, really. The problem is business owners don’t know how to set themselves up for attracting media attention. While there are...

These 6 Things Will Improve Your Retail Customer Experience

If you’re looking for repeat business as a retail company, one of the areas you absolutely need to focus on is customer experience. How a customer feels — not only when she is in your store, but also when she interacts with your brand online or after the sale— will...

10 Ways to Move Beyond the Marketing Basics

If your business already has the basics of social media and email marketing down, then it’s time to take your marketing efforts to the next level. Members of the online small business community have honed their expertise in these various areas over the years. And now...

Why having a good website is so important!

Having a great website is so important if you're looking to grow your business! We have noticed a trend in recent years for new businesses to skip having a website and just create a Facebook page however you could be missing out. Think about your website being your...

Having A Clean Business Can Improve Your Sales

If you have ever watched one of those cleaning shows like ”How Clean is your House” or ”Extreme Hoarders,” then you know how easy it is to accumulate dirt and grime in a room. While this doesn’t sound like a problem that could affect a business, you’d be surprised...

Facebook Giving Businesses the Ability to Post to Crisis Response

Facebook (NASDAQ: FB) has announced businesses and organizations can now post on its Community Helpfeature, designed to make it easier to ask for and give help during a crisis. Facebook Community Help for Businesses By enabling businesses to post on Community Help...

Managing Projects Over Managing Time

No matter how hard you may try, you can’t control time — but you can manage it a little better. Time passes whether you like it or not. Instead, when we discuss time management, we’re really talking about how we can make the most of the time we have. And, one...

What Google Can Teach You About Building a Successful Team

It’s no surprise that Google, now part of Alphabet, loves data, and the company’s execs frequently share the revelations they find, such as their insights on mobile web use. But, some would be surprised to discover that this unicorn company often turns their eye...